Original Research ARTICLE
Antecedents of residents’ pro-tourism behavioral intention: place image, place attachment, and attitude
- 1City University of Macau, Macau
- 2Huangshan University, China
- 3Liming Vocational University, China
Few prior studies have investigated place image from residents’ perspective, how this and residents’ place attachment influence attitude to tourism, and consequent reactions. Accordingly, this study aims to develop a model for local residents’ pro-tourism behavioral intention, and to discover the relationships between constructs. Analysis was based on a sample of 370 residents in Huangshan City, China. Results indicate that residents’ attitude to tourism positively affects their pro-tourism behavioral intention. Residents’ place image is found to positively relate to place attachment and attitude to tourism, while place attachment is also related to attitude and pro-tourism behavioral intention. In addition, attitude to tourism mediates place image’s and place attachment’s respective relationships with pro-tourism behavioral intention. Lastly, place image indirectly impacts residents’ attitude to tourism and pro-tourism behavioral intention through place attachment. However, the positive relationship between place image and pro-tourism behavioral intention is not supported. Theoretical and practical implications are discussed.
Keywords: Place image, place attachment, Attitude, Residents, pro-tourism behavioral intention
Received: 14 Jun 2019;
Accepted: 02 Oct 2019.
Copyright: © 2019 Shen, Geng and Su. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Mx. Chuan Geng, City University of Macau, Macao, Macau, firstname.lastname@example.org