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ORIGINAL RESEARCH article

Front. Public Health, 06 August 2025

Sec. Substance Use Disorders and Behavioral Addictions

Volume 13 - 2025 | https://doi.org/10.3389/fpubh.2025.1636757

This article is part of the Research TopicVaping Among Young People: Health Impacts, Trends, and Policy Implications for E-Cigarettes and THC UseView all articles

Vaping leads tobacco consumption among university students in Arab countries: a study of behavioral and psychosocial factors associated with smoking

Malik Sallam,
Malik Sallam1,2*Eman Khamis Alnazly,Eman Khamis Alnazly3,4Adil Sajwani,Adil Sajwani5,6Kholoud Al-MahzoumKholoud Al-Mahzoum7Yousef AlkhalafYousef Alkhalaf8Aisha AldaihaniAisha Aldaihani8Abdulrahman AldousariAbdulrahman Aldousari8Mohammad AlhajeriMohammad Alhajeri8Meshari AlmutairiMeshari Almutairi8Shekha AlnajdiShekha Alnajdi8Mohammad AlkhozamMohammad Alkhozam8Abdulaziz Muneer AlsubaieiAbdulaziz Muneer Alsubaiei8Naser EisaNaser Eisa8Sulaiman AltheyabSulaiman Altheyab8Doaa H. Abdelaziz,Doaa H. Abdelaziz9,10Noha O. MansourNoha O. Mansour11Mohammed Sallam,,,Mohammed Sallam6,12,13,14
  • 1Department of Pathology, Microbiology and Forensic Medicine, School of Medicine, The University of Jordan, Amman, Jordan
  • 2Department of Clinical Laboratories and Forensic Medicine, Jordan University Hospital, Amman, Jordan
  • 3Department of Primary Care Nursing, Faculty of Nursing, Al-Ahliyya Amman University, Amman, Jordan
  • 4Hourani Center for Applied Scientific Research, Al-Ahliyya Amman University, Amman, Jordan
  • 5Department of Family Medicine, Mediclinic Parkview Hospital, Mediclinic Middle East, Dubai, United Arab Emirates
  • 6Department of Management, Mediclinic Parkview Hospital, Mediclinic Middle East, Dubai, United Arab Emirates
  • 7Sheikh Jaber Al-Ahmad Al-Sabah Hospital, Ministry of Health, Kuwait City, Kuwait
  • 8School of Medicine, The University of Jordan, Amman, Jordan
  • 9Department of Clinical Pharmacy, Faculty of Pharmacy, Al-Baha University, Al-Baha, Saudi Arabia
  • 10Department of Clinical Pharmacy, the National Hepatology and Tropical Medicine Research Institute, Cairo, Egypt
  • 11Department of Clinical Pharmacy and Pharmacy Practice, Faculty of Pharmacy, Mansoura University, Mansoura, Egypt
  • 12Department of Pharmacy, Mediclinic Parkview Hospital, Mediclinic Middle East, Dubai, United Arab Emirates
  • 13Department of Management, School of Business, International American University, Los Angeles, CA, United States
  • 14College of Medicine, Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU), Dubai, United Arab Emirates

Background: E-cigarettes use “vaping” is a growing public health concern. The Arabic-validated Vaping Attitude and Perceptions Scale (VAPeS) instrument assesses vaping determinants across five constructs: Social Influence, Perceived Harms, Vaping Pleasure, Behavioral Influences, and Economic and Self-Efficacy. We aimed to examine the prevalence of cigarette, e-cigarette, and narghile use among Arab university students and to identify the associations between demographic/VAPeS-related variables and the smoking attitudes among vapers.

Methods: A cross-sectional survey was distributed online among university students across Arab countries during January–April 2025. Prevalence estimates were calculated using one-sample proportions with Wilson Score confidence intervals. The modified VAPeS scale comprising four constructs after confirmatory factor analysis (Social Influence, Perceived Benefits, Behavioral Influence - Risk, and Behavioral Influence - Situational Triggers) was used to assess tobacco use attitudes. The primary outcome was the Endorsement of Tobacco Use Attitude Score (ETUAS). Multivariate analyses using multinomial logistic and linear regressions were conducted to examine factors associated with tobacco use attitudes.

Results: Among 1,338 university students surveyed, the majority were from Kuwait (21.0%), Egypt (18.5%), Kingdom of Saudi Arabia (KSA, 17.8%), Jordan (16.7%), and the United Arab Emirates (UAE, 10.0%). Vaping was the most prevalent form of tobacco use (21.2%), surpassing narghile (12.9%) and cigarette smoking (10.8%). Multivariate analyses revealed that male students were more likely to engage in all three tobacco use forms. Male sex was associated with higher prevalence of vaping (adjusted odds ratio (AOR) = 6.97; p < 0.001), with higher odds among UAE students (AOR = 2.31; p = 0.013), and lower odds among those studying in Egypt, Jordan, and KSA. Among current smokers, the mean ETUAS indicated a moderate level of agreement with attitudinal statements endorsing tobacco use (3.25 ± 0.92). In linear regression among vapers, male sex (B = −0.325; p = 0.003), Social Influence (B = 0.300; p < 0.001), and Behavioral Influence - Situational Trigger (B = 0.205; p = 0.002) were significantly associated with favorable attitudes toward tobacco use.

Conclusion: This multinational study found vaping to be the leading form of tobacco use among Arab university students. Favorable attitudes toward tobacco use were associated with male sex, social influence, and the situational triggers. Interventions should target social normalization, strengthen regulations, and apply tools like VAPeS to understand youth vaping risks.

1 Introduction

Few public health threats have lasted as persistently as tobacco use (1). Once considered a symbol of leisure and prestige (2), tobacco use has been well-recognized as a leading cause of chronic illnesses, premature mortality, and staggering economic burden (3). Specifically, tobacco use is now unquestionably linked to a wide range of debilitating and life-threatening conditions, including but not limited to lung cancer, chronic obstructive pulmonary disease (COPD), coronary artery disease, stroke, reproductive dysfunction, ocular degeneration, and immune dysregulation (410). Despite the reported global declines in smoking prevalence since 1990 according to the Global Burden of Disease Study 2019, tobacco use remains a major global health challenge (11). Tobacco use was estimated to account for 7.69 million deaths and 200 million disability-adjusted life-years in 2019, with rising absolute numbers of smokers due to population growth (11).

