Abstract
This study examined the rising importance of generative artificial intelligence (GenAI) in school leadership. Research in educational leadership and management must change to keep up with how digital technology continues to influence organisational procedures and human relationships in organisations in the 21st century. The study explores two key questions: (a) at what stage of adopting innovation are school leaders currently in their use of GenAI (innovators, early adopters, early majority, late majority, or laggards) and (b) which domains of their school leadership work (managerial, instructional, social, political, or moral) are most influenced by their use of GenAI? Data were collected through an online survey of 302 Israeli school leaders (coordinators, subject heads, department heads, school counsellors, vice-principals, principals, etc.). A series of descriptive analyses were conducted to examine the research questions. The findings indicate that currently about 50% of the school leaders in the sample are at the early majority stage of adopting GenAI technology, about to cross into the late majority stage. The results also indicate the rise of AI-assisted instructional leadership above all other domains of school leadership work. Additional analyses indicate some patterns of integration and usage relate to seniority and role type. The study expands our understanding of the rapidly growing effect of GenAI in school leadership in general and AI-assisted instructional leadership in particular. These insights contribute to the limited research on GenAI’s integration into school leadership by offering some of the missing empirical evidence on the scope and direction of the phenomenon.
Introduction
Artificial intelligence (AI) refers to advanced technology based on natural language processing (NLP) and machine learning algorithms that mimic human thought processes; it is used to design machines that complete human cognitive tasks, including learning automatically from programmed data and information (). Much of the writing on AI and leadership is argumentative, reflecting on near or far-future scenarios in which AI will replace organisational leadership () or act in symbiosis with it (, ). Whether these future scenarios will or will not take place, individuals use technology as it suits their work. The wide spread of publicly available GenAI technology that creates new text, picture, and audio material using transformer architectures and deep machine learning algorithms (e.g., ChatGPT, Copilot, Claude, Gemini, and other AI chatbot tools) () has begun to change societies. A Glassdoor study of 5,000 US professionals from industries such as marketing, health, insurance, law, etc., from January 2024 reported that 62% have used GenAI in their work, doubling the ratio over the previous year (). A RAND poll from the fall of 2023 reported that a third of US teachers used AI at least once in their work (). Yet, current empirical knowledge on school leaders’ use of AI is largely missing- for a notable exception, see , which has become obsolete.
Empirical research on teachers indicates that the integration of GenAI in teaching is a revolutionary development that transforms conventional teaching and schooling (), with great potential for changing educational leadership and administration (; ; , ). But because empirical evidence is missing, this remains largely a speculation. To fill this gap, the present study explored how school leaders (coordinators, subject heads, department heads, school counsellors, vice-principals, principals, etc.) leveraged GenAI technologies to enhance productivity, creativity, and decision making in leadership and management roles. Based on data collected from 302 Israeli school leaders, the study investigated the following research questions:
What is the innovation diffusion stage (innovators, early adopters, early majority, late majority, or laggards) that best describes the current use school leaders make of GenAI?
For what activity domains or tasks (managerial, instructional, social, political, or moral) do school leaders currently use GenAI more frequently?
Literature review
Conceptual framework
The study draws on innovation diffusion theory, which explains the gradual spread of novel ideas, products, and practises throughout the population. Rogers identified five categories of innovation adopters in a given population, who can be placed on a temporal spreading timeline of innovation: innovators, early adopters, early majority, late majority, and laggards (see Figure 1). The categories reflect how willingly and quickly individuals adopt innovation. The first to adopt innovation are the innovators, who are frequently daring and willing to try out cutting-edge technology. According to Rogers, this is a small group of about 2.5% of the population. The second-fastest group to accept innovation is that of the early adopters (some 13.5% of the population); these are powerful thought leaders who assist in introducing novel ideas, products, or practises to a wider audience. The third group, known as the early majority, makes up about 34% of the population; they accept innovation more slowly and weigh the experiences of early adopters before embracing a new concept. With the early majority, innovations become part of mainstream society. The fourth group, making up approximately an additional 34% of the population, belongs to the late majority; these are individuals typically resistant to change who embrace innovation only after it has gained widespread acceptance. Last, the group of laggards (16%) are those least adaptable to innovation, who embrace it only when they are required to do so or when more established options are no longer available.
