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Front. Nutr. | doi: 10.3389/fnut.2018.00109

Healthy food as a New Technology – the implications of technological diffusion and food price for changes in eating habits

  • 1Iowa State University, United States

Diet influences health and poor diets drive up healthcare costs for individuals and society as a whole. Multiple governmental programs in the US have aimed to educate citizens about diet choices, resulting in documented successes as well as unintended consequences such as increased food waste. Here we examine some of the relationships between healthy diets, food prices, and wealth, by drawing parallels between the diffusion of technological innovation and healthy food diets. We introduce a simple modelling framework to estimate the adoption rates of healthy diets based on income and food prices, and describe the implications of the modelling results for the food industry and for government.

Keywords: Diffusion, Obesity, Health costs, Logistic growth, policy

Received: 08 Aug 2018; Accepted: 29 Oct 2018.

Edited by:

Laetitia PALMADE, Université de Montpellier, France

Reviewed by:

Youssef Aboussaleh, Ibn Tofail University, Morocco
Hettie C. Schönfeldt, University of Pretoria, South Africa  

Copyright: © 2018 Dohmen and Raman. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Mx. Anne E. Dohmen, Iowa State University, Ames, 50011, Iowa, United States, dohmen@iastate.edu