Tobacco use can be defined as the consumption of products derived from the tobacco plant, including combustible forms such as cigarettes, cigars, and waterpipes (narghile), as well as non-combustible alternatives like chewing tobacco, snuff, and, more recently, electronic nicotine delivery systems (e.g., e-cigarettes and vaping devices) (1214). These products vary in mode of nicotine delivery and cultural adoption and use, but all would result in exposure to harmful substances, including nicotine, carcinogens, and toxicants that contribute to a wide spectrum of chronic diseases (13, 15, 16).

Despite decades of concerted efforts by the global medical and public health communities to restrain tobacco consumption, it remains a persistent and complex challenge (17, 18). Effective interventions to reduce tobacco use include public anti-smoking campaigns, smoking bans, graphic health warnings on packaging, and increased taxation on tobacco products (19). However, tobacco use with its related giant industry remained highly adaptable, deeply embedded in cultural practices, and resistant to uniform policy interventions (17, 20, 21).

This tobacco epidemic is particularly pronounced in the Arab world, with several countries ranking among those with the highest tobacco use rates globally. Specifically, the Middle East and North Africa (MENA) region have witnessed the largest relative increase in the number of smokers since 1990—a staggering 104.1% rise among both males and females as shown by (11). According to the World Health Organization (WHO) 2025 projections for age-standardized estimates of current tobacco use, several Arab countries are expected to maintain alarmingly high tobacco use prevalence rates (22). Jordan leads the region with an estimated 36.3% of the population currently using tobacco, followed by Lebanon (34.1%) and Egypt (25.8%) (22). The governmental and religious institutions across the Arab region have issued formal regulations and religious decrees discouraging tobacco use (23). Nevertheless, the widespread availability and social normalization of smoking—especially through culturally ingrained practices such as narghile use—continue to sustain high levels of tobacco consumption in Arab countries (2427).

Alarmingly, tobacco use remains prevalent among Arab youth, including those in higher education settings where health literacy is presumed to be higher (26, 2831). This persistence reflects a complex interplay of cultural norms, social identity, and academic stress (32, 33). Within this context, the use of electronic cigarettes (e-cigarettes; vaping) have emerged as a paradoxical product (34, 35). Though originally designed as a harm-reduction tool to support smoking cessation (36, 37), e-cigarettes have evolved into lifestyle commodities characterized by attractive designs, appealing flavors, and aggressive digital marketing (21, 3841). Nowadays, vaping is increasingly adopted not as a cessation aid but as a fashionable, socially accepted practice, thereby complicating public health strategies aimed at reducing nicotine dependence (4245). Importantly, emerging evidence further complicates the perceived safety of vaping, as it has been shown to be associated with asthma, bronchitis, emphysema, COPD, various cardiovascular conditions, periodontal disease, and suicidal behavior particularly among adolescents (4650).

Similar to conventional tobacco use, the adoption of vaping among young adults is not shaped solely by neurobiological addiction pathways but by psychosocial perceptions—how it is viewed and socially endorsed (5153). Among Arab university students, including those in health-related programs, vaping has been perceived as a cleaner, less harmful alternative to cigarette smoking and, in some cases, as a tool to help in smoking cessation (5459). This favorable perception of vaping persists despite growing scientific evidence associating e-cigarette use with endothelial dysfunction, pulmonary inflammation, and cardiovascular risk (6064). The primary public health concern surrounding vaping stems from uncertainties regarding its long-term health effects (6567). Unlike conventional tobacco products such as cigarettes with well-established health risks that are widely publicized—vaping occupies a regulatory and perceptual gray zone (68). This ambiguity increases vaping’s appeal among youth, who often perceive it as a more discreet and socially acceptable alternative to traditional cigarette smoking (43, 69).

To address the determinants of vaping, a behavioral science perspective is important—particularly through the framework of the Theory of Planned Behavior (TPB), which emphasizes that health-related behaviors are shaped by individual attitudes, perceived social norms, and perceived behavioral control (70, 71). While TPB has been extensively applied across public health domains, its targeted application to vaping behavior is still explored to offer a novel and valuable framework for understanding the psychosocial drivers of e-cigarette use (7274). The recent development of the Vaping Attitudes and Perceptions Scale (VAPeS), tailored for university student populations, provides a robust operationalization of the TPB (75). The VAPeS instrument translates the core TPB constructs into five distinct and measurable dimensions: Social Influence, Harm Perception, Perceived Vaping Pleasure, Behavioral Influence, and Economic Factors and Self-Efficacy (75). These dimensions offer comprehensive insights of vaping determinants among youth and hold particular utility for public health initiatives targeting the growing prevalence of e-cigarette use in Arab countries.

Thus, the current study aimed to employ the VAPeS instrument across multiple Arab countries to investigate vaping-related behaviors and perceptions among university students. Specifically, the study objectives were: (1) to estimate the prevalence of cigarette smoking, vaping, and narghile use among university students in Arab countries; (2) to assess students’ attitudes toward tobacco use as a primary outcome; and (3) to examine how demographic characteristics and VAPeS constructs contribute to shaping tobacco use attitudes among the students who use vaping products.

2 Methods

2.1 Study design

This cross-sectional study aimed to assess the prevalence of tobacco use among university students in Arab countries and the determinants of attitude to tobacco use via the validated VAPeS scale (75). Data were collected via an electronically self-administered questionnaire to facilitate broad and rapid distribution across geographically diverse settings (76). A convenience sampling approach was employed to enhance participation within the target population, acknowledging the exploratory nature of the study and the logistical challenges of establishing a unified sampling frame across countries (77). In addition, a snowball sampling technique was employed as a supplementary outreach method, whereby participants were encouraged to share the survey within their university and social networks. This dual-sampling approach was applied uniformly across all participating countries to maximize reach and participation given the absence of a unified sampling frame.

Eligible participants were individuals aged 18 years or older, currently enrolled in a university within an Arab country, and possessing sufficient proficiency in Arabic to complete the survey instrument. Participation was entirely voluntary, with strict assurances of anonymity and confidentiality. Respondents who did not provide informed consent or submitted incomplete survey responses were excluded from the final analysis. The study protocol received ethical approval from the Institutional Review Board (IRB) at the Deanship of Scientific Research at Al-Ahliyya Amman University.

2.2 Survey distribution

To enhance outreach, a convenience sampling strategy was employed as the primary recruitment method, supplemented by snowball sampling, whereby initial participants were encouraged to disseminate the survey link within their personal university students’ networks (78). Data were collected over a 101-day period (January 6 to April 17, 2025) using an online, self-administered questionnaire hosted on SurveyMonkey (SurveyMonkey Inc., San Mateo, California, USA). The survey was available in Arabic and distributed without incentives for participation.

