ORIGINAL RESEARCH article
Front. Sustain. Food Syst.
Sec. Agro-Food Safety
Volume 9 - 2025 | doi: 10.3389/fsufs.2025.1637246
Research on the influence mechanism of enterprise adoption intention of food safety traceability system based on blockchain: From the perspective of UTAUT model
Provisionally accepted
- Dalian Polytechnic University, Dalian, China
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With escalating public concerns over food safety, blockchain-based traceability systems have emerged as a pivotal solution, yet their widespread adoption hinges on enterprises’ willingness to implement them. This study investigates organizational adoption behavior by extending the UTAUT model with enterprise-level variables—informational motivation, perceived risk, perceived cost, and compatibility—to address gaps in prior research on multi-dimensional influence mechanisms. Using qualitative comparative analysis (QCA), we systematically analyze survey data from 603 food enterprises, validated through reliability and validity tests. Findings reveal five distinct high-adoption-intention pathways, demonstrating that adoption intentions are synergistically driven by combinations of factors rather than single conditions. Three primary logics emerge: external pressure-driven, internal value-driven , and contradiction-balancing. This research provides theoretical support and practical guidance for enhancing the adoption rate of blockchain-based food safety traceability systems by enterprises. It also offers insights that it is necessary to strengthen the collaborative drive of multiple factors, implement precise intervention strategies for different types of enterprises, optimize perceived risks and cost expectations, and improve system compatibility to reduce adoption resistance.
Keywords: Blockchain, Food safety traceability system, enterprise adoption intention, UTAUT, QCA
Received: 29 May 2025; Accepted: 23 Jul 2025.
Copyright: © 2025 ZHANG, CAO and QU. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: XIAOYU QU, Dalian Polytechnic University, Dalian, China
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