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‘Marmots have money troubles too’: Prof Dan Blumstein on the origin of ‘OnlyMarms’ and what made it a roaring success
The story of Prof Dan Blumstein’s decision to share videos of the marmots in the Rocky Mountain Biological Laboratory’s field study on an OnlyFans account called OnlyMarms has captured the world over the last few weeks. 64 years of research into marmots can provide incredible insights into their evolution and socioecology, but the study is as expensive to run as it is valuable — and funding challenges have forced Blumstein, professor of ecology and evolutionary biology at UCLA and Field Chief Editor of Frontiers in Conservation Science, to innovate in new and surprising ways. In this instalment of Frontier Scientists, Blumstein explains to us why this long-running study of yellow-bellied marmots is so important for science, how funding losses are putting it at risk, and how he’s fighting back.

