Recruitment was facilitated via the widely used social media platforms in Arab countries including Twitter (X), LinkedIn, WhatsApp, Facebook Messenger, and Telegram. Ten co-authors, Kuwaiti medical students studying in Jordan, and other coauthors based in universities and health institutions across Jordan, Egypt, Kingdom of Saudi Arabia (KSA), and the United Arab Emirates (UAE), played a key role in expanding the survey’s geographic reach.

Quality control (QC) measures were implemented to ensure data integrity. These QC measures included restriction of the survey to one response per IP address and inclusion of items designed to detect internally contradictory answers. Upon accessing the survey, all participants were required to read a standardized information sheet and provide electronic informed consent with “Yes” answer being mandatory for inclusion. The questionnaire assessed demographic characteristics, patterns and frequency of tobacco use, attitudes toward tobacco use, and its psychosocial determinants measured via the validated VAPeS instrument (75). The full questionnaire is available in Supplementary material.

2.3 Sample size calculation

To ensure the reliability of country-level prevalence estimates of tobacco use in the absence of data a priori, a minimum sample size of 97 participants per country was required. This threshold was determined using the Epitools—sample size calculations, which is an online tool for estimating a single proportion under pre-specified conditions (79). Assuming an unknown prevalence, a conservative estimate of 50% was applied with a precision of ±5% and a 95% confidence level (79, 80).

2.4 Collection of demographic characteristics and Tobacco use history

Participants were required to provided self-reported demographic information, including age (scale variable later categorized into three categories: 18–20 years vs. 21–24 years vs. >24 years), sex (male vs. female), nationality (Arab country of origin), current country of university location, type of university (public vs. private), academic faculty (categorized as health vs. scientific vs. humanities), self-reported monthly household income (low vs. moderate vs. high), and monthly personal allowance (low vs. moderate vs. high).

Tobacco use history was assessed through a series of items capturing lifetime and current usage of various tobacco products. Participants were asked whether they had ever used any tobacco product (yes/no) and to report their current tobacco use status (non-user, ex-user, or current user). Specific questions addressed current cigarette smoking, e-cigarette (vaping) use, and narghile (waterpipe) use, including binary responses (yes/no) and the use frequency. Cigarette smoking frequency was categorized into four groups: 1–5 cigarettes per day, 6–10 per day, 11–20 per day, and more than 20 per day. Vaping frequency was classified as: once weekly or less, multiple times per week but not daily, daily with fewer than 10 sessions, and daily with 10 or more sessions. Narghile (waterpipe) use was categorized as: once weekly or less, multiple times per week but not daily, and daily use.

To ensure data quality, internal QC checks were embedded within the survey to identify contradictory or careless responses. Examples of such inconsistencies included: reporting never using tobacco while indicating current cigarette, vape, or narghile use; identifying as a non-smoker while specifying a daily cigarette consumption rate; or stating current use of a tobacco product while denying any frequency of use. Cases with inconsistencies in self-reported tobacco behavior were flagged for exclusion from the final analysis.

2.5 Survey instrument

The primary outcome, Endorsement of Tobacco Use Attitude Score (ETUAS), was evaluated using a 4-item scale administered exclusively to participants who indicated current tobacco product(s) use. These items were selected based on the WHO Global Adult Tobacco Survey (81). Each item was rated on a 5-point Likert scale (1 = strongly disagree to 5 = strongly agree). The items were: (1) I enjoy the experience of smoking and have no plans to stop; (2) I feel smoking is a necessary part of my daily routine; (3) I feel it would be difficult for me to quit smoking; and (4) I plan to continue smoking even though I know of its health risks. The ETUAS was calculated as the mean score of these four items, with higher scores indicating favorable attitude and endorsement of tobacco use. The ETUAS demonstrated fairly high internal consistency as demonstrated by a Cronbach’s α value of 0.783 (82).

To assess secondary psycho-social and economic constructs that could influence tobacco use attitudes, the previously Arabic-validated VAPeS scale was administered to participants who reported current vape use (75). The scale comprises five conceptual constructs: (1) Social Influence; (2) Harm Perception; (3) Vaping Pleasure; (4) Behavioral Influences; and (5) Economic and Self-Efficacy Factors (75). Each item was rated on a 5-point Likert scale ranging from 1 (strongly disagree) to 5 (strongly agree). Construct-specific scores were calculated by summing item responses within each construct and dividing by the number of items, yielding mean construct scores where higher values indicated stronger agreement or disagreement depending on the application of reverse coding of the items that conveyed anti-vaping attitude.

Exploratory factor analysis (EFA) of 21 items was conducted using IBM SPSS Statistics for Windows, Version 26.0. Armonk, NY: IBM Corp, with oblimin rotation, yielding five components explaining 62.4% of the variance. Five anti-vaping items were reverse-coded to ensure consistent directionality. One item was removed for low loading. Confirmatory factor analysis (CFA) using maximum likelihood in JASP software (Version 0.19.0) (83), confirmed a four-factor scale herein termed modified VAPeS scale (m-VAPeS) comprising: “Social Influence,” “Perceived Benefits,” “Behavioral Influence - Risk,” and “Behavioral Influence - Situational Triggers.” Items with loadings <0.50 and sub-scales with Cronbach’s α < 0.70 were excluded, including “Self-Efficacy.” Model fit was acceptable (Comparative Fit Index (CFI) = 0.938, Root mean square error of approximation (RMSEA) = 0.074, Standardized root mean square residual (SRMR) = 0.054), and internal consistency was strong (α = 0.771–0.799) with a total internal consistency of the m-VAPeS of 0.763 (Supplementary material).

The Social Influence construct included four items that measure peer pressure, perceived social acceptance, and media portrayal of vaping. The items were: (1) I feel pressured to smoke by my peers; (2) My role models in life consume tobacco in any form; (3) The portrayal of vaping in movies and series influences how I perceive it; and (4) I believe that vaping helps with social acceptance. The Social Influence construct showed fairly high internal consistency as demonstrated by a Cronbach’s α value of 0.787 (82).

The Perceived Benefits construct consisted of three items: (1) I believe that vaping is less harmful compared to cigarettes; (2) I believe that vaping is less harmful compared to narghile; and (3) Vaping can help smokers quit or reduce smoking. The Perceived Benefits construct showed fairly high internal consistency as demonstrated by a Cronbach’s α value of 0.776 (82).

