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ORIGINAL RESEARCH article

Front. Sustain. Food Syst.

Sec. Agricultural and Food Economics

Volume 9 - 2025 | doi: 10.3389/fsufs.2025.1614553

This article is part of the Research TopicHarnessing Digital Innovation for Sustainable Agricultural DevelopmentView all 31 articles

Fintech for Sustainable Agriculture: Insights from Tamil Nadu, India

Provisionally accepted
Asokan  VasudevanAsokan Vasudevan1Jansi Rani  PJansi Rani P2Raja  NRaja N3*Nedumaran  GNedumaran G4Anantha Raj  A. ArokiasamyAnantha Raj A. Arokiasamy1Qian  ChengQian Cheng5
  • 1INTI International University, Nilai, Malaysia
  • 2Alagappa Chettiar College of Engineering and Technology, Karaikudi, Tamil Nadu, India
  • 3Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India
  • 4Alagappa University, Karaikudi, Tamil Nadu, India
  • 5Zibo Vocational Institute, Zibo, China

The final, formatted version of the article will be published soon.

Fintech, or financial technology, is transforming the agriculture sector by enhancing access to capital, optimizing the utilization of resources, and promoting sustainable agriculture practices. This research assesses how fintech can promote sustainable agriculture in Tamil Nadu, India, through an analysis of how it influences climatic resilience, environmental sustainability, and financial inclusion. The research examines the impacts of fintech, mobile market access platforms, and precision farming technologies on agricultural sustainability and production by surveying farmers across the region. The findings indicate that farmers can embrace green farming methods, access broader markets, and acquire loans with greater ease using fintech, reducing resource wastage and enhancing economic stability. The effectiveness of fintech solutions is, nonetheless, significantly influenced by factors such as legislative support, infrastructural availability, and digital literacy. The research stresses that for the maximum benefit to small and marginal farmers, targeted digital literacy programs and increased fintech access are needed. For policymakers, financial institutions, and stakeholders in the agricultural sector, the findings of the research make valuable recommendations on the appropriate utilization of fintech technologies to address sustainability challenges and enhance rural economic development.

Keywords: Digital Literacy, Environmental sustainability, Financial inclusion, FinTech, sustainable agriculture, Tamil Nadu, Agricultural innovation, and Green Finance

Received: 19 Apr 2025; Accepted: 07 Jul 2025.

Copyright: © 2025 Vasudevan, P, N, G, A. Arokiasamy and Cheng. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Raja N, Sathyabama Institute of Science and Technology, Chennai, 600 119, Tamil Nadu, India

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