ORIGINAL RESEARCH article
Front. Commun.
Sec. Organizational Communication
Examining the Communication Strategy and Implementation of Suara Muhammadiyah Media in Supporting Data-Based Education in Indonesia: A Qualitative Approach
Provisionally accepted
- 1Faculty of Social and Political Sciences ,Universitas Sebelas Maret, Surakarta, Indonesia
- 2Universitas Sebelas Maret, Surakarta, Indonesia
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Education in Indonesia faces significant challenges related to disparities in quality, particularly the lack of access to educational technology essential for implementing data-driven education. Suara Muhammadiyah, as a leading mass media outlet, plays a crucial role in educating the public about data-driven education and influencing public attitudes. This study aims to answer the following research questions: How does Suara Muhammadiyah's communication strategy support the implementation of data-driven education in Indonesia? What are the measurable impacts of these communication strategies on educational stakeholders and the public? This study explores the role of Suara Muhammadiyah in shaping public understanding and influencing education policy discussions on data-driven education in Indonesia. Using a qualitative approach with a case study methodology, data were collected through direct observation, in-depth interviews, and Focus Group Discussions with informants from Suara Muhammadiyah and the Muhammadiyah central board. Content and thematic analyses were employed to identify communication patterns. The study finds that Suara Muhammadiyah successfully raises awareness about data-driven education and simplifies complex data for a broad audience. Challenges include limited reach beyond the Muhammadiyah community and the need for more in-depth data analysis. Despite these challenges, the audience's high engagement and strong collaborations with government and educational institutions highlight the positive impact. The study contributes to the understanding of how media outlets can influence education policy and improve public understanding through strategic communication.
Keywords: Communication, Communication strategy, Data-driven education, Education, media, Suara Muhammadiyah
Received: 11 Aug 2025; Accepted: 06 Feb 2026.
Copyright: © 2026 Wijaya, Pawito, Muktiyo and Rahmanto. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Sri Herwindya Baskara Wijaya
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