Abstract
This study aims to investigate public protest slogans in response to the Biden Administration's announcement of two COVID-19 vaccination regulations on November 4, 2021. We identified three protest themes: (1) support for individual freedom/rights, (2) opposition to government's control, and (3) anti-science reasoning/misinformation/disinformation. Major policy recommendations include implementing efforts to dispel unscientific misinformation/disinformation and to emphasize individuals' civic responsibilities for vaccination during the COVID-19 pandemic, especially considering the current spreading of the Omicron variants and the relaxing of mask mandates across the US.
Introduction
The efficacy of mRNA vaccines, the most common form of COVID-19 vaccination in the US, is well established via clinical trials (Gilbert et al., 2021). To increase vaccination coverage, the Biden administration announced on November 4, 2021 two major policies (The White House, 2021). On January 13, 2022 the Supreme Court blocked the vaccine-or-test regulation but upheld the policy of requiring Medicare and Medicaid healthcare workers vaccinated (National Public Radio, 2022). Anti-vaccine protests spread across the US between the two dates. The objective of this research is to analyze media-reported protest slogans during this period in the US although vaccine mandates were also proposed in December 2021 by the European Union (Burki, 2022), with ensuing anti-vaccine protests there. An important feature of such anti-vaccine (and anti-mask) protests across the globe is a surge of misinformation (Ahinkorah et al., 2020; Das and Ahmed, 2021; Martin and Vanderslott, 2021), assisted by mass media and social networks (Tagliabue et al., 2020). Spreading such anti-vaccine misinformation deliberately could be considered criminalizable (Mills and Sivelä, 2021). Here, however, we distinguish between “misinformation” and “disinformation,” following Das and Ahmed's (2021) lead. “Misinformation” is best conceptualized as “a piece of information that is inadvertently false and circulated without a clear cynical intention” whereas “disinformation” is information “strategically manipulated and circulated with a clear purpose to cause socio-political unrests and disruptions” (Das and Ahmed, 2021, p., 147). Both “misinformation” and “disinformation,” as types of fake news, are relevant concepts for understanding anti-vaccination protests.
Methods
A Google image search was conducted on January 15, 2022, using the keywords of “anti-vaccine,” “protest,” “U.S.,” “America,” “after:2021-11-04,” and “before:2022-01-13.” The resulting images, published by a wide range of news media during the period, were screened for anti-vaccine protest signs. The screening was conducted while categorizing the slogans from the selected anti-vaccine protest images falling into the date range, but the process was stopped after image 258 because by then most results were either outside the period or from other countries. The most prominent sign in an image was recorded in a database though in several cases two or more equally prominent signs were selected, resulting in a dataset of 150 protest slogans.
The 150 slogans were categorized using an inductive method for creating photographic typologies (Liao, 2010): That is, categories or typologies were established when slogans displaying similar messages or sharing related intents were grouped together. Therefore, the analysis of such protest slogans reported here has two aims: to identify slogan types and to explore protesters' common sentiments. To achieve the first aim, slogans were classified by their main messages in each of the selected images. To have a protest slogan classified, a slogan must be easily identifiable with its text clearly discernable. The classification proceeded by considering the most obvious meaning of a slogan, given the context of the anti-vaccination mandate protests. To achieve the second aim, a word cloud—a visual display of the most prominent words in a textual dataset—was generated from the data containing the text of all the slogans recorded and classified. In addition, certain protest images with multiple slogans were identified, with one such image further discussed in the discussion section.
Results
The analysis reveals three anti-vaccine themes: (1) support for individual freedom/rights, (2) opposition to the government's control, and (3) anti-science reasoning/misinformation/disinformation. The distribution of the three themes is (1): 69/150 (46.0%); (2): 66/150 (44.0%); (3): 15/150 (10.0%). The three types do not occur with an equal frequency (χ2 = 36.840, df = 2, p < 0.001) while there is no distinguishable difference in frequency between the first two types (χ2 = 0.054, df = 1, p > 0.816).
