ORIGINAL RESEARCH article
Front. Educ.
Sec. Digital Learning Innovations
Exploring the Factors Influencing Chinese Civil Engineering Students' Willingness to Continuously Use the Bilibili Online Platform: Innovative Integration Model Based on UX, TAM, and ECM
Provisionally accepted
- 1Southeast University Chengxian College, Nanjing, China
- 2Southeast University, Nanjing, China
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Learning via online platforms is gaining traction among university students globally. Prior research has demonstrated that students pursuing majors in medicine, linguistics, and computer science have reaped benefits from online learning platforms. Will Chinese students persist in utilizing online platforms for ongoing learning? This study establishes a novel model, drawing on data from 435 undergraduate students majoring in civil engineering in China. This model amalgamates user experience, the Technology Acceptance Model (TAM), and the Expectation Confirmation Model (ECM), providing an in-depth analysis of the factors influencing the willingness to continue using the Bilibili online platform. The findings reveal that: (1) the new model exhibits good fit; (2) 12 out of 13 hypotheses are supported, with functional experience showing no significant influence on satisfaction and intention to continue using; (3) perceived ease of use has a more pronounced impact on satisfaction and intention to continue using compared to perceived usefulness
Keywords: influencing factors1, Continuance Use Intention2, user experience3, Expectation-Confirmation Mode4, Technology Acceptance Mode5
Received: 02 Sep 2025; Accepted: 20 Nov 2025.
Copyright: © 2025 Zhao, Yang and Guo. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Zheng xing Guo, guozx195608@126.com
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