POLICY BRIEF article
Front. Commun.
Sec. Media, Creative, and Cultural Industries
The Metaverse: Redefining the Communicative Paradigm Through a Critical Discourse Analysis of Power and Policy
Provisionally accepted
- Umm Al Quwain University, Umm Al Quwain, United Arab Emirates
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The metaverse presents a distinct policy challenge, effectively redefining communication, economics, and identity outside the bounds of current regulation. While corporate narratives emphasize decentralization and empowerment, they often obscure the consolidation of platform power, the replication of economic inequality, and the expansion of biometric surveillance. Using Critical Discourse Analysis, this study deconstructs these narratives to identify architectural control, digital gentrification, and the commodification of embodied identity as primary policy concerns. We propose actionable recommendations, including "fairness by design" audits, strict interoperability mandates to prevent monopolies, and the establishment of clear legal rights regarding biometric and embodiment data.
Keywords: Biometric rights, Consumer protection, critical discourse analysis, Data governance, digital media policy, Metaverse, Platform power, Spatial governance
Received: 29 Jul 2025; Accepted: 11 Dec 2025.
Copyright: © 2025 Alaawad, Mohamed and Abu draz. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Elsir Ali Saad Mohamed
Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.