ORIGINAL RESEARCH article
Front. Public Health
Sec. Public Health Education and Promotion
Volume 13 - 2025 | doi: 10.3389/fpubh.2025.1640105
This article is part of the Research TopicInnovative Models for Community Health: Integrative Approaches to Public Health and WellnessView all 9 articles
Quality Assessment of Short Videos on Health Science Popularization in China: Scale Development and Validation
Provisionally accepted
- 1Shanxi Bethune Hospital, Taiyuan, China
- 2Communication University of Shanxi, Jinzhong, China
- 3Zhejiang Wanli University, Ningbo, China
Select one of your emails
You have multiple emails registered with Frontiers:
Notify me on publication
Please enter your email address:
If you already have an account, please login
You don't have a Frontiers account ? You can register here
Background Short videos that popularize health science have become essential for disseminating health information and enhancing public health literacy. However, previous research has primarily focused on health information content, with a significant gap in assessing the quality of health science popularization in short videos. Methods This study developed a quality assessment scale for the popularization of health science short videos based on multimodal theory, utilizing literature analysis and the creation of custom measurement items. Data were collected from scales completed by 796 residents through online surveys conducted on mobile devices. Both exploratory and confirmatory factor analyses were employed to evaluate the quality of mobile health science -popularized short videos. Results The results revealed that the quality scale for health science popularization in short videos could be divided into 7 dimensions and 22 indicators, each a significant determinant of video quality. Conclusion This research provides a more intuitive, reliable, and standardized tool for assessing the quality of health science popularization in short videos. Also, it offers essential guidance for the future design, development, and promotion of short health science popularization videos.
Keywords: Health science popularization short videos, Short video quality, scale development, scale validation, Multimodal theory, exploratory factor analysis, confirmatory factor analysis
Received: 03 Jun 2025; Accepted: 03 Sep 2025.
Copyright: © 2025 Xuan, Tian and Hao. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence:
Wenxia Xuan, Shanxi Bethune Hospital, Taiyuan, China
Kun Tian, Communication University of Shanxi, Jinzhong, China
Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.