The Behavioral Influence - Risk construct comprised two items: (1) I believe that vaping is associated with health risks; and (2) I believe that vaping can lead to nicotine addiction; with a Cronbach’s α value of 0.799. Finally, the Behavioral Influence - Situational Triggers construct comprised three items: (1) Academic stress affects my vaping habits; (2) I believe that vaping helps in stress reduction; and (3) I can easily obtain e-cigarettes with Cronbach’s α value of 0.771.

2.6 Statistical and data analysis

The statistical analysis was conducted using IBM SPSS Statistics for Windows, Version 26.0. Armonk, NY: IBM Corp. Descriptive statistics were used to summarize the study variables, including measures of central tendency (mean) and dispersion (standard deviation, SD). The prevalence of current cigarette smoking, vaping (e-cigarette use), and narghile (waterpipe) use was estimated using one-sample proportion tests with 95% confidence intervals (CIs) calculated via the Wilson Score method, which provides accurate estimates (84). All proportions were based on the total number of valid respondents (N = 1,338).

Univariate analyses were performed using the chi-squared (χ2) test for associations between categorical variables. For associations between categorical variables and continuous (scale) variables—specifically the VAPeS sub-scale scores and the ETUAS—non-parametric tests were employed, including the Mann–Whitney U (M-W) test and Kruskal–Wallis H (K-W) test, due to non-normality of the continuous variables as confirmed by the Kolmogorov–Smirnov test for normality (p < 0.001 for all scale variables).

Multivariate analyses were conducted for variables with a p value <0.100 in univariate analysis to reduce the risk of multivariate model overfitting (85). Multinomial logistic regression was used to assess adjusted odds ratios (AORs) and 95% CIs for categorical outcomes, while linear regression was used for continuous outcome variables. Multicollinearity was assessed using the Variance Inflation Factor (VIF) with cut-off set at VIF > 3 (86). A p value <0.050 was considered statistically significant.

For analytic purposes, nationalities were classified into six groups: Egypt, Jordan, KSA, Kuwait, UAE, and an “Other” category. The latter comprised respondents from multiple countries (e.g., Syria, Iraq, Palestine, Lebanon, Sudan, Tunisia, Libya, Yemen, Bahrain, and Morocco) that individually did not reach the sample size threshold for separate analysis. This grouping was retained to preserve the regional breadth of the study while acknowledging its analytical heterogeneity.

EFA was conducted using IBM SPSS Statistics for Windows, Version 26.0. Armonk, NY: IBM Corp with principal component analysis (PCA) extraction and oblimin rotation. Sampling adequacy was assessed via the Kaiser-Meyer-Olkin (KMO) measure and Bartlett’s Test of Sphericity. Items with low loadings or conceptual misfit were excluded. CFA was performed in JASP software (Version 0.19.0) using maximum likelihood (ML) estimation Jasp (83). Model fit was evaluated using standard indices: χ2 test, Comparative Fit Index (CFI), Tucker-Lewis Index (TLI), RMSEA with 90% CI and p value, and SRMR. Constructs with Cronbach’s α < 0.70 or item loadings < 0.50 were excluded to ensure internal consistency and convergent validity.

3 Results

3.1 Description of the study sample and QC measures

Of the 1973 students who accessed the survey, 36 (1.8%) did not provide informed consent and were excluded. An additional 315 participants (16.0%) did not complete the questionnaire and were excluded from the final analysis, yielding a final sample of 1,622 respondents. The QC check was conducted to assess the internal consistency of responses related to tobacco use. Several discrepancies were identified as follows. Seven participants reported never using any tobacco products but simultaneously identified as current smokers. Conversely, 30 participants reported prior tobacco use yet claimed to have never smoked.

Inconsistencies also emerged between smoking status and product-specific use: three participants indicated they were not current smokers yet reported current cigarette use; 25 identified as ex-smokers but reported current vaping use; and three participants who stated they had never smoked indicated current vaping behavior. Similarly, 26 participants who described themselves as ex-smokers reported current narghile use, and five participants who reported never smoking identified as current narghile users. Additional inconsistencies were found in the reported frequency of use. Eighteen participants identified as non-smokers while providing a positive count for cigarettes smoked daily. Conversely, 31 participants self-identified as current smokers but reported “I do not smoke cigarettes currently” when asked about frequency of use. Among vape users, three participants denied current use yet reported using vape multiple times per day; 11 participants denied ever using vape but reported current use; and three current vape users stated that they had never vaped in the frequency item. Nineteen participants denied current narghile use while indicating narghile use frequency, and one participant reported current narghile use while selecting “I do not use narghile” in the frequency question. Additionally, 99 self-identified ex-smokers proceeded to answer attitude questions specific to current smoking, suggesting potential misinterpretation of survey logic or misclassification. Following QC check, the final sample comprised 1,338 participants as shown in Table 1.

Table 1
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Table 1. General features of the study sample (N = 1,338).

Most participating student were aged 21–24 years (49.7%), with females comprising a slight majority (57.7%). Five nationalities met the minimum sample size threshold required for country-level analysis: Kuwait (n = 281, 21.0%), Egypt (n = 248, 18.5%), KSA (n = 238, 17.8%), Jordan (n = 224, 16.7%), and the UAE (n = 134, 10.0%). The majority were enrolled in universities located in Jordan (27.0%), Egypt (18.4%), or KSA (18.3%), with 75.6% attending public universities. Most participants were enrolled in health-related faculties (71.0%). Regarding socio-economic indicators, 74.7% reported moderate monthly family income, and 70.9% reported moderate monthly personal allowance (Table 1).

3.2 Prevalence and factors associated with tobacco use in the study sample

Among the 1,338 university students included in final analysis, vaping was the most commonly reported form of tobacco use, with a prevalence of 21.2% (95% CI: 19.1–23.5%), followed by narghile use at 12.9% (95% CI: 11.2–14.8%) and cigarette smoking at 10.8% (95% CI: 9.3–12.6%), as estimated using Wilson Score CIs. A total of 45 participants (3.4%) reported using all three forms of tobacco—cigarettes, vaping, and narghile—concurrently. Dual use was also common: 86 participants (6.4%) reported using both cigarettes and vaping, 86 (6.4%) reported using both vaping and narghile, and 14 (1.0%) reported using both cigarettes and narghile.

Among university students in five Arab countries, vaping emerged as the most prevalent form of tobacco use in the UAE (39.6%), followed by Kuwait (24.2%) and Jordan (20.5%). Cigarette smoking was the highest in Kuwait (16.7%) and Jordan (11.2%), whereas narghile use was most commonly reported in the UAE (25.4%) and Jordan (20.1%). In contrast, Egypt and KSA reported consistently lower prevalence across all three tobacco products (Figure 1).

