Original Research ARTICLE
Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image
- 1Universidad de Castilla La Mancha Albacete, Spain
- 2University of Burgos, Spain
Image has been considered an influential factor in tourists’ perceptions and evaluations of a destination. This paper analyzes the formation of the tourist destination image of Segóbriga Archaeological Park, a cultural destination of great heritage value, located in the province of Cuenca (Spain). The image is analyzed using a multidimensional approach, considering not only its cognitive and affective components, but also the unique-image component. The latter has received less attention in the literature and is a novelty in the context of this type of cultural destination. The results show that this component is essential to the overall image of an archaeological destination and that it is not influenced by information sources. PLS-SEM was used.
Keywords: Information sources, tourism destination image, cognitive image, affective image, Unique image
Received: 12 Jul 2019;
Accepted: 07 Oct 2019.
Copyright: © 2019 Huete-Alcocer, Martinez-Ruiz, López-Ruiz and Izquiedo-Yusta. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
Dr. Nuria Huete-Alcocer, Universidad de Castilla La Mancha Albacete, Albacete, Spain, Nuria.Huete@uclm.es
Dr. Maria Pilar Martinez-Ruiz, Universidad de Castilla La Mancha Albacete, Albacete, Spain, MariaPilar.Martinez@uclm.es
Dr. Víctor Raúl López-Ruiz, University of Burgos, Burgos, 09001, Spain, Victor.email@example.com
Dr. Alicia Izquiedo-Yusta, Universidad de Castilla La Mancha Albacete, Albacete, Spain, firstname.lastname@example.org