Figure 1
AI and school leadership
Reflecting on the future of leadership,
Activity domains of school leaders
Scholars have suggested that school management has five interrelated domains of activity: managerial, instructional, social, political, and moral (
Methods
An institutional review board (IRB) approved the study. An online poll of public school leaders conducted in January 2025 served as the basis for the investigation. I used convenience sampling, which has the advantage of being among the least costly and time-consuming sampling techniques, although the sample may not be representative because of selection bias (
Table 1
| School leader role | n | Percent (%) |
|---|---|---|
| Department head | 55 | 13.8 |
| Subject head | 135 | 33.8 |
| School counsellor | 38 | 9.5 |
| Vice-principal | 16 | 4 |
| Principal | 9 | 2.3 |
| Social activities coordinator | 49 | 12.3 |
| Total (N) | 302 | 100 |
Roles of school leaders in the sample.
The survey was inspired by the five domains of activity described in the literature, paying special attention to covering a wide range of tasks relevant to various school leadership roles (coordinators, subject heads, department heads, school counsellors, vice-principals, principals, etc.). I formulated 19 items describing these tasks (Table 2). After consulting the literature on GenAI used by teachers (
Table 2
| Rank | Activity | Percent (%) |
|---|---|---|
| 1 | Developing educational programmes (subject-specific, social domains, life skills) for given age groups or the entire school community. (I) | 60.3 |
| 2 | Developing lesson plans or resources for the teaching staff working under the manager. (I) | 57.3 |
| 3 | Planning or organising professional development workshops or training for teachers. (I) | 49 |
| 4 | Creating communication materials for the school staff and the parent community (e.g., newsletters, announcements). (S) | 48.7 |
| 5 | Planning, improving, or drafting observation reports for teacher evaluations. (I) | 48 |
| 6 | Training or encouraging staff to use educational technology tools (e.g., learning management systems). (I) | 46 |
| 7 | Proposing ideas or planning school events, extracurricular activities, and community engagement. (S) | 44.7 |
| 8 | Designing or analysing surveys to assess the atmosphere among teachers and students. (S) | 43.4 |
| 9 | Planning and drafting school policies and procedural guidelines for staff. (MA) | 42.7 |
| 10 | Writing detailed project and initiative requests for the school principal, school ownership, local authorities, and the Ministry of Education. (P) | 41.1 |
| 11 | Analysing student achievement data to identify trends and areas for improvement. (I) | 40.4 |
| 12 | Drafting responses and reports for the school principal, school ownership, local authorities, and the Ministry of Education. (P) | 40.1 |
| 13 | Formulating criteria for evaluating the performance of the teaching staff and the school. (MA) | 39.4 |
| 14 | Preparing schedules for the team working under the manager and for school events. (MA) | 39.1 |
| 15 | Drafting ethical guidelines and assisting in decision-making on ethical dilemmas where the correct and appropriate course of action is unclear. (MO) | 38.4 |
| 16 | Finding solutions for effective mentoring of staff members. (MA) | 37.7 |
| 17 | Planning conversations with parents (e.g., for conflict resolution) and subordinates (e.g., preparing for group discussions and feedback sessions). (S) | 35.1 |
| 18 | Identifying and addressing issues related to diversity, equity, and inclusion (discussions, content planning, problem identification, etc.). (MO) | 34.1 |
| 19 | Assisting in budget planning and resource allocation. (MA) | 25.8 |
Responses to the questions “For what tasks are you using GenAI in your work as a school leader”?
MA, managerial; I, instructional; S, social; P, political; MO, moral.