Figure 1 presents a word cloud of the 150 anti-vaccine slogans, with word size relative to its frequency. The most commonly used words are “freedom,” “body,” “choice,” “stop,” “vaccine,” and “mandate,” with the first three supporting individual freedom while the other three opposing the government's mandates. The infrequently used words can also be telling, such as “experimental,” “poison,” “Covid=scam,” “oppressor,” “communist,” “dictatorship,” and “unconstitutional,” with the first three associated with theme 3 and the other four, theme 2. The complete sample of the protest slogans are presented in Table 1. While theme 3 slogans are fewer in number than themes 1 and 2, the theme contains various anti-science, disinformation slogans such as false claims about the safety and the origin of vaccines and of conspiracy theories.
Figure 1
Table 1
| Theme 1 | Theme 2 | Theme 3 |
|---|---|---|
| Freedom to choose We are voices for freedom Dockworkers support freedom of choice Freedom fighters unite Let me call my own shots No mandate my body my choice I will not comply Faith freedom over fear Freedom is not negotiable Freedom not force Freedom of choice Medical freedom is a human right We will not comply My body my choice Let me call my own shots I call my shots my body my choice Medical freedom Vaccine mandates violate bodily autonomy When you trade liberty with security you lose both There is no freedom without medical freedom My body my choice Stand for medical freedom Choice over mandate Yes to freedom My body my choice We won't get vaxd freedom of choice No jab no job no choice Don't give us the axe for not taking the vax Mandate freedom Our kids our choice No jab for jobs Medical freedom When there's a risk there must be a choice Don't use fear to steal our freedom Freedom not force No matter what the situation, remind yourself “I have a choice” I will not comply No jab mandate for my body My body my rights my choice My body my choice nothing suspends the constitution Freedom is essential Honk for medical freedom They won't vaccine me alive We will not comply Freedom of choice Parents call the shots Our body our choice We stand for medical freedom Medical freedom Don't jab on me We will not comply Medical freedom is a human right U.S. out of my body My medical decisions are not your business It's my choice Freedom not force I call the shots not you Freedom to choose Where is the respect for my autonomy? Fight 4 choice like you fight 4 toilet paper We will not comply My body my choice My body my choice My body my choice Freedom of health Freedom over force Where there is a risk there must be a choice Medical freedom is a human right Freedom over fear | Stop all the tyranny Say no to vaccine passport No murder mandate Governor, we are not your subjects The jab only aid the oppressor Defy fascist lockdown Ban the mandate We do not consent to tyranny or forced vaccines Build up immune system not vaccine schedule Forced  is batteryNo forced vaccines Stop forced vaccine Forced vaccination is inhuman No mandates No vaccine mandates Don't let them vaccinate you Stop medical tyranny No vax mandate Americans! No forced experimental shots! No vaccine passports Terminate the mandate Is this the future you want for your kids? No nazi vaccine passport mandates Stop the mandates No medical mandates No medical tyranny mandates Job or jab is illegal No medical mandate End medical tyranny now We are the same heroes from last year Stop mandatory vaccines Vaccine mandates are unconstitutional I don't coparent with the government End segregation now Is this the future you want for your kids? No mandates No vaccine mandate No forced vax no mandate united we stand Stop the mandate No to mandatory vaccines 529 days we worked w/ no and now face terminationNo medical mandate Crimes against humanity This is America the free! Not a communist dictatorship Stop the mandate The final variant is communism Keep America free no to socialist government Revoke vaccine mandate No forced vax No forced vaccine Cancel the mandate Medical apartheid is wrong Unmask our children now Stop the mandate Unmask our kids Fpl doesn't care about our rights Prohibit mandatory vaccines No medical mandates Keep your drugs to yourselves Educate, don't mandate I don't coparent with the government Terminate the mandate Say no to mandatory vaccines No vaccine mandate for students Don't touch our children No to masks or vaccines | COVID=scam Natural immunity Vaccines are not placebo safety tested By definition messenger RNA shots are not vaccines This vaccine is experimental Vax free and thriving Protect our religious freedom Covid-19 mandates threaten first responders Vaccines are made with aborted fetal cells Isaiah 53:5 by his stripes endured on the† we are healed Covid-19 makers are exempt from liability Come get your depopulation vaccine Vaccines kill Covid vax is poison Vaccines known to cause seizures |
Three themes in the 150 anti-vaccine protest slogans.
