ORIGINAL RESEARCH article
Front. Sustain. Food Syst.
Sec. Agricultural and Food Economics
Volume 9 - 2025 | doi: 10.3389/fsufs.2025.1550187
This article is part of the Research TopicWhere Next for Behavioural Science to Promote a Sustainable Food System?View all articles
Platform Architecture Enhances Consumer Decision Certainty in Food Supply Chains: The Reference Effect and Trust Transfer Mechanism
Provisionally accepted
- 1Jiangsu University of Science and Technology, Zhenjiang, China
- 2South China Agricultural University, Guangzhou, Guangdong Province, China
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Ethics Statement and Informed Consent ： Data for this study was collected through questionnaire surveys. During the survey implementation, all participants were clearly informed of the academic nature of the research and its institutional background. Given that this study employed anonymous questionnaires, collected no personal identifying information, and participation was entirely voluntary, written informed consent was not required in accordance with research ethics guidelines. The completion and submission of the questionnaire by participants constituted their implied consent to participate in this study.
Keywords: Food system, Consumer decision, Platform architecture, reference effects, Trust
Received: 23 Dec 2024; Accepted: 25 Aug 2025.
Copyright: © 2025 Dong, Jiang, Kassoh and Chen. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Xuemei Dong, Jiangsu University of Science and Technology, Zhenjiang, China
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