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ORIGINAL RESEARCH article

Front. Public Health

Sec. Public Health Policy

This article is part of the Research TopicImpact of Governance and Cultural Diversity on the Effectiveness of Non-Pharmaceutical Interventions During PandemicsView all articles

Navigating Distrust and Competing Priorities during the COVID-19 Pandemic: Insights from Florida to Strengthen Cooperation

Provisionally accepted
Rachel  N WaldmanRachel N Waldman1*Anicca  LiuAnicca Liu1,2Johnathan  H DuffJohnathan H Duff1Bonnie  E DealBonnie E Deal3Jacob  N BatyckiJacob N Batycki1Abhirami  SriganeshanAbhirami Sriganeshan1Ernesto  A PrettoErnesto A Pretto4Jorge  SaavedraJorge Saavedra5José  SzapocznikJosé Szapocznik1
  • 1University of Miami Department of Public Health Sciences, Miami, United States
  • 2University of Pennsylvania School of Social Policy & Practice, Pennsylvania, United States
  • 3University of Miami School of Communication, Coral Gables, United States
  • 4University of Miami Department of Anesthesiology, Miami, United States
  • 5AHF Global Public Health Institute, Fort Lauderdale, United States

The final, formatted version of the article will be published soon.

Introduction: Stopping an infectious disease outbreak relies on a coordinated set of actions across public and private institutions and the wider public. However, cooperation with public health recommendations was notably hindered during the pandemic by widespread distrust in science and government and the notion that public health competed with other priorities. This study aims to examine the factors driving distrust and competing priorities in Florida, and potential pathways to overcome these issues. Methods: We conducted an additional analyses of qualitative data from our original study involving 25 semi-structured interviews with Florida stakeholders from government, academia, and the private sector. We employed a deductive-inductive approach to qualitative content analysis, using themes from the initial study as a guiding framework while allowing for the emergence of additional insights. Results: Interviews revealed that inadequate transparency and data availability, politicization, and poor communication were perceived as undermining public trust in science and decision-makers during COVID-19. The economy and individual rights were discussed as priorities competing against public health during the pandemic. Objectives for building trust and balancing priorities included five essential areas: transparency, representation, communication, education, and balance. Discussion: These challenges and objectives reflect the need for a reimagined approach to public health policy and practice—one that is rooted in trust and respect for diverse value systems. By leveraging core collective values that cut across political ideologies, we may mitigate polarization and perceived stigmatization to build a more culturally resonant public health practice.

Keywords: Public health1, Covid-192, distrust3, competing priorities4, cooperation5, adherence6, compliance7, cultural competence8

Received: 14 Aug 2025; Accepted: 27 Oct 2025.

Copyright: © 2025 Waldman, Liu, Duff, Deal, Batycki, Sriganeshan, Pretto, Saavedra and Szapocznik. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Rachel N Waldman, r.waldman@med.miami.edu

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