CORRECTION article
Front. Sustain. Food Syst.
Sec. Agricultural and Food Economics
Volume 9 - 2025 | doi: 10.3389/fsufs.2025.1709525
Correction: From attention to action: How streamers, products, and scenes shape customer value co-creation in agricultural livestreaming
Provisionally accepted
- 1Shaoguan University, Shaoguan, China
- 2Universiti Teknologi Malaysia Azman Hashim International Business School, Federal Territory of Kuala Lumpur, Malaysia
- 3Universiti Teknologi MARA, Shah Alam, Malaysia
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Keywords: Agricultural livestreaming, Psychological engagement, social cognitive theory, value co-creation, Rural identity salience, Scene features
Received: 20 Sep 2025; Accepted: 30 Sep 2025.
Copyright: © 2025 Ning, Omar, Ye, Ouyang and Ren. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Ye Ye, yipyip2022@gmail.com
Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.