ORIGINAL RESEARCH article
Front. Sustain. Food Syst.
Sec. Agricultural and Food Economics
This article is part of the Research TopicRegenerative Agriculture and Support in Changing Policy Environments: Farmers’ Rights, Contract Farming, and Navigating towards Sustainable PracticesView all 12 articles
The Driving Effect of the Retail Market System on the Evolution of Agricultural Planting Structure Under Price Transmission: A Structural Equation Model Based on the Interval Number Expansion Algorithm
Provisionally accepted
- Harbin University of Commerce, Harbin, China
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At present, accelerating the transformation of China's traditional agricultural industry into modern agriculture and upgrading the agricultural planting structure from a low-value chain to a high-value chain is of utmost importance. Exploring the relationship between the retail market system and the price and scale of agricultural product has critical practical significance and long-term value for precisely guiding and effectively promoting the optimization and upgrading of the agricultural industry structure. Based on the analysis of the impact mechanism of the retail market on the agricultural planting structure through the price transmission mechanism, this study collected relevant data from 31 provinces over the past ten years. Using the interval number expansion DEMATEL method and differential evolution algorithm, a structural equation model was constructed to study how the retail market system influences the agricultural planting structure through the mediating role of price transmission. The results show that the retail market has a primarily negative impact on prices, a significant positive impact on the agricultural planting structure, and that price plays an evident mediating role between the retail market and the agricultural planting structure. Based on the empirical results, this paper suggests that the government should formulate targeted policies according to market characteristics during the initial, developmental, and rapid transformation stages of the retail market to guide the transformation and upgrading of the agricultural planting structure in each province.
Keywords: agricultural product retail market, Price transmission, Agricultural planting structure, interval number expansion algorithm, Differential evolution algorithm (DE algorithm)
Received: 25 Nov 2024; Accepted: 28 Oct 2025.
Copyright: © 2025 Liu, Sun, Jin and Zhou. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Xueying Sun, xueying_sun0518@163.com
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