ORIGINAL RESEARCH article
Front. Public Health
Sec. Public Health Education and Promotion
Volume 13 - 2025 | doi: 10.3389/fpubh.2025.1474141
Educational Interventions and Health Awareness in Enhancing Trust and Adoption of Hypnotherapy Services: A Quantitative Healthcare Management Approach
Provisionally accepted
- 1Tarumanagara University, West Jakarta, Indonesia
- 2University of Brawijaya, Malang, East Java, Indonesia
- 3Curtin University, Perth, Western Australia, Australia
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Hypnotherapy is increasingly recognized as an effective alternative for weight loss. Despite its potential, the adoption of this method faces challenges such as misconceptions and limited public trust. Guided by the Theory of Planned Behavior (TPB), this quantitative descriptive study uses survey-based data collection and PLS-SEM analysis to explore how educational interventions and health awareness influence trust, attitudes, and intentions to use hypnotherapy services. A questionnaire survey was used to collect empirical data from 106 respondents who utilized hypnotherapy services in Indonesia. The finding of this study revealed that educational interventions play a crucial role in enhancing trust, attitudes, and intentions to use hypnotherapy services. Health awareness significantly impacts trust, attitudes, and the intention to use therapy services. While health awareness alone is insufficient to drive adoption, trust and positive attitudes are pivotal in fostering acceptance. These findings underscore the importance of addressing public misconceptions through structured education and awareness programs.For hypnotherapy providers, the findings suggest prioritizing these factors to boost service acceptance. Additionally, future research should explore other influencing variables and expand the sample size to provide broader insights.
Keywords: hypnotherapy, Educational Interventions, Health awareness, Trust, attitudes, Intentions to Use Therapy Services
Received: 31 Aug 2024; Accepted: 03 Jun 2025.
Copyright: © 2025 Budihardjo, Hutahayan and Chong. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Francis Kristiawan Budihardjo, Tarumanagara University, West Jakarta, Indonesia
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