ORIGINAL RESEARCH article
Front. Educ.
Sec. Higher Education
Volume 10 - 2025 | doi: 10.3389/feduc.2025.1662644
This article is part of the Research TopicResignation and Strategic Retention: Shaping the Future WorkforceView all 6 articles
Retaining talents: unravelling employee retention factors in Moroccan private academic institutions
Provisionally accepted
Rabab EL MOUNTASSER1*
DOHA SAHRAOUI2- 1Universite Mohammed VI Polytechnique, Ben Guerir, Morocco
- 2Universite Cadi Ayyad, Marrakesh, Morocco
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This empirical study investigates the factors influencing employee retention in private higher education institutions in Morocco. Utilizing a quantitative approach, we developed and empirically tested an original conceptual framework based on primary data collected from 196 employees in these institutions. The research examines seven key factors affecting employee retention: remuneration and rewards, performance appraisals, organizational climate, supervisor support, training and development, career opportunities, and job satisfaction. The findings provide actionable insights for managers in private academic institutions, emphasizing effective employee retention strategies. Key recommendations include the establishment of career development programs, personalized growth plans, and ongoing skill development initiatives. Organizations are encouraged to conduct comprehensive needs assessments to tailor training programs emphasizing both technical and soft skills. Fostering a positive work environment, offering regular feedback, and addressing job satisfaction are essential to enhancing employee commitment, reducing turnover, and maintaining a competitive edge.
Keywords: Employee retention, Remuneration, Appraisals, Organizational climate, training, Career Opportunities, Job Satisfaction
Received: 09 Jul 2025; Accepted: 25 Aug 2025.
Copyright: © 2025 EL MOUNTASSER and SAHRAOUI. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Rabab EL MOUNTASSER, Universite Mohammed VI Polytechnique, Ben Guerir, Morocco
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