Frontiers in Artificial Intelligence

Original Research

Published on 10 Feb 2026

Explainable AI-driven customer churn prediction: a multi-model ensemble approach with SHAP-based feature analysis

in AI in Business

Ali El Attar
Mohammed El-Hajj

Frontiers in Artificial Intelligence

doi 10.3389/frai.2026.1748799

648 views

Original Research

Published on 06 Feb 2026

Intention to use artificial intelligence among SME account executives

in AI in Business

Gehad Mohammed Ahmed Naji
Muhammad Shoaib Saleem
Lim Cheah
Khairul Shafee Kalid
Yulita Hanum P. Iskandar

Frontiers in Artificial Intelligence

doi 10.3389/frai.2026.1701133

979 views

Original Research

Published on 06 Feb 2026

Artificial intelligence in human resource management: models for recruitment, training, performance, compensation, and retention

in AI in Business

Meysam Safshekan
Ardalan Feili
Ali Shojaeifard
Shahryar Sorooshian

Frontiers in Artificial Intelligence

doi 10.3389/frai.2026.1718244

698 views

Original Research

Published on 30 Jan 2026

Artificial intelligence usage, breakthrough innovation, and innovation performance in high-tech enterprises: the nonlinear moderating role of Not-Invented-Here Syndrome

in AI in Business

Dian Guan
Zexia Wang
Wucheng Han
Yinqiang Pei

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1699860

1,041 views

Original Research

Published on 29 Jan 2026

Large language model-driven time-series forecasting of financial network indicators

in AI in Business

Mini Han Wang
Ying Yeung

Frontiers in Artificial Intelligence

doi 10.3389/frai.2026.1722121

893 views

Original Research

Accepted on 28 Jan 2026

TRANSFORMING DATA TO DELIGHT: AI-LED CAMPAIGN PERSONALIZATION SHAPES DIGITAL NATIVES' INTENTION TO ACCEPT OVER A TAM-VAM APPROACH

in AI in Business

Durgha Devi .L
Thangaraja Arumugam

Frontiers in Artificial Intelligence

188 views

Original Research

Published on 20 Jan 2026

Design and validation of the scale for the adoption of artificial intelligence in the online shopping experience of Peruvian consumers

in AI in Business

José Joel Cruz-Tarrillo
Jose Tarrillo-Paredes
Karla Liliana Haro-Zea
Robin Alexander Díaz Díaz Saavedra

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1712614

939 views

Editorial

Published on 14 Jan 2026

Editorial: Advancing knowledge-based economies and societies through AI and optimization: innovations, challenges, and implications

in AI in Business

Erfan Babaee Tirkolaee
Ramin Ranjbarzadeh
Gerhard-Wilhelm Weber

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1757072

731 views

Original Research

Published on 12 Jan 2026

Health state prediction with reinforcement learning for predictive maintenance

in AI in Business

Anastasis Aglogallos
Alexandros Bousdekis
Stefanos Kontos
Gregoris Mentzas

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1720140

1,079 views

Original Research

Published on 16 Dec 2025

Multi-perspective hotel operation process anomaly prediction method based on graph transformer and autoencoder

in AI in Business

Yidan Ma
Yue Wu
Xinsheng Fang

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1682701

951 views

Correction

Accepted on 12 Dec 2025

Correction: Understanding acceptance and resistance toward generative AI technologies: a multi-theoretical framework integrating functional, risk, and sociolegal factors

in AI in Business

Priyanka Shrivastava

Frontiers in Artificial Intelligence

601 views

Original Research

Published on 12 Dec 2025

Technostress and generative AI in the workplace: a qualitative analysis of young professionals

in AI in Business

Malte Högemann
Laura Hein
Jan-Oliver Britsche
Oliver Thomas

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1728881

3,267 views

Brief Research Report

Published on 19 Nov 2025

Digital model for monitoring national programs: the Kazakhstan experience

in AI in Business

Mafura Uandykova
Tolkyn Mirkassimova
Gulnar Mukhamejanova
Assel Yeleukulova
Akhmed Baikhojayev
Gulnar Astaubayeva

