Frontiers in Communication

Original Research

Accepted on 16 May 2025

Reputation Through Artificial Intelligence? On the Effectiveness of Virtual Influencers as Spokespersons in Corporate Crisis Communication

Zoe Olbermann
Magdalena Nagl

Frontiers in Communication

doi 10.3389/fcomm.2025.1509682

356 views

Perspective

Accepted on 16 May 2025

Interpreting for LGBTIQ+ Asylum Seekers in the Netherlands: Challenges and Policy Recommendations

Ineke Crezee
Esther Monzó-Nebot
Elba Ramirez
Jona Sanders

Frontiers in Communication

doi 10.3389/fcomm.2025.1591277

Original Research

Published on 16 May 2025

Gaze behaviour and vocal feedback in task-based dyadic conversations with and without eye contact

Simona Sbranna
Michelina Savino
Florence Baills
Martine Grice

Frontiers in Communication

doi 10.3389/fcomm.2025.1524453

256 views

Review

Published on 16 May 2025

An investigation of the switching behavior and why customers switch banks in the retailing banking sector

Ganshagai Batmunkh

Frontiers in Communication

doi 10.3389/fcomm.2025.1548050

293 views

Original Research

Published on 16 May 2025

Reactance and norms in a highly collectivist and compliance-oriented society

Hessah Fahd Alhugbani

Frontiers in Communication

doi 10.3389/fcomm.2025.1512440

182 views

Original Research

Accepted on 15 May 2025

The flipside of hope discourse: Avoiding accountability and assigning responsibility in sustainability transitions

Hanna Bergeå
Therese Åhlvik
Lars Hallgren

Frontiers in Communication

doi 10.3389/fcomm.2025.1562492

106 views

Original Research

Accepted on 15 May 2025

"Now it tells you to press continue": Multimodal Strategies to navigate between Machine-Human and Human-Human Instructions in Thermomix Experience Meetings

Carolin Dix

Frontiers in Communication

doi 10.3389/fcomm.2025.1589894

Perspective

Accepted on 15 May 2025

REFLECTION-AI: Exploring the Challenges and Opportunities of Artificial Intelligence

Deanna Sellnow

Frontiers in Communication

doi 10.3389/fcomm.2025.1615040

1,904 views

Original Research

Accepted on 15 May 2025

Loyalty Beyond Transactions: The role Role of perceived Perceived Brand Ethics in e-Commerce

Nathalie Peña García
Enrique ter Horst

Frontiers in Communication

doi 10.3389/fcomm.2025.1605171

Original Research

Accepted on 14 May 2025

Understanding repertoires of pedagogical practices and multiliteracies in Chilean schools: How to connect content and experience for learning 1

PATRICIA ANDREA THIBAUT PAEZ
Andrea Lizasoain
Ninoska Muñoz-Lira

Frontiers in Communication

doi 10.3389/fcomm.2025.1523806

Editorial

Accepted on 13 May 2025

Editorial: Emerging Technologies and Organizational Communication: Envisioning the Future of Work

Komal Khandelwal
Ashwani Kumar Upadhyay

Frontiers in Communication

doi 10.3389/fcomm.2025.1602251

194 views

Original Research

Published on 13 May 2025

Communication patterns and adaptation in maintaining academic culture among women leaders: a study of symbols and rituals at the University of Lampung (2023–2024)

Nanang Trenggono
Andy Corry Wardhani
Abdul Firman Ashaf
Nina Yudha Aryanti
Tina Kartika

Frontiers in Communication

doi 10.3389/fcomm.2025.1560656

470 views

Original Research

Published on 13 May 2025

Communicating food-based dietary guidelines culturally sensitive? A comparative argumentation analysis of the German and Brazil dietary guidelines

Imke Helmus
Tina Bartelmeß

Frontiers in Communication

doi 10.3389/fcomm.2025.1570885

442 views

Original Research

Accepted on 12 May 2025

Analyzing the Influence of Attitude toward Fashion Influencer on Purchase Behavior Through Brand Attitude and Purchase Intention of Women's Fashion Product

Yunita Wijaya Handranata
Shifa Kalila

Frontiers in Communication

doi 10.3389/fcomm.2025.1583602

264 views

Perspective

Published on 12 May 2025

Reflection-AI: artificial intelligence as a redefining force for expressive filmmaking in film schools

Ana Laura Monserrat
Nahuel Matias Srnec

Frontiers in Communication

doi 10.3389/fcomm.2025.1598376

589 views

Original Research

Published on 12 May 2025

Negotiating tradition and modernity: a critical discourse analysis of bride price representations in Chinese newspapers

Wenyu Liu
Siqi Zhang
Chengzhi Sun

Frontiers in Communication

doi 10.3389/fcomm.2025.1525371

445 views

1,610 Publications

Volume 10 - 2025

Reputation Through Artificial Intelligence? On the Effectiveness of Virtual Influencers as Spokespersons in Corporate Crisis Communication

Interpreting for LGBTIQ+ Asylum Seekers in the Netherlands: Challenges and Policy Recommendations

Gaze behaviour and vocal feedback in task-based dyadic conversations with and without eye contact

An investigation of the switching behavior and why customers switch banks in the retailing banking sector

Reactance and norms in a highly collectivist and compliance-oriented society

The flipside of hope discourse: Avoiding accountability and assigning responsibility in sustainability transitions

"Now it tells you to press continue": Multimodal Strategies to navigate between Machine-Human and Human-Human Instructions in Thermomix Experience Meetings

REFLECTION-AI: Exploring the Challenges and Opportunities of Artificial Intelligence

Loyalty Beyond Transactions: The role Role of perceived Perceived Brand Ethics in e-Commerce

Understanding repertoires of pedagogical practices and multiliteracies in Chilean schools: How to connect content and experience for learning 1

Editorial: Emerging Technologies and Organizational Communication: Envisioning the Future of Work

Communication patterns and adaptation in maintaining academic culture among women leaders: a study of symbols and rituals at the University of Lampung (2023–2024)

Communicating food-based dietary guidelines culturally sensitive? A comparative argumentation analysis of the German and Brazil dietary guidelines

Analyzing the Influence of Attitude toward Fashion Influencer on Purchase Behavior Through Brand Attitude and Purchase Intention of Women's Fashion Product

Reflection-AI: artificial intelligence as a redefining force for expressive filmmaking in film schools

Negotiating tradition and modernity: a critical discourse analysis of bride price representations in Chinese newspapers