= vaccine syringe symbol;
= cross symbol.
Discussion
Words in Figure 1 suggest some popular slogans, “My Body, My Choice,” “Medical Freedom,” “Stop the Mandate,” and “No Forced Mandates,” showing either strong support for individual rights or opposition to the government's mandates. It is important to note that the two themes can be viewed as the two sides of the same coin: One believing in individual freedom often opposes the government's control. Theme 3 slogans may reveal the underlying reasons for attitudes of themes 1 and 2. If someone believes “Vaccines Kill” (a slogan of disinformation), the person will naturally oppose the government's proposal while favoring individual rights. Sometimes slogans of different, sometimes all three, themes coappear at a protest. Thus, some of the slogans of different themes in Table 1 may appear together in a single image, and one such image with five displayed slogans of all three themes is reported in Woodall (2021). When all three themes are present at the same protest, there is strong indication of disinformation about vaccination beyond simple misinformation, where disinformation is considered as the deliberate and strategic spread of false information or misinformation (Jaswal et al., 2020).
As previously observed, vaccine uptake can be lower among Republicans (Liao, 2021); anti-vaxxers in America tend to be on the far right (Hotez, 2020). To form an effective COVID-19 public health policy in the US, we suggest a two-pronged approach. Anti-scientific misinformation (Martin and Vanderslott, 2021) must be vehemently corrected; the spread of misinformation has reached such a level that the World Health Organization warned of an ongoing “infodemic” or an overabundance of information, especially misinformation/disinformation, that may harm societal response to the pandemic, and to counter that infodemic calls for psychological inoculation (van der Linden et al., 2020). Furthermore, the Federal Government must highlight the importance of all citizens' civic responsibilities, including that for vaccination, for the benefit of society and its collective future. All these policy considerations will now be even more relevant because, with the spreading of the various Omicron variants and the relaxing of mask mandates across the US, vaccination will be the main defense against the COVID-19 pandemic.
Conclusion
The recent spread of the highly contagious COVID-19 Omicron variants especially among the unvaccinated highlights the importance of vaccination even more, and the US is a country where these variants are still spreading, with roughly only two-thirds of its population fully vaccinated (with two doses) by May 24, 2022. This study helps us understand the public sentiment among those who are against COVID-19 vaccination. The only way forward is to correct the misinformation/disinformation about vaccination and to emphasize each citizen's civic responsibilities for the collective good.
Publisher's Note
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.
Statements
Data availability statement
The original data analyzed in the study are included in the table of the article. Further inquiries can be directed to the corresponding author.
Author contributions
TFL contributed to all aspects of the reported research.
Conflict of interest
The author declares that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
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Summary
Keywords
anti-vaccination, vaccination, slogan, protest, COVID-19, misinformation/disinformation, health policy
Citation
Liao TF (2022) Understanding Anti-COVID-19 Vaccination Protest Slogans in the US. Front. Commun. 7:941872. doi: 10.3389/fcomm.2022.941872
Received
12 May 2022
Accepted
31 May 2022
Published
30 June 2022
Volume
7 - 2022
Edited by
Mesfin Bekalu, Harvard University, United States
Reviewed by
Rita Gill Singh, Hong Kong Baptist University, Hong Kong SAR, China
Updates
Copyright
© 2022 Liao.
This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
*Correspondence: Tim F. Liao tfliao@illinois.edu
This article was submitted to Health Communication, a section of the journal Frontiers in Communication
Disclaimer
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.