I used descriptive statistics to analyse the responses to the two research questions. First, for each item in the survey, I calculated the percentage of the sample that reported using it. Second, to explore the comparative usage trends across school leadership activity domains, I categorised the AI-related tasks by domain, calculated the domain means, and presented the results graphically.
Findings
To answer research question 1, ‘To what GenAI diffusion stage can school leaders be assigned’, I calculated the percentage of participants who reported using GenAI in various school leaders’ tasks. The findings reveal that GenAI was widely used by school leaders for various purposes (Table 2). Most frequently leaders reported using AI technologies to develop educational programmes for given age groups or the entire school (60.3%), creating lesson plans for teams (57.3%), organising professional development workshops for teachers (49%), designing communication materials for staff and parents (48.7%), and planning, improving, or drafting observation reports for teacher evaluations (48%). Less common applications included budget planning and resource allocation (25.8%), addressing issues of diversity, equity, and inclusion (34.1%), and planning conversations with parents (e.g., for conflict resolution) or subordinates (35.1%). Table 2 shows that according to Rogers’s diffusion of innovation classification, GenAI was in the early majority stage (16–50% of the population), with about a quarter of the tasks near or in to late majority group (the 50% threshold).
Exploring the mean use of GenAI in the five domains of activities that school leaders’ role demands reveals that AI has become an integral part of all domains of activities. In Figure 2, a higher score reflects greater integration within a given domain, representing a greater proportion of the tasks in which AI is being used. The figure shows that AI-assisted instructional domain leads the other domains. This suggests that the instructional leadership aspect of school leaders’ roles is currently undergoing the greatest transformation owing to the integration of AI as a supporting technology.
Figure 2

Prevalence of AI-assisted tasks of school leaders by domain.
I conducted additional analyses concerning the effects of teaching experience and role type. I used an independent samples t-test to determine whether there was a significant difference in the uses of GenAI between novice teachers (0–6 years of experience, n = 74) and experienced ones (16 years of experience or more, n = 98). The results showed that novice teachers differed significantly in the degree of AI integration from experienced teachers in the managerial task domain (M = 0.46, SD = 0.37 vs. M = 0.31, SD = 0.33; t(170) = 2.76, p = 0.006) and marginally significantly from experienced teachers in the political task domain (M = 0.48, SD = 0.43 vs. M = 0.35, SD = 0.43; t(170) = 1.94, p = 0.053). Thus, novice teachers integrated GenAI use more in these two task domains. A one-way analysis of variance (ANOVA) was conducted to evaluate differences across the four largest role groups in the sample (social coordinators, department heads, subject heads, and school counsellors) in the five domains of activity. The results of the ANOVA revealed no significant differences across the four groups for most domains, except for the social domain, where the results approached significance: F(3, 273) = 2.31, p = 0.076. Post hoc comparisons using Tukey’s HSD did not indicate statistically significant group differences. Comparing the two largest role groups in the sample, department heads (n = 55) and subject heads (n = 153), using the independent samples t-test, indicated a significant difference only in the degree of AI integration in the social task domain (department heads: M = 0.51, SD = 0.33 vs. subject heads: M = 0.39, SD = 0.35; t(188) = 2.15, p = 0.032). These findings suggest a different level of AI integration within this social domain of tasks by different types of school leadership roles. Table 3 summarises the significant independent samples t-test results on the use of GenAI between subgroups.
Table 3
| GenAI-assisted task domain | Subgroups | t-test results | |||
|---|---|---|---|---|---|
| Novice teachers (n = 74) | Experienced teachers (n = 98) | t(df), p | |||
| M | SD | M | SD | ||
| Managerial task domain | 0.46 | 0.37 | 0.31 | 0.33 | t(170) = 2.76, p = 0.006 |
| Political task domain | 0.48 | 0.43 | 0.35 | 0.43 | t(170) = 1.94, p = 0.053 |
| Department heads (n = 55) | Subject heads (n = 153) | t(df), p | |||
|---|---|---|---|---|---|
| M | SD | M | SD | ||
| Social task domain | 0.51 | 0.33 | 0.39 | 0.35 | t(188) = 2.15, p = 0.032 |
Significant independent samples t-test results on the use of GenAI between subgroups.
