ORIGINAL RESEARCH article
Front. Environ. Sci.
Sec. Environmental Policy and Governance
Volume 13 - 2025 | doi: 10.3389/fenvs.2025.1502291
This article is part of the Research TopicAdvancing Carbon Reduction and Pollution Control Policies Management: Theoretical, Application, and Future ImpactsView all 43 articles
Willingness to Perform Environment-friendly Practices in Rural Areas: Evidence from the Environmental Regulation in Agriculture
Provisionally accepted
- 1Lingnan Normal University, Zhanjiang, China
- 2School of Public and Social & Administration,Lingnan Normal University, Zhanjiang, China
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Environmental problems arising from agriculture and rural living have attracted increasing scholarly attention worldwide. The transition from traditional, resource-intensive farming and rural practices to more ecologically responsible modes of production and household behavior has become a critical challenge. Promoting the transformation of farmers' green production and lifestyle is of great significance to the greening of China's rural areas, which determines the importance of analyzing the logic of farmers' willingness to perform in environment-friendly practices (FWPEP). Against this backdrop, an empirical study was carried out using the Probit Model based on the analysis framework of digitization and farmers' data in China Land Economic Survey from 2021 to 2022. The findings reveal that the willingness to perform environment-friendly practices for farmers can be attributed to the constrained environmental regulation that implements mandatory laws and regulations and incentive environmental regulation with economic subsidies and incentive measures. The positive effect of environmental regulation on FWPEP varies according to gender and education level. Furthermore, digitization plays an important regulatory role, enhancing farmers' environment-friendly awareness and rule perception and encouraging them to adopt more environment-friendly production and lifestyle. These insights enable policymakers to design targeted environment-friendly sustainable mitigation strategies by synergizing regulatory precision with digital empowerment.
Keywords: Environment-friendly practice, environmental regulation, Agricultural digitization, information acquisition ability, Rule perception
Received: 26 Sep 2024; Accepted: 13 May 2025.
Copyright: © 2025 Zhang, Liang, Wu, Zhuang and He. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Qinqing He, School of Public and Social & Administration,Lingnan Normal University, Zhanjiang, China
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