ORIGINAL RESEARCH article
Front. Sustain. Food Syst.
Sec. Agricultural and Food Economics
Volume 9 - 2025 | doi: 10.3389/fsufs.2025.1583949
Grain Farmers' Technology Acceptance Behavior of Plant Protection UAVs
Provisionally accepted
- 1Shandong Agricultural University, Taian, Shandong Province, China
- 2Shandong University of Finance and Economics, Jinan, China
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Background. Mechanization and modernization of agricultural development are conducive to the stability of food production and promote increased production and income of food and agriculture. Shandong Province continues to promote pesticide efficiency and reduction in food crop pest control, and plant protection UAVs (unmanned aerial vehicles) has been vigorously promoted and used. However, the application of plant protection UAVs by grain farmers in Shandong Province is uneven, and the use has not achieved the desired effect. Methods. To study the technology acceptance behavior of plant protection UAVs, this study expands the Technology Acceptance Model (TAM) and constructs a comprehensive theoretical model to explore the factors influencing technology acceptance behavior of plant UAVs among grain farmers. Results. It was found that the more innovative, comfortable, and easier to use the plant protection UAVs was, the more useful the technology was perceived by the farmers, and the more likely the farmers would accept and use the plant protection UAVs. The better the farmers' attitude evaluation of plant protection UAVs, the greater the intention to use the plant protection UAVs, and the more likely it is to produce actual use behavior.
Keywords: Technology acceptance model, Technology readiness, Plant protection UAVs, Use behavior, Agriculture, structural equation model, Grain farmers
Received: 26 Feb 2025; Accepted: 25 Aug 2025.
Copyright: © 2025 Zhang, Li, Xia, Hu and Xin. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Wuwei Zhang, Shandong Agricultural University, Taian, 271018, Shandong Province, China
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