Figure 1
Three maps depict the prevalence of cigarette smoking, vaping, and narghile use in Jordan, Egypt, Kuwait, UAE, and Saudi Arabia. Each map highlights percentages and sample sizes (n). A color scale from green to red indicates increasing prevalence from 0% to 50%. Cigarette smoking: Kuwait highest at 16.7%, Egypt lowest at 6.0%. Vaping: UAE highest at 39.6%, Egypt lowest at 7.3%. Narghile use: UAE highest at 25.4%, Kuwait lowest at 3.2%.

Figure 1. Prevalence of cigarette smoking, vaping, and narghile use among university students in five Arab countries. The number of participants (n) and the corresponding prevalence percentage are indicated within each country, based on the subset of respondents who reported tobacco use. Color gradients reflect prevalence levels, with red indicating higher rates and green indicating lower rates. KSA: the Kingdom of Saudi Arabia; UAE: the United Arab Emirates. The map was generated in Microsoft Excel, powered by Bing, © GeoNames, Microsoft, OpenStreetMap, TomTom, Wikipedia. We are neutral with regard to jurisdictional claims in this map. The symbols were generated in Microsoft PowerPoint.

Among current cigarette smokers (n = 145), 32.4% reported smoking 11–20 cigarettes per day, while 20.7% smoked more than 20 cigarettes daily. Lower frequency use was reported by 26.2% (1–5 cigarettes) and 20.7% (6–10 cigarettes). Among vapers (n = 284), 71.1% reported high-frequency use (≥10 times daily), while 16.9% vaped fewer than 10 times per day, and 12.0% used less than daily. Narghile users (n = 172) predominantly reported infrequent use, with 65.1% smoking once per week or less, 23.8% several times per week, and 11.0% daily (Figure 2).

Figure 2
Three pie charts compare the prevalence of cigarette smoking, vaping, and narghile use. A: Cigarette smoking; 89.2% do not smoke, 10.8% are smokers, with various smoking frequencies detailed. B: Vaping; 78.8% do not vape, 21.2% vape, with use frequency specified. C: Narghile use; 87.1% do not use it, 12.9% use it, with frequency indicated.

Figure 2. Prevalence and frequency of tobacco use among participating university students (N = 1,338). (A) Shows the prevalence and daily frequency of cigarette smoking; (B) shows vaping prevalence and frequency; and (C) shows narghile (waterpipe) use prevalence and frequency.

Significant associations were observed between demographic variables and tobacco use behaviors among the participating university students in univariate analysis. Cigarette smoking, vaping, and narghile use were all significantly more prevalent among older age groups (p < 0.001). Males were significantly more likely to engage in all forms of tobacco use compared to females (cigarette smoking: 22.3% vs. 2.5%; vaping: 36.9% vs. 9.7%; narghile use: 21.2% vs. 6.7%; all p < 0.001).

Nationality emerged as a significant factor associated with tobacco use patterns (p < 0.001 for all comparisons in univariate analysis). Students from the UAE nationality group reported the highest prevalence of vaping (39.6%), followed by Kuwait (24.2%) and Jordan (20.5%). In contrast, Egypt and KSA reported the lowest vaping rates (7.3 and 8.8%, respectively). Similarly, narghile use was most prevalent among students from the UAE (25.4%) and Jordan (20.1%), whereas Kuwait and KSA reported the lowest rates (3.2 and 3.8%, respectively). Cigarette smoking followed a different trend, with the highest rates observed among students from Kuwait (16.7%) and Jordan (11.2%), and the lowest in Egypt (6.0%).

Private university students reported significantly higher rates of vaping (32.4% vs. 17.6%) and narghile use (22.6% vs. 9.7%) than public university students (both p < 0.001). Similarly, students from scientific and humanities faculties showed higher rates of cigarette smoking compared to health students (17.2 and 21.9% vs. 7.5%, p < 0.001), though differences in vaping and narghile use by faculty were not statistically significant. Monthly allowance and income were associated with vaping but not consistently with cigarette or narghile use. Vaping was most common among those reporting a high monthly allowance (27.7%, p = 0.034) and high family income (28.1%, p = 0.012, Table 2).

Table 2
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Table 2. Univariate associations between demographic characteristics and current use of cigarettes, vaping, and narghile among participating university students in Arab countries.

Multinomial logistic regression was employed to identify demographic factors associated with tobacco use behaviors, including cigarette smoking, vaping, and narghile use. For cigarette smoking, the model explained 28.8% of the variance. Male students had markedly higher odds of cigarette smoking compared to females (AOR = 12.80, 95% CI: 7.52–21.80, p < 0.001), while younger age groups were significantly less likely to smoke than those aged >24 years (18–20 years: AOR = 0.36, 95% CI: 0.20–0.64, p = 0.001; 21–24 years: AOR = 0.50, 95% CI: 0.31–0.81, p = 0.005). Enrollment in health faculties was associated with reduced odds of smoking compared to humanities (AOR = 0.50, 95% CI: 0.27–0.91, p = 0.024).

For vaping behavior (Nagelkerke R2 = 0.349), male sex remained a significant associated factor (AOR = 6.97, 95% CI: 4.95–9.82, p < 0.001). Students studying in Egypt (AOR = 0.13, 95% CI: 0.04–0.41, p = 0.001), Jordan (AOR = 0.34, 95% CI: 0.17–0.67, p = 0.002), and KSA (AOR = 0.18, 95% CI: 0.03–0.96, p = 0.045) had lower odds of vaping compared to those in the “Other” countries category, while students in the UAE exhibited significantly higher odds (AOR = 2.31, 95% CI: 1.19–4.50, p = 0.013).

The narghile use multivariate model accounted for 31.4% of the variance. Male students had increased odds of narghile use (AOR = 3.95, 95% CI: 2.69–5.80, p < 0.001). Jordanian nationality was associated with higher odds of use (AOR = 2.30, 95% CI: 1.01–5.24, p = 0.048), whereas students from Kuwait (AOR = 0.17, 95% CI: 0.07–0.44, p < 0.001), as well as those studying in Egypt (AOR = 0.21, 95% CI: 0.06–0.75, p = 0.016) and Jordan (AOR = 0.28, 95% CI: 0.12–0.69, p = 0.005), had significantly lower odds of narghile use relative to their respective reference groups (Table 3).

Table 3
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Table 3. Multinomial logistic regression analysis of demographic variables associated with current cigarette smoking, vaping, and narghile use among university students in Arab countries.

