ORIGINAL RESEARCH article
Front. Public Health
Sec. Aging and Public Health
This article is part of the Research TopicHarnessing smart technology for lifelong proactive health managementView all articles
Exploring the Determinants of Online Purchase Intention for Aging-Friendly Products: Evidence from Senior Consumers in Urban Chinese Context
Provisionally accepted
- 1Guangzhou College of Technology and Business, Guangzhou, China
- 2Puning People's Hospital, Puning, China
- 3Rajapark Institute , Thailand, Bangkok, Thailand
Select one of your emails
You have multiple emails registered with Frontiers:
Notify me on publication
Please enter your email address:
If you already have an account, please login
You don't have a Frontiers account ? You can register here
This study investigates the factors influencing older adults' intention to purchase aging-friendly products through online shopping platforms, with focus on senior consumers in Guangzhou, China. Based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). Structural model was developed to examine the roles of digital literacy, trusting beliefs in online shopping, technology anxiety, economic cost, and subjective norms. Data were collected through self-administered questionnaire completed by 546 older adults aged 60 and above. Structural equation modeling (SEM) was employed to test the hypothesized relationships. This study contributes to the refinement of older adults' specific technology acceptance models by integrating cognitive, emotional, social, and economic dimensions. Practical implications are proposed for policymakers, online retailers, aging-friendly manufacturers, and family members/caregivers aiming to support the digital inclusion and consumer engagement of older populations. Recommendations include targeted digital literacy programs, trustworthy platform features, perceived value marketing strategies, and age-sensitive digital environment policy development.
Keywords: aging-friendly products, Digital Literacy, older adults, online shopping behavior, Technology anxiety, trusting beliefs in online shopping
Received: 15 Oct 2025; Accepted: 08 Dec 2025.
Copyright: © 2025 Yang, Xie, Zhao, Zheng and She. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Ruitian Xie
Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.