Abstract
The educational implications of COVID-19 have shaken both practitioners and researchers alike. Practitioners were expected to use technologies instantaneously, and this set up trauma in individuals. The ramification of understanding people’s response to why technologies are accepted/not accepted and used/not used has significant implications for education. This conceptual paper sets out the process used to develop a theoretical framework based on the technology acceptance model (TAM). The constructs within the original TAM and extended TAM, were explored to understand “why” practicing teachers would choose to use technologies for educational purposes at primary and secondary school levels during the COVID-19 pandemic period. The TAM has been criticized for being simplistic and narrowly focused. Many researchers criticize TAM because their finding cannot be confirmed or that the constructs don’t fit their needs. This paper challenges these critiques. The theoretical framework suggested in this paper represents a view of reality of the relational and influencing effects of variables that potentially moderate or control affective and cognitive responses. It contributes to the existing literature through a comprehensive reviewing of concepts, constructs and COVID-19 “event” contextual realities. The findings offered are that: contextual realities and application often require a grounded theoretical framework to unravel complex questions and answers; the suggested unidirectional influence of perceived ease of use (PEOU) on perceived usefulness (PU) can be challenged through a dispositional rationale; neglecting non-use as a reality severely hampers TAMs applicability in studies focused on theory testing, and TAM provides sufficient flexibility by leaving the doors open for adaptation, and this flexibility is an asset in social science research.
Introduction
Research agendas are generally informed by examples such as, current events and difficulties (COVID-19; non-use of technology), political imperatives and redress (decolonization; rural educational access) and educational needs (enhancing learning and teaching; twenty-first century skills). Focused research into technology adoption, in an educational context, has once more reared its head in a somewhat forced situation owing to the recent COVID-19 pandemic (2020…). The use of educational technologies for teaching and learning is not pervasive in all social and educational context. The COVID-19 pandemic period thus challenges the relationship between teaching and educational technologies in the pre-and-during COVID-19 period. In this regard, governments and institutional COVID-19 policies forced many educational practitioners to provide emergency online remote teaching and variations of hybrid methodologies. This then fundamentally implied the use of technologies for teaching and learning. Furthermore, the relationship between technologies and teaching during this period suggested an rapid change in practices, which in many cases may not have been the familiar practices of teachers, especially those at primary and secondary schools.
Technological developments and people’s needs and wants can be located as “events” in time. Many previous “events” through history significantly changed the world and its people. For example: Bubonic plague (fourteenth century); Spanish flu (1918–1920); Asian bird flu (H5N1: 1959–1991) and other events which include the industrial revolutions’ age of mechanization (eighteenth to mid-nineteenth century); two major world wars; the silicon revolution (1947s onward); the age of electricity and the development of sea, air, road, rail travel, etc. COVID-19 has become one of these “events” and this paper adopts the concept of “events” to typify the COVID-19 context. The implication of the COVID-19 event’s, policy compulsion in educational context, suggests that there would be changes in behavior regarding technologies adoption and use. Some of these changes could be instantaneous and some temporal, while some could become permanent and some provisional. Behavioral changes would consequently be based on personal choices for basic survival and sophisticated needs for self and learners.
Studies on technology adoption, have since the late 1800s been guided in many instances by the technology adoption model (TAM) and its derivatives. It has been used in various sectors such as education, information systems, agriculture, health, e-Commerce, financial services and, also to examine aspects such as attitudes to technology use, technology use for specific subjects, mobile technology use, and social networking service use. Some research example included:
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looked at the acceptance of IT in the workplace; : evaluated teachers’ views on the use of learning technologies in mathematics lessons in preschool and primary schools.
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and adapted TAM for technology adoption in a Web 2.0 environments; Sánchez-Franco (2009) Enhanced TAM model with the effect of perceived affective quality; Extended TAM by considering social ties for understanding social networking systems; Extended TAM to explain the factors that influence the acceptance of applications for collaborative learning; Pituch and Lee (2006) Added system and learner characteristics as external variables to TAM; Extended TAM for understanding travelers’ adoption of variable message signs.
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and Sánchez-Franco (2009) Developed theoretical models to understand behaviors associated with adoption of learning technologies among students; Integrated TAM with motivational theory; Liu et al. (2005) Used flow theory with TAM to understand systems learning.
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Sayel and Rahman (2003); Porter and Donthu (2006), Li and Kirkup (2007) and explored internet use in universities; Sánchez and Hueros (2010) looked at the acceptance of Moodle; Expanded TAM to examine faculty use of LMSs in higher education institutions.
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Tsai (2015): applied TAM to explore the effects of a CMS writing instruction; explored the Limitations of TAM in Practical Applications and Use in Technology-related Studies; Wannapiroon et al. (2021) Explored Technology acceptance of online instruction for vocational instructors in new normal education.
Since its inception TAM has been both lauded and criticized. Many of the critics note that TAM is overly simplistic and takes a narrow perspective which focuses only on individual adopters’ beliefs, perceptions, and usage intention. This paper is not a criticism of TAM per say, but rather a deeper exploration of implicit adoption decisions that could explain underlying decisions and behaviors in contextually different situations.
As a theoretical desktop study using secondary sources, this paper employed a grounded approach, taking a broad-based view of TAM, theories underpinning TAM, and subsequent iterations of TAM, toward understanding individual behavior related to technology adoption/non-adoption and use/non-use. The focus of the paper asks the “WHY” question. According to Sadeck (2016, p. 222) “WHY” is a complex question and…complex questions provide complex answers.” , p. 244) noted earlier that “…little theoretical insight is provided into the mechanism, or “the why,” behind proposed interaction effects.” The aim of this paper is to demystify complex answers free of academic rhetoric toward a simple way of understanding the complexities of technology adoption/non-adoption and use/non-use in an educational context.
In the context of this paper technologies (available to primary and secondary schools) is regarded as a plurality and is taken to represent:
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Systems and services such as collective social networking services (SNS); video conferencing facilities; learning management systems (LMS); etc. and,
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Applications/software such as videos; animations; simulations; audio clips; gaming apps; virtual reality; etc. and,
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Physical hardware devices such as computers, tablets, mobile phones, data projectors, interactive white boards, etc.
Two broad research foci (see Figure 1) include theory testing (test/explore TAM constructs to confirm or deny the applicability of all or some of its core constructs in the context of a study), or theory generation (to “understand” technology adoption/non-adoption through TAM as a reference framework). The response in this paper is through a focus on theory generation: WHAT the ultimate reason for selecting and using technologies might be, HOW are the most appropriate technologies choices made and, WHY would educational practitioners respond in particular ways in particular educational contexts. Three interrelated elements: technological affordances; psychological dispositions and pedagogical reasoning constitute the focal lenses. The following section will present a background on TAM, its developments and criticism.
FIGURE 1
Background: Technology Adoption Model and Its Developments: TAM —TAM 2—TAM 3—Unified Theory of Acceptance and Use of Technology
This section will present briefly a broad-based synthesis of the following: Theory of Reasonable Action (TRA; ); Theory of Planned Behavior (TPB; , ); the original and extended Technology Acceptance Model (TAM; ; ), Technology Acceptance Model 2 (TAM2; Venkatesh and Davis, 2000); Unified Theory of Acceptance and Use of Technology (UTAUT; Venkatesh et al., 2003) and, the Technology Acceptance Model 3 (TAM3; Venkatesh and Bala, 2008).
Original Technology Adoption Model
Fred Davis who conceived the original Technology Acceptance Model (TAM: developed 1985—published 1986, see Figure 2) stated two objectives: First “it should improve our understanding of user acceptance processes, providing new theoretical insights into the successful design and implementation of information systems. Second, TAM should provide the theoretical basis for a practical “user acceptance testing” methodology” (, p. 7). Aligned with these objectives, Meerza (2017, p. 52471) explains it as “to determine the likelihood of end users adopting a particular technology…understanding of the internal and external factors influencing specific groups of users to either adopt or abandon specific technologies.”
FIGURE 2
An analysis shows that two specific belief constructs, i.e., Perceived Usefulness (PU) and Perceived Ease of Use (PEU) are the cornerstone determinants of TAM and its subsequent iterations. The logic presented (see Figure 2) is that “cognitive response factors (PU and PEU)…“impact the attitude toward using, as determinants of affective response (attitude toward using), which leads to behavioral response actual system use”(
Theory of Reasoned Action and Theory of Planned Behavior
The TAM is widely acknowledged as an expansion and leveraging of two models from the field of psychology. These are the Theory of Reasoned Action (TRA—
Extended Technology Adoption Model
Two adaptations are noted in the extended TAM (Figure 3). Behavioral intention (BI) was reintroduced from TRA (excluded in
FIGURE 3

Extended TAM (
The second adaption is the substitution of the design features (X1, X2, and X3; see Figure 2) with “external variables” (see Figure 3). The extended TAM excludes the construct of TRA’s “subjective norm (SN) as a determinant of BI” (
However, another version of TAM emerged in 1996 by Venkatesh and Davis (see Figure 4). This emerged “after the main finding of both perceived usefulness (PU) and perceived ease of use (PEOU) were found to have a direct influence on behavior intention (BI), thus eliminating the need for the attitude (A) construct” (
FIGURE 4

Technology Acceptance Model (TAM) (Venkatesh and Davis, 1996).
Following the 1986–1996 period of TAM revisions, we experienced an 8 year span of 3 further modifications to TAM (2000-TAM2, 2003-UTAUT and 2008-TAM3).
TAM 2 2000
The TAM2 (Venkatesh and Davis, 2000) is a response to criticism that TAM did have significant limitations for explaining the reasons why an individual would perceive a given system as useful, as the focus was primarily on PU only. Meerza (2017, p. 52473) noted that a range of additional external variables were presented in TAM 2 that “drew direct links between these and the PU factor; [importantly] ignoring any possible effect of these external variables on the PEOU factor.” An analysis showed how 7 additional constructs were added. These are 5 constructs to mediate PU, and a further 2 constructs to mediate BI through subjective norms.
Unified Theory of Acceptance and Use of Technology
The UTAUT (Venkatesh et al., 2003) response was a move away from the cognitive domain to concentrate on the affective aspects of technology adoption and use. The focus in this iteration of TAM was on BI and use behavior (Shachak et al., 2019, p. 1;
TAM 3
In contrast with TAM 2, the TAM3 (Venkatesh and Bala, 2008), responded to the impact of antecedent factors on the PEOU variable. In effect TAM 3 further delved into atomized possible influential variables (on PEOU) to explain the “external variables.”
Discussion
So, the “simple” TAM model comprising 6 core constructs (Figure 3; EV; PU; PEOU; A; BI; U) has over a period of time exploded to 11 constructs in TAM2, 14 constructs in UTAUT and, 12 constructs in TAM3—It’s no wonder researchers are at sevens with TAM. According to
Researchers using TAM have a propensity to use the extended TAM (
Models and frameworks are embodiments of underlying theories, and the TAM is backed by physiological theories. Conspicuous by their absence and/or their exclusion and reinstatement in the different versions are the constructs of “attitude” (A) and “behavioral intent” (BI). Technology adoption is inherently a human activity and processes that inform decision-making cannot be left out of any adoption model even if it is considered to “partially” mediate. The 6 TAM core constructs are inherently sound to explore and understand technology adoption, all be it that I set them out in an atomized and non-academic manner hereunder.
The “EXTERNAL VARIABLES” are those aspects that are not technology centric. The “PEOU” and “PU” constructs are contingent on the technologies being interrogated in terms of navigation, operation, etc. and the specific attributes of the technologies. The “ATTITUDE” and “BEHAVIORAL INTENT” constructs are linked to decisions to consider using/not using and these are attitudinal decisions and are characteristically human decisions informed by cognitive factors. The “USE” construct is a suggested end point as a culmination of the preceding constructs.
Criticism of Technology Adoption Model
The TAM offers a particular view of reality, and this is noted by
According to Shachak et al. (2019, p. 2) this could be on account of the fact that “they adopt a social psychology view, which focuses on the individual adopter and assumes a direct causal influence of most of the predictors of use as mediated through usage intention.” In other words, the BI, which is not in the original TAM, and then conveniently omitted in other iterations. The influence of BI on actual use could be contentious. Sadeck (2016, p. 79) stated that “A teacher could also have an unfavorable disposition, and this could result in non-adoption. However, a teacher may still engage in an action even if he/she holds an unfavorable attitude toward it. [Furthermore], the use of ICT may be mandatory, and the teacher must use it whether he/she likes it or not. While attitude is a determinant of intent (to use or not to use), its application as a predictor of a teacher’s action is not considered to be reliable across all contexts.” Interestingly Shachak et al. (2019, p. 2) provides a novel critique when they note that their “main criticism of TAM and UTAUT is that their contribution to our current knowledge has reached a plateau.”
Why then do novice and experiences researchers choose to use TAM or its extensions?
Development of a Theoretical Framework
This paper examines the “adoption/non-adoption and use/non-use” of technologies in the context of the COVID-19 period. The focus was to understand to what extent, technological affordances, disposition, and pedagogical reasoning at both primary and secondary school levels influence implementation (use/non-use). Following Wiggins and McTighe’s (2005) backward mapping this paper started with the endpoint, i.e., Technologies were being used/not-used during the COVID-19 period…so the question is why was this happening? The matter-of-fact reasoning that guided this examination is:
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that a teacher will use/not use any of the technologies based on there being a need, and that
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any of the technologies are suitable to address the need, and that
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their beliefs and attitudes predispose them to deciding to use/not use the technologies.
The approach taken was to examine the TAM constructs suggested in both the original and extended TAM as representations of the TAM theory.
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The external variable (E) was taken as the contextual influence, i.e., the COVID-19 compulsion, which gave rise to a NEED—the need represents the pedagogical reasoning.
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Perceived usefulness (PU) was taken to represent the technologies affordances.
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The attitude (A) construct was taken as the disposition.
The researchers’ matter-of-fact reasoning of “suitability of technologies” and “beliefs and attitudes” alongside “TAM constructs” is discussed under affordances and dispositions in this paper. In examining TAM toward progressing its applicability for this paper, existing theoretical works on affordance and cognitive information-processing were employed.
The following sections delve into pedagogical reasoning, technological affordances, and psychological dispositions.
Pedagogical Reasoning
The external variables (E) (see Figure 3) represent the NEED—What would the technologies be needed for in the context of this paper. COVID-19 restrictions necessitated a need for curriculum recovery and for teaching and learning to continue at both primary and secondary schools. This is taken to refer to a pedagogical need, premised on the interplay among teaching, learning and assessment. This interplay suggest teacher’s Pedagogical Content Knowledge (PCK) and more relevantly in the context of this paper teacher’s Technological Pedagogical and Content Knowledge (TPACK).
The teaching and learning environment incorporating technology integration comprises a wide range of technologically based pedagogical practices and technologies (
FIGURE 5

Reconceptualization of
Figure 5 shows, what Laurillard refers to as, the learner’s internal learning cycle where they learn and practice/apply concepts, that is they learn and do. The teacher’s role in the process is to stimulate and facilitating learning in this internal learning cycle. This cycle suggest that learners could be hearing, reading, observing, attending to explanations, watching demonstrations, etc. This learning cycle will be explored in the section on learning events.
The teacher’s role in this framework requires three elements, which are communication, practice, and modeling. Simplistically the communication element is achieved by the teacher explaining concepts, provoking questions, providing feedback, etc. (
A third component in the framework are the peer communication and collaborating elements represented as an external learning cycle. According to
Learning Events as Pedagogical Moderators
Both
TABLE 1
| Leclercq and Poumay | Laurillard | |
| 1 | Imitating: Latent learning by observation -learning takes place by observing and imitating (doing). | |
| 2 | Reception: Knowledge is transmitted or passed on from teacher to students, student to student, and from student to teacher. | Acquisition: Students will be listening/taking in/apprehending. |
| 3 | Experimentation learning takes place when students experiment on their own terms. | Discovery: Students will be investigating/searching/exploring/finding information/experimenting/testing/checking. |
| 4 | Debate or Animation: Learning realized through collaborative activities, challenging discussions or debates, and social interactions. | Dialogue: Students will be discussing/collaborating/arguing—making sense of a topic, or arguing a point, sharing ideas, contributing to a common topic. |
| 5 | Practicing: Learning is enabled by deliberate auctioning, applying and practicing | Practice: Students will be experiencing/practicing/repeating—applying what they have learnt, trying out something, doing something over and over. |
| 6 | Creation: Students create something new or produce something concrete. | Creation: Students will be synthesizing/making/articulating—pulling knowledge together, making summaries, telling what they have learnt. |
| 7 | Self-reflection: Students evaluate own learning through an understanding of what, how and why they learn. |
Pedagogical actions (based on
The different learning events shown in Table 1 provide insights into the type of learner engagements in the learning cycle. Pedagogical decisions and reasoning are contingent on the concepts being studied and the best way to achieve learning is through an understanding of a particular/group of learning events through relevant activities for primary and secondary school learners. For example, if need is for learners to collaborative discuss a topic, or experiment with a scientific concept, etc., the teacher considers two questions, i.e., 1. How can the concept be best understood and learned? and, 2. Which technologies would be most appropriate to enable this learning experience? Similarly, if the learner is to experiment as the most appropriate way to learn about e.g., the Doppler Effect using technologies, then the teacher could decide to use a simulation. Addressing the pedagogical needs is based squarely on pedagogical decisions which encompasses attention to pedagogical practices and learning events. The next section links pedagogical reasoning to technologies through technological affordances.
Technological Affordances
Engaging with this construct requires us to understand how any of the available technologies can satisfy the need. In other words what usefulness does it offer, i.e., not the attributes of the technologies, but specifically their affordances for the pedagogical reason identified by the teacher in the need. In the literature on affordances in
The distinction that this paper makes between attributes and affordances is best understood through paradigmatic dispositions which all technologies possess.
The affordances (PU) assume five different media a form, which
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Narrative media such as text, image, etc. show the learner something.
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Search engines, quizzes, simple models some examples are of Interactive media which afford limited interaction for learners.
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Communicative media facilitate interactions between and among learners and teachers through technologies such as, discuss forums, online chats, email.
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Greater interaction and engagement in learning can be found in Adaptive media in technologies such as simulations, virtual worlds.
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Productive media provide opportunities for learners to generatively produce something when using technologies such as word processors, graphics programs, and spreadsheet.
TABLE 2
| Teaching and learning event | Learning action/experience | Related media form (attributes)—technology affordance |
| Acquisition | Attending, apprehending, listening | Narrative: Linear presentational usually same text acquired simultaneously by many, Lecture notes online, Streaming lesson videos, Audio clips, Animations |
| Discovery | Investigating, exploring, browsing, searching | Interactive: Non-linear presentational, Searchable, Filterable (no feedback), Information gateways (PORTALS), Web hypertext and enhanced hypermedia resources |
| Dialogue | Discussing, collaborating, reflecting, arguing, analyzing, and sharing. | Communicative: Conversation peers/teacher, Discussion, Forums, Blogs, Email |
| Practice | Experiencing, practicing, repeating, feedback | Adaptive: Feedback, Learner control, Simulations, Virtual environments, Drill and practice |
| Creation | Articulating, experimenting, making, synthesizing | Productive: Learner control, Programmable software, Graphic- office—audio—video applications |
Technological affordances for pedagogical needs (based on
For example, in the pedagogical need of “practice,” where the learner needs to experience a concept to understand how results are influenced by variables, the teacher considers a range of technologies (different attributes) that best allow for learning to take place. The teacher selects simulations, because it allows for true interactivity and authentic engagement with variables in the concept (individual learning) and combines this with a discussion forum for learners to discuss their discoveries with peers (collaborative learning) (leveraging the affordances of these two technologies). The teacher could have elected to use only one of the technologies or selected different technologies such as a video demonstration or a narrated presentation.
The choices made are based on a learning need and not on any of the inherent attributes of the technologies, but more on what how it will enable the learning (the affordances). This paper offers that the selection and use of technologies is implicit through pedagogical needs and design and, in this context, not attributes of technologies, but rather their relevant affordances toward achieving the pedagogical need through delivery. The strong direct relationship between E and PU in the context of this paper is argued as the usefulness in practice is contingent on the need.
Dispositions
People’s decisions are located in the psychological domain and are informed by cognitive stimuli. Having established the NEED (pedagogical) and the TECHNOLOGIES (affordances) for teaching and learning in the previous sections, we turn to the teacher as the human element in TAM. The focus of the approach is to understand and explain why something happened/is happening through people’s disposition (dispositional properties,
Psychological Dispositions
According to
The critique in literature of the relationship between attitude (A) and behavioral intent (BI) culminating in use (U) may be viewed through a dispositional lens. A person may possess the capabilities to use technologies to complete tasks but does not have any disposition to do so for a variety of reasons. The necessary self-efficacy and experience (often aligned with the PEOU construct) could be inherent to the person’s disposition, but this does not manifest in action. We may accordingly consider the debate on the linear progression of TAM differently. The attitude (A) a person holds as a result of cognitive reasoning (based on the technologies affordances to potentially progress toward achieving a goal, coupled with his/her beliefs of PEOU and personal self-efficacy regarding the technologies), manifests firstly as behavioral intent (BI), and secondly in covert or overt use/non-use behavior.
Consequently, we find a range of dispositions on a spectrum, with people located at different points. It is also conceivable that a person will use technologies even though they are not technologically inclined and conversely, we could see a technologically savvy person elect not to use any technologies. People’s dispositions are innate and not immutable. Given this and in the context of this paper, the dispositional outcomes may be temporal and is subject to change should the external variable or need change. In a post-COVID-19 period, there is a chance that teachers may revert to non-technology integrated teaching and learning, irrespective of the technologies affordances (PU) their perceived ease of use/their self-efficacy (PEOU), favorable attitudes (A) and their behavioral intent to use (BI).
Theoretical Framework
While in agreement with Shachak et al. (2019, p. 1) that in “many studies, the model [TAM] is reduced to three constructs only: perceived usefulness [PU], perceived ease of use [PEOU], and usage intention [BI], which makes outcomes such as intended or perceived use become the endpoint rather than actual use of the technology,” this paper focuses on understanding the journey to the end point. It thus challenges Shachak et al. (2019, p. 1) contention that the focus on selected TAM constructs “lowers its explanatory power and provides little insight.”
Using an adaptation of
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External Variables (E) (representing pedagogical NEED)
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Perceived Usefulness (PU) (representing technologies affordances)
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Attitude (A) (representing disposition)
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With Behavioral Intent (BI) (supporting Attitudes—toward satisfying the NEED)
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Perceived Ease of Use (PEOU) (supporting Perceived Usefulness toward satisfying the NEED)
Quadrant 1
In the original TAM, design features (X1, X2, and X3) and, external variables (extended TAM), are suggested to directly influence PU and PEOU. Both PU and PEOU are located squarely as a cognitive process which this paper acknowledges as useful for understanding what triggers decisions. We are drawn to the fact that there is an outcome on the horizon, and reminded that technology affordance progresses toward this outcome, when looking to understand any reasoning behind why a technology is considered “useful.” The PEOU relationship with PU is evidenced in
This paper further challenges the notion that PU is contingent on PEOU as suggested in TAM through a unidirectional cause-effect of PEOU on PU (see Figures 2, 3) and argues that it could be the other way around. The usefulness of technologies (PU) toward outcomes may not be considered “difficult to use”—the teacher might have the necessary self-efficacy beliefs, but still does not consider the technologies “easy” to use, because it is not easily applicable in the teaching/learning situation [its usefulness]. For example WhatsApp is considered easy to use as an application—WhatsApp could have the affordances when used to provide collaboration opportunities, but the teacher might note that the nature of the discussion should not be asynchronous. This can be supported from
Quadrant 3
This paper views attitudes (A) and behavioral intent (BI) as dispositional elements in a symbiotic relationship. They are both directly influenced by the relational effects of the pedagogical need (E) and technological affordances/ease of use (PU/PEOU). In the extended TAM, BI is said to be influenced by attitudes (A) and furthermore suggested to be directly influenced by PU. Behavioral intent (BI) is often associated with use and seldom with non-use. This paper suggest that the close association between A and BI warrants consideration given a traditional acceptance that favorable attitudes may yield positive intentions to use, and unfavorable attitudes may yield negative intentions resulting in non-use.
The general acceptance that a favorable attitude results in positive use behavior is challenged by a favorable attitude that does not culminate in actual use behaviors. According to Sadeck (2016, p. 79) “a teacher may still engage in an action even if he/she holds an unfavorable attitude toward it.”
(1) Desired outcomes in COVID-19 context,
(2) Social cognition,
(3) The focus of this paper, i.e., The WHY behind individual behaviors.
Desired Outcomes in COVID-19 Context
The COVID-19 context reiterated an educational pedagogical need, and this need was driven by a compulsion to adopt and use technologies. The deep-set attitudes of teachers, toward technologies use, are thus tempered through the mandatory (policy like) expectation of educational authorities. That is that the teacher must use technologies whether he/she likes it or not. While attitude is a determinant of intent (to use/not use), its clinical application as a predictor of behavior is not unidirectional across all contexts. As individuals, teacher’s responses and practices would have evolve differently in response to the COVID-19 contextual imperatives. Teachers are more likely to alter their attitudes toward a more flexible adaptation of their traditional practices in teaching and learning situations. The desired outcome in the COVID-19 context is educational, and if teachers perceive gains toward this outcome, they will more likely be users and those who do not are less likely to be users of technologies (
Social Cognition
The “network of reciprocally interacting influences” referred to by
Teachers are “helped” during these decision-making phases by advice and opinions within their social environments. In this regard
The Focus of This Paper
This paper is not intended to generalize to large populations, but rather to what individual processes, logic and realities inform a person’s behavior. This is explored through understanding WHY an individual is likely or less likely to consider using or not using technologies at both primary and secondary school levels during the COVID-19 pandemic period.