3.3 Endorsement of Tobacco use attitude among the participating smokers

Among current smokers (n = 373), attitudes toward tobacco use were measured on a 5-point Likert scale, with higher scores indicating stronger agreement with pro-smoking beliefs. In the overall sample of smokers, the attitude was neutral leaning toward being favorable as indicated by the average ETUAS score of 3.25 ± 0.92. Male students reported significantly higher attitude scores than females (3.33 ± 0.92 vs. 3.01 ± 0.88, p = 0.001). Significant differences were also observed by nationality and university location, with the highest scores reported among students from the UAE and other nationalities (3.56 ± 0.81 and 3.49 ± 0.74, respectively, p < 0.001), and the lowest among those from Egypt (2.68 ± 0.91). University location followed a similar pattern, with Egyptian university affiliation reporting the lowest scores (2.45 ± 0.94, p < 0.001). No significant differences were observed across age, university type, faculty, or income levels, though students with higher allowances tended to report more favorable attitudes (p = 0.063) (see Table 4).

Table 4
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Table 4. Endorsement of tobacco use among the currently smoking student participants (n = 373) stratified per demographic variables.

In the multinomial logistic regression model for the factors associated with endorsement of tobacco use attitude (ETUAS, Nagelkerke R2 = 0.254), being male was significantly associated with a favorable attitude toward tobacco use compared to an unfavorable one (AOR: 4.29, 95% CI: 1.89–9.71, p < 0.001). Students studying in Egypt (AOR: 0.013, 95% CI: 0.001–0.237, p = 0.003), Jordan (AOR: 0.034, 95% CI: 0.004–0.331, p = 0.004), or Kuwait (AOR: 0.070, 95% CI: 0.007–0.731, p = 0.026) had significantly lower odds of neutral attitudes compared to unfavorable, relative to students in “Other” Arab countries category. Additionally, a low monthly allowance was significantly associated with lower odds of neutral versus unfavorable attitudes (AOR: 0.245, 95% CI: 0.068–0.891, p = 0.033, Table 5).

Table 5
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Table 5. Multinomial logistic regression analysis of factors associated with attitude toward tobacco use (endorsement of tobacco use attitude score (ETUAS) categories: neutral and favorable vs. unfavorable) among university students.

3.4 Psychological determinants of vaping

Table 6 presents the mean scores for the four m-VAPeS constructs across key demographic and ETUAS subgroups. Social Influence scores differed significantly by nationality (p < 0.001), university location (p < 0.001), and monthly allowance (p = 0.010). Students from the UAE and those with lower allowances reported the highest scores. ETUAS categories also showed significant differences (p < 0.001), with favorable attitudinal groups scoring highest. Perceived Benefits varied by nationality (p = 0.008) and university location (p = 0.008), with UAE-based and “Other nationality” students reporting higher scores. A significant difference was also observed by ETUAS category (p = 0.028). Behavioral Influence - Risk was significantly associated with sex (p = 0.026), nationality (p < 0.001), university location (p < 0.001), and monthly allowance (p = 0.013). Females and participants with low allowances had higher scores, and students from KSA reported the highest levels. Behavioral Influence - Situational Triggers scores varied significantly by age (p = 0.046), sex (p = 0.024), nationality (p = 0.045), university location (p = 0.002), and ETUAS category (p = 0.006). Older students, males, and those with favorable tobacco attitudes exhibited higher scores.

Table 6
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Table 6. Mean scores for the four modified VAPeS constructs—Social Influence (SI), Perceived Benefits (BP), Behavioral Influence - Risk (BI-R), and Behavioral Influence—Situational Triggers (BI-ST)—stratified by demographic characteristics and Endorsement of Tobacco Use Attitude Score (ETUAS) categories among students who indicated tobacco use (n = 373).

3.5 Attitude to tobacco use among vaping users

Among current vaping users (n = 284), ETUAS scores varied significantly by sex, nationality, and university location. Male students were more likely to express favorable attitudes compared to females (42.1% vs. 21.7%, p = 0.002). Favorable attitudes were most prevalent among students from the UAE (50.9%) and other nationalities (48.3%), whereas students from Egypt demonstrated the highest percentage of unfavorable attitudes (41.4%, p < 0.001). Similarly, university location was significantly associated with ETUAS: students studying in Egypt exhibited the highest percentage of unfavorable attitudes (50.0%), while those studying in the UAE and “Other” locations showed higher rates of favorable attitudes (43.0 and 52.6%, respectively, p < 0.001). No statistically significant differences were observed by age, university type, faculty, family income, or monthly allowance (Table 7).

Table 7
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Table 7. Association of endorsement of tobacco use score (ETUAS) categories with sociodemographic characteristics among current vaping users.

In the linear regression model for the associated factors with endorsement of tobacco use among current vaping users, the overall model was statistically significant (F(7, 276) = 10.87; p < 0.001), accounting for 21.6% of the variance in attitude scores (R2 = 0.216; adjusted R2 = 0.196). Male sex was significantly associated with a more favorable attitude (B = −0.325; 95% CI: −0.538 to −0.112; p = 0.003). Higher Social Influence (B = 0.300; 95% CI: 0.191 to 0.410; p < 0.001) and greater Behavioral Influence - Situational Triggers (B = 0.205; 95% CI: 0.078 to 0.332; p = 0.002) were also significant positive associated factors. Monthly financial allowance also emerged as an associated factor (B = 0.199; 95% CI: 0.036 to 0.363; p = 0.017), indicating a potential socio-economic component in shaping attitude to tobacco use (Table 8).

Table 8
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Table 8. Multivariable linear regression analysis examining associated factors with endorsement of tobacco use among current vaping users (n = 284).

4 Discussion

This study represents one of the more geographically inclusive efforts to examine tobacco use attitudes among university students in the Arab region. By adopting a multi-country approach—including participants from Egypt, Jordan, Kuwait, KSA, the UAE, among Arab countries—we aimed to reflect the MENA region’s sociocultural and institutional diversity. This broader scope contributes to the contextual relevance and potential generalizability of the findings, particularly in light of the varying regulatory and cultural backgrounds that influence tobacco-related behaviors (87, 88). In this study, methodological rigor was upheld through QC measures such as limiting responses to one per IP address and incorporating internal consistency checks to identify and exclude contradictory responses which added further rigor by avoiding a common caveat of survey studies as noted by (89). While no single study can capture all dimensions of a complex public health issue, our approach was designed to balance scalability with data reliability to address the limitations in tobacco survey-based research in the MENA previously outlined by (90). In doing so, we aimed to contribute reliable evidence to the scientific discourse on youth tobacco use and to support contextually informed public health strategies in the MENA region and beyond.