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1656329

2,039 views

Original Research

Published on 12 Nov 2025

Toward a new AI winter? How diffusion of technological innovation on networks leads to chaotic boom-bust cycles

in AI in Business

Sabin Roman
Francesco Bertolotti

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1671917

3,647 views

Technology and Code

Published on 06 Nov 2025

A review of AI-based business lead generation: Scrapus as a case study

in AI in Business

Ahmet Kaplan
Sadi Evren Seker
Rabia Yoruk

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1606431

7,165 views

Original Research

Published on 05 Nov 2025

Data-driven pit stop decision support for Formula 1 using deep learning models

in AI in Business

Abhijai Sasikumar
A. Anny Leema
P. Balakrishnan

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1673148

3,613 views

Original Research

Published on 04 Nov 2025

Rejected by an AI? Comparing job applicants’ fairness perceptions of artificial intelligence and humans in personnel selection

in AI in Business

Christine Malin
Jürgen Fleiß
Renate Ortlieb
Stefan Thalmann

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1671997

4,208 views

Original Research

Published on 29 Oct 2025

Mediating role of Digital Ethics on the impact of Artificial Intelligence Usage and Public Relations Practices: evidence from Malaysia

in AI in Business

Umaima Khalid
Mokhtarrudin Ahmad
Tak Jie Chan
Mahir Pradana
Satnam Singh

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1662219

3,579 views

Original Research

Published on 27 Oct 2025

Artificial intelligence adoption and corporate ESG performance: evidence from a refined large language model

in AI in Business

Lihao Shen
Zhengrong Li
Yongqing Liang
Yiqiang Feng
Zhanyu Zhang

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1691468

6,265 views

Systematic Review

Published on 23 Oct 2025

AI in phishing detection: a bibliometric review

in AI in Business

Daniela Popescul
Laura Diana Radu

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1496580

6,540 views

Original Research

Published on 21 Oct 2025

The innovation paradox in human-AI symbiosis: ambidextrous effects of AI technology adoption on innovative behavior

in AI in Business

Xin Wang
Lin Long

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1635246

3,872 views

Opinion

Published on 20 Oct 2025

Swipe, click, regret: an opinion on persuasive e-commerce and consumer autonomy

in AI in Business

Alain Monica George
Rupa R

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1684841

2,915 views

Conceptual Analysis

Published on 17 Oct 2025

Digital twin-enabled interactive cockpits for smart products management and testing

in AI in Business

Matti Rachamim
Jacob Hornik

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1685702

2,250 views

Original Research

Published on 16 Oct 2025

Minimizing unnecessary tax audits using multi-objective hyperparameter tuning of XGBoost with focal loss

in AI in Business

Ivan P. Malashin
Igor S. Masich
Vadim S. Tynchenko
Andrei P. Gantimurov
Vladimir A. Nelyub
Aleksei S. Borodulin

Frontiers in Artificial Intelligence

doi 10.3389/frai.2025.1669191

1,807 views

138 articles

articles

Explainable AI-driven customer churn prediction: a multi-model ensemble approach with SHAP-based feature analysis

Intention to use artificial intelligence among SME account executives

Artificial intelligence in human resource management: models for recruitment, training, performance, compensation, and retention

Artificial intelligence usage, breakthrough innovation, and innovation performance in high-tech enterprises: the nonlinear moderating role of Not-Invented-Here Syndrome

Large language model-driven time-series forecasting of financial network indicators

TRANSFORMING DATA TO DELIGHT: AI-LED CAMPAIGN PERSONALIZATION SHAPES DIGITAL NATIVES' INTENTION TO ACCEPT OVER A TAM-VAM APPROACH

Design and validation of the scale for the adoption of artificial intelligence in the online shopping experience of Peruvian consumers

Editorial: Advancing knowledge-based economies and societies through AI and optimization: innovations, challenges, and implications

Health state prediction with reinforcement learning for predictive maintenance

Multi-perspective hotel operation process anomaly prediction method based on graph transformer and autoencoder

Correction: Understanding acceptance and resistance toward generative AI technologies: a multi-theoretical framework integrating functional, risk, and sociolegal factors

Technostress and generative AI in the workplace: a qualitative analysis of young professionals

Digital model for monitoring national programs: the Kazakhstan experience

Toward a new AI winter? How diffusion of technological innovation on networks leads to chaotic boom-bust cycles

A review of AI-based business lead generation: Scrapus as a case study

Data-driven pit stop decision support for Formula 1 using deep learning models

Rejected by an AI? Comparing job applicants’ fairness perceptions of artificial intelligence and humans in personnel selection

Mediating role of Digital Ethics on the impact of Artificial Intelligence Usage and Public Relations Practices: evidence from Malaysia

Artificial intelligence adoption and corporate ESG performance: evidence from a refined large language model

AI in phishing detection: a bibliometric review

The innovation paradox in human-AI symbiosis: ambidextrous effects of AI technology adoption on innovative behavior

Swipe, click, regret: an opinion on persuasive e-commerce and consumer autonomy

Digital twin-enabled interactive cockpits for smart products management and testing

Minimizing unnecessary tax audits using multi-objective hyperparameter tuning of XGBoost with focal loss