Summary
With reference to Figure 6 (theoretical framework for this paper), Figure 2 (original TAM) and Figure 3 (extended TAM):
FIGURE 6

Theoretical framework for this paper (based on conceptual space for the analysis of social theory,
Quadrant 1
Relational aspects in the cognitive domain. Incorporation of the joint influences of perceived usefulness (PU—technological affordances) and perceived ease of use (PEOU) on the external variables (E—pedagogical need).
Quadrant 2
Relational aspects in the cognitive/affective domains. Strengthens the linkage between attitudes (A—psychological dispositions) and perceived usefulness (PU—technological affordances) toward achieving the outcomes (E—pedagogical need).
Quadrant 3
Relational aspects in the affective/cognitive domains. Unites the relationship between attitudes (A—psychological dispositions) and intentions (BI—toward use/non-use behavior).
Quadrant 4
Relational aspects in the cognitive/affective/behavioral domains. This incorporates action/non-action in relation to outcomes. Ultimately representative of the actualization of BI cyclically linked back to the ultimate pedagogical needs (E).
The quadrants distilled into an adapted representation of TAM are set out in Figure 7 below.
FIGURE 7

Adapted representation of TAM.
Conclusion
The contextual problem driving this theoretical desktop study is the COVID-19 “event.” It sought to understand WHY teachers would consider using technologies for teaching and learning, through an exploration of the TAM. This paper contributes to the existing literature through the comprehensive reviewing of concepts, constructs, and contextual realities in a policy like compulsion to spring into action and use technologies brought about by the COVID-19 “event.” In line with various research/authors, this paper acknowledges the TAM constructs: E, PU, PEOU, A, BI and U as robust and capable for both understanding and predicting behavior in different contexts. This paper offers that the domain phases: affective, cognitive, and behavioral are relationally connected and, influences and contingencies among the constructs, play out in different intensities.
This paper concludes that:
- 1.
Contextual realities and application often require a grounded theoretical framework to unravel complex questions and answers.
- 2.
The traditionally accepted unidirectional influence of PEOU on PU can be challenged through a dispositional rationale.
- 3.
Neglecting non-use as a reality severely hampers TAMs applicability in studies focused on theory testing.
- 4.
The TAM provides sufficient flexibility by leaving the doors open for adaptation, and this flexibility is an asset in social science research.
So ‘Is use/non-use a case of technological affordances or psychological disposition or pedagogical reasoning?’ This paper suggests “YES to all three”—through a simple understanding of the complexities of the answer via logical exploration of influencing and relational links among different elements in specific contexts.
Two suggestions are offered:
- 1.
Toward application of the suggested theoretical framework: research seeking to understand “WHY” something is happening should consider the nature of external variables to understand the context-dependency for technologies use.
- 2.
Toward future technology adoption research: this theoretical model has not been tested empirically, and future qualitative and quantitative research studies could be undertaken to validate its rigor.
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Statements
Data availability statement
The original contributions presented in the study are included in this article/supplementary material, further inquiries can be directed to the corresponding author.
Author contributions
The author confirms being the sole contributor of this work and has approved it for publication.
Conflict of interest
The author declares that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
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Summary
Keywords
TAM, technological affordance, pedagogical, disposition, COVID-19, grounded in theory
Citation
Sadeck O (2022) Technology Adoption Model: Is Use/Non-use a Case of Technological Affordances or Psychological Disposition or Pedagogical Reasoning in the Context of Teaching During the COVID-19 Pandemic Period?. Front. Educ. 7:906195. doi: 10.3389/feduc.2022.906195
Received
28 March 2022
Accepted
14 June 2022
Published
06 July 2022
Volume
7 - 2022
Edited by
Rob Branch, University of Georgia, United States
Reviewed by
Clement Simuja, Rhodes University, South Africa; Don Donghee Shin, Zayed University, United Arab Emirates
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© 2022 Sadeck.
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*Correspondence: Osman Sadeck, Osadeck@gmail.com
This article was submitted to Digital Education, a section of the journal Frontiers in Education
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