Discussion
The use of GenAI in schools has been a ground-breaking development that is revolutionising traditional education. Yet, to date, research attention on this phenomenon has been limited despite the considerable scope of teacher research (
First, according to Rogers’ diffusion of innovation theory (1995), in school leadership roles, GenAI appears to have progressed beyond early adopters to the early majority stage. The findings of the study also indicate that GenAI has now become a widespread technology used by mainstream individuals in the school leadership and is on the brink of reaching the late majority group. This contrasts sharply with early reports on the use of AI by school leaders just a few years ago (
Second, the findings indicate that GenAI technology is currently used more in instructional leadership tasks. This is not surprising, as previously claims suggested that school leaders’ main priority was to promote high-quality teaching and learning (
Third, the additional analyses indicate that for the managerial and political task domains, GenAI-assisted school leadership is more prevalent in novice teachers—likely an indication of generational differences. This is consistent with existing evidence that teachers from Generation Z were generally more positive about the advantages of GenAI than those of Generations X and Y, who showed concern about its overuse as well as its ethical and pedagogical ramifications (
The study’s context naturally impacts the outcomes, as it was conducted in Israel. Previous studies in Israel suggest that school leaders do not fully embrace instructional leadership (
The study offers several practical implications for school leadership in this period of rapid technological change. First, there is a need to incorporate GenAI literacy into school leadership training and professional development programmes. As more than half of the participating school leaders use it, it is clear that this is a widespread practise that calls for more structured guidance. Second, whilst the benefits of GenAI are evident in terms of efficiency, planning, and data use, there are also ethical concerns that cannot be ignored. Issues such as data privacy, algorithmic bias, and the risk of over-reliance on AI suggestions require careful thought (
The study has several limitations. First, it is an exploratory study on the use of GenAI in different school leadership roles, therefore, caution must be applied when reflecting on the findings with respect to particular roles. Second, the sample was not representative because the study used convenience sampling (
Irrespective of these limitations, the study points to the promising future of GenAI in educational leadership (
Statements
Data availability statement
The raw data supporting the conclusions of this article will be made available by the authors, without undue reservation.
Ethics statement
The studies involving humans were approved by Department of Education and Psychology, The Open University of Israel. The studies were conducted in accordance with the local legislation and institutional requirements. The participants provided their written informed consent to participate in this study.
Author contributions
IB: Writing – original draft, Writing – review & editing, Formal analysis, Methodology, Conceptualization.
Funding
The author(s) declare that financial support was received for the research and/or publication of this article. This work was supported by the Open University of Israel’s Research Fund.
Conflict of interest
The author declares that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
Generative AI statement
The author declares that no Gen AI was used in the creation of this manuscript.
Publisher’s note
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.
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Summary
Keywords
AI-assisted instructional leadership, artificial intelligence, GenAI, innovation diffusion stage, school leaders, AI-assisted school leadership, AI-assisted school management
Citation
Berkovich I (2025) The rise of AI-assisted instructional leadership: empirical survey of generative AI integration in school leadership and management work. Front. Educ. 10:1643023. doi: 10.3389/feduc.2025.1643023
Received
07 June 2025
Accepted
16 July 2025
Published
30 July 2025
Volume
10 - 2025
Edited by
Charity M. Dacey, Touro University Graduate School of Education, United States
Reviewed by
Selahattin Turan, Bursa Uludag Universitesi, Türkiye
Mary Tabata, Eastern University, United States
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Copyright
© 2025 Berkovich.
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*Correspondence: Izhak Berkovich, izhakber@gmail.com
Disclaimer
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.