ORIGINAL RESEARCH article
Front. Sustain. Food Syst.
Sec. Agricultural and Food Economics
Volume 9 - 2025 | doi: 10.3389/fsufs.2025.1569674
Chinese consumer preferences and willingness to pay for carbonlabeled eggs: An analysis based on choice experiment method
Provisionally accepted
- Lingnan Normal University, Zhanjiang, China
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This study aimed to investigate Chinese consumer preferences and willingness to pay for carbonlabeled eggs, and to explore the heterogeneity of consumer preferences and willingness to pay under different information interventions. A choice experiment was conducted to investigate consumer preferences for food quality attributes, and the survey data was analyzed utilizing a mixed logit model. The findings revealed that Chinese consumers prioritize eggs with organic certification and antibioticsfree labels. Additionally, Chinese consumers exhibit a positive willingness to pay for carbon-labeled eggs, however, the attribute of carbon labels is perceived as the least important among all attributes by consumers. In addition, the preference for carbon-labeled eggs exhibits heterogeneity, with female and young consumers demonstrating a greater willingness to pay a premium. the provision of information regarding carbon emissions and the significance of carbon labels enhances consumers' inclination to pay a premium for products with carbon labels.
Keywords: Carbon label, Willingness to pay, Consumer preference, carbon-labeled egg, Choice experiment method
Received: 03 Feb 2025; Accepted: 07 Jul 2025.
Copyright: © 2025 Liu. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Miaoling Liu, Lingnan Normal University, Zhanjiang, China
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