SYSTEMATIC REVIEW article
Front. Sustain. Food Syst.
Sec. Agricultural and Food Economics
Volume 9 - 2025 | doi: 10.3389/fsufs.2025.1685996
This article is part of the Research TopicAdvancing Sustainability and Resilience in Agri-Food Supply Chains Through Multi-Criteria Decision-Making MethodsView all articles
Agricultural Products Live Streaming E-commerce Ecosystem Dynamics Research
Provisionally accepted
- School of management, Department of Foreign Languages, Zhengzhou Business University, Gongyi, China
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Purpose-This study aims to explore the conceptual framework of the agricultural products live streaming e-commerce ecosystem and construct a theoretical model of the agricultural product live streaming e-commerce ecosystem based on system dynamics. The research findings provide recommendations for the sustainable development of the agricultural product live streaming e-commerce industry. Design/methodology/approach-This study proposes a conceptual model of the agricultural products live streaming e-commerce ecosystem, analyzes the predation, mutual-benefit, competition, and parasitism relationships among the subjects, such as live streaming platforms, agricultural live streamers, and multi-channel network (MCN) agencies in the system, and uses system dynamics methods to establish causal circuit diagrams and simulation models. Reveal the development trends of key industrial indicators and the extent to which ecological relationships affect the system from 2016 to 2046. Findings-The simulation results indicate: (1) During the period from 2016 to 2046, all key indicators in the agricultural products live streaming e-commerce ecosystem have shown an upward trend; (2) Competition and parasitism relationships have the most significant impact on the system, while predation and mutual-benefit relationships have a relatively weak influence. In practice, priority should be given to supporting live streaming e-commerce platforms and multi-channel network (MCN) agencies to promote the sustainable development of the industry. Originality/value-This study employs the system dynamics method and, through qualitative and quantitative analysis, reveals the development laws of the live streaming e-commerce industry for agricultural products, and puts forward practical suggestions, providing a new perspective for research in the field of dynamic development.
Keywords: Agricultural products, live streaming e-commerce, ecosystem, system dynamics, China
Received: 14 Aug 2025; Accepted: 22 Sep 2025.
Copyright: © 2025 Zhao. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Guoyu Zhao, 1299095006@qq.com
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