In the current study, the observed prevalence of vaping among university students was 21.2%. This result is notably higher than the global average of 10.2% for current vaping use among school and college students, as reported in a recent meta-analysis encompassing 146 studies across 53 countries (91). Regionally, our estimate of vaping prevalence surpasses the 18.1% prevalence reported among 1,002 Palestinian university students (92), and aligns with findings from the UAE, where a study identified a 23% prevalence of e-cigarette use among university students during the year 2021 (28). The high prevalence of vaping in our sample, particularly among students from the UAE and Kuwait, underlines a concerning trend in the Arab region (93).

The rise of vaping among university students in this study—overtaking both cigarette and narghile use—might reflect a confluence of sociocultural, economic, and psychological determinants that merit deep consideration. The rise of vaping in youth populations might be underpinned by a fundamental shift in risk perception (94, 95). Multiple studies have documented that vaping is widely viewed as a safer alternative to combustible tobacco products in various geographic and cultural settings (95). For example, (96) found that among youth aged 13–20 years across 30 U.S. cities, past-month nicotine vaping was associated with lower perceived risks of e-cigarette use. Similarly, data from the 2016–2017 Canadian Student Tobacco, Alcohol, and Drugs Survey showed that students perceiving high risk from both cigarettes and e-cigarettes were more likely to vape than to smoke only cigarettes (97). In Thailand, a university-based study also revealed that students with lower risk perceptions were significantly more likely to use e-cigarettes (98). This low-risk perception comes despite accumulating evidence linking vaping to cardiovascular disease and long-term pulmonary injury (62, 99, 100).

The demographic variations in tobacco use behaviors observed in this study among Arab university students likely stem from an interplay of social, cultural, and regulatory factors. In this study, male students exhibited approximately thirteenfold higher odds of cigarette smoking, sevenfold higher odds of vaping, and fourfold higher odds of narghile use compared to females. This pattern aligns with longstanding gender norms in many societies where male tobacco use is socially tolerated or even valued as an attribute of masculinity (101104). This disparity may also reflect greater exposure to peer influence, masculine identity signaling, and relative immunity from familial or institutional sanctions (105, 106). Conversely, female students may experience stronger sociocultural deterrents against visible tobacco use (107). However, the reported 9.7% prevalence of current vaping among female students who participated in this study warrants particular attention. Emerging evidence suggests that vaping products may disproportionately appeal to females due to enhanced flavor perception, higher reward sensitivity, and the discreet nature of use as delineated by several studies (108110). These factors, coupled with targeted marketing and perceived lower harm, may be eroding historical gender gaps in tobacco use, which highlights the need for gender-responsive prevention strategies as suggested by (111).

Additionally, the inverse association between younger age and cigarette use, and the possible protective role of enrollment in health faculties, support hypotheses that growing awareness of health risks—particularly among educated youth—may be limiting traditional smoking behaviors (112). However, the same deterrents appear less effective for vaping, suggesting that e-cigarettes might be perceived as safer or more socially acceptable alternative for tobacco consumption (113, 114). This was evident in this study, especially in countries like the UAE where odds of vaping use were found to be higher in this study. This can point to an area where policy and regulatory action can help aggressive marketing may allow vaping to flourish under the guise of harm reduction (115, 116).

Among current tobacco users in this study, the attitudes toward tobacco use leaned moderately favorable (ETUAS mean = 3.25). The finding that male university students exhibited significantly more favorable attitudes toward tobacco use than their female counterparts echoes a long-standing reality in many other settings globally, where masculinity remains entangled with risk-taking, independence, and resistance to regulation—tobacco being a symbol of all three (103). In contrast, female tobacco use is often stigmatized explaining their less favorable attitude towards tobacco use in this study (107). Moreover, variability in attitude toward tobacco use based on university location could reflect differing levels of national policies targeting tobacco use control (25, 90). Furthermore, the association between low personal allowance and less neutral attitudes to tobacco use hints at an economic threshold beneath which students may see tobacco either as an unaffordable luxury or a redundant expenditure leading to more definitive rejection rather than passive ambivalence. In this light, economic constraints, paradoxically, may serve a protective function in modulating tobacco use behaviors in the absence of regulatory frameworks (117).

In this study, the use of VAPeS constructs helped to dissect the psychosocial perspectives that underpins attitude toward vaping in the Arab university context. Our findings offer a revealing window into the attitudinal architecture of vaping among Arab university students, particularly through the lens of male sex, monthly allowance, social influence, and situational triggers—each emerging as significant factors associated with favorable attitudes toward tobacco use. The strong positive association between male sex and pro-vaping attitudes may be rooted not merely in cultural permissiveness but also in broader gender norms prevalent across Arab societies, as stated earlier in the discussion. This echoes literature noting higher prevalence and endorsement of tobacco among men in the Middle East (26, 33, 118121).

Equally salient was the role of social influence, which points to the relational nature of vaping uptake. In environments where peer dynamics and digital ecosystems amplify behavior modeling—through platforms like Instagram, TikTok, and YouTube—perceptions of social acceptance are often internalized more rapidly than clinical risk (122124). This social contagion effect is particularly virulent among young adults navigating identity, belonging, and visibility in collectivist cultures (125, 126). Moreover, the emergence of “Behavioral Influence - Situational Triggers” as a significant factor associated with favorable attitudes toward tobacco use highlights the contextual and affective dimensions of vaping behavior. This modified VAPeS construct captured academic stress, stress relief, and ease of access to e-cigarettes and it suggests that vaping can be embedded in coping mechanisms and environmental availability. In high-stress academic settings, students may turn to vaping as a form of immediate psychological relief, with nicotine use becoming functionally intertwined with stress management routines (127129). The accessibility of e-cigarettes further lowers the threshold for such behavior, reinforcing use through convenience and habituation (130). Additionally, the independent association between higher monthly allowance and favorable attitudes toward tobacco use may reflect greater purchasing power and autonomy, facilitating exposure to and experimentation with vaping and tobacco products (131). This economic factor could also correlate with increased exposure to lifestyle marketing, peer networks where vaping is prevalent, or environments where vaping products are more easily accessible. The harm perception inferred through the Perceived Benefits construct was not statistically associated with attitude to tobacco use which could suggest a cognitive dissonance whereby users compartmentalize risk while foregrounding hedonic reward (132). Such findings necessitate a recalibration of intervention strategies—away from purely risk-based messaging toward those that confront the affective, social, and symbolic dimensions of vaping.

Based on our findings, we recommend a multidimensional strategy tailored to the specific behavioral, demographic, and cultural factors influencing tobacco use in Arab university populations. First, the disproportionately high odds of cigarette smoking, vaping, and narghile use among male students highlight the urgent need for gender-targeted interventions as highlighted by (133, 134). Public health campaigns should challenge masculinity norms that equate tobacco use with strength, independence, or modernity, while offering alternative models of male identity rooted in health and well-being. Second, the significantly higher prevalence of vaping compared to other tobacco products—particularly among students in the UAE and those with favorable social influence and situational triggers—calls for regulation of digital marketing (135138). Interventions should focus on countering the glamorization of vaping through peer-led education and media literacy programs (139, 140). Third, the inverse association between enrollment in health-related faculties and smoking suggests that education can be a protective factor. Thus, integrating comprehensive tobacco education into university curricula and enforcing a tobacco-free campus policies may foster more critical attitudes toward tobacco use (141). Fourth, the finding that students with lower allowances had less favorable attitudes suggests that socioeconomic vulnerability may serve as a buffer, possibly due to financial constraints or prioritization of essential expenses. Public health policies could leverage this by introducing taxation or pricing policies that render vaping and tobacco products economically inaccessible to students (142). Fifth, country-specific disparities in tobacco behavior and attitudes highlight the importance of tailoring national policies and campus-level interventions to local cultural and regulatory contexts rather than adopting a one-size-fits-all model. This regional variation in policies was recently reported by (143). Finally, future research should move beyond association-based models to explore potential mediating and moderating pathways particularly those grounded in behavioral theory frameworks such as the TPB or the Health Belief Model (HBM). Such an approach would be helpful to clarify the psychosocial mechanisms driving tobacco and vaping behaviors among youth. Additionally, future research should incorporate more granular assessments of national tobacco control policies and socio-cultural contexts to better contextualize behavioral findings and guide country-specific public health interventions.

Finally, this study, while multinational and methodologically robust, was not without limitations. First, the use of convenience and snowball sampling limits the generalizability of the findings. Participants were self-selected and may not be representative of the wider university student populations within each country, particularly given potential overrepresentation from health faculties and public universities. Notably, 71% of respondents were from health-related faculties and 76% from public universities, which may skew the findings toward the attitudes, knowledge, and behaviors prevalent in those sub-groups. In light of the sampling strategy employed, statistical inferences including CIs and p values should be interpreted descriptively, and not as representative of national or regional prevalence estimates. Second, the reliance on self-reported data introduces the possibility of information bias, particularly social desirability bias, which may have led to underreporting of tobacco use or overreporting of socially acceptable attitudes. Third, the cross-sectional design precludes any causal inference between sociodemographic factors, psychosocial constructs, and tobacco-related behaviors or attitudes. Fourth, although the study included participants from several Arab countries, only five nationalities reached the minimum sample size threshold for country-specific analyses, thereby limiting the granularity and cross-national comparability of results. Participants from remaining Arab countries were grouped under “Other” category to preserve regional breadth of the study, with findings reported descriptively in acknowledgment of the group’s heterogeneity. Fifth, while the VAPeS scale was validated for use among Arabic-speaking university students, the psychometric performance of its sub-scales may vary across cultural contexts, potentially affecting the interpretation of construct scores. Additionally, while most VAPeS sub-scales demonstrated high internal consistency, the Economic and Self-Efficacy sub-scale showed a comparatively lower Cronbach’s α, which remains acceptable for exploratory research but warrants cautious interpretation if considered in isolation. Sixth, attitudes were assessed using a novel four-item scale derived from WHO-recommended items, yet the measure of ETUAS was not benchmarked against broader theoretical models or long-term behavioral outcomes. Finally, although we employed multivariable modeling to explore associations between psychosocial factors and tobacco use behaviors, these models are exploratory in nature and not intended to support predictive generalizations beyond the study sample.

5 Conclusion

This multinational cross-sectional study revealed a concerning pattern of tobacco use among university students across the Arab world, with vaping emerging as the most prevalent modality, surpassing both cigarette smoking and narghile use. Male students were consistently more likely to engage in all forms of tobacco use, and among current users, males exhibited significantly more favorable attitudes toward continued use. Regional disparities were notable, with UAE students reporting markedly higher vaping rates, while students in Egypt and Jordan were more likely to hold unfavorable attitudes toward smoking. Multivariate analyses further highlighted the role of social influence, behavioral situational triggers (e.g., stress, ease of access), and higher monthly allowance as key associated factors with pro-tobacco attitudes, particularly among male vapers. The findings highlighted the need for culturally tailored public health interventions that account for sociocultural drivers such as peer influence, stress-related vaping behaviors, and access regulation. Educational campaigns must address the rising social acceptability of vaping, particularly in affluent student groups and private university contexts, where usage is disproportionately high. Regulatory frameworks should extend beyond cigarettes to include electronic nicotine delivery systems, particularly in countries with rising uptake among youth. Finally, the m-VAPeS scale proved effective in capturing behavioral and perceptual dimensions of vaping and can be further utilized for targeted research and policymaking in similar populations. As the Arab region stands at the heart of a vaping epidemic, the study findings provide a timely evidence base to inform comprehensive, evidence-driven tobacco control strategies in the region.

Data availability statement

The datasets presented in this study can be found in online repositories. The names of the repository/repositories and accession number(s) can be found in the article/Supplementary material.

Ethics statement

The studies involving humans were approved by the study protocol received ethical approval from the Institutional Review Board (IRB) at the Deanship of Scientific Research at Al-Ahliyya Amman University. The studies were conducted in accordance with the local legislation and institutional requirements. The participants provided their written informed consent to participate in this study.

Author contributions

MaS: Formal analysis, Project administration, Visualization, Data curation, Resources, Validation, Supervision, Conceptualization, Methodology, Software, Writing – review & editing, Investigation, Writing – original draft. EA: Data curation, Investigation, Writing – review & editing, Methodology. AS: Data curation, Investigation, Methodology, Writing – review & editing. KA-M: Methodology, Data curation, Investigation, Writing – review & editing. YA: Methodology, Investigation, Writing – review & editing, Data curation. AiA: Methodology, Data curation, Investigation, Writing – review & editing. AbA: Methodology, Writing – review & editing, Investigation, Data curation. MAlh: Data curation, Methodology, Investigation, Writing – review & editing. MAlm: Methodology, Data curation, Investigation, Writing – review & editing. ShA: Writing – review & editing, Methodology, Investigation, Data curation. MAlk: Writing – review & editing, Data curation, Methodology, Investigation. AMA: Data curation, Writing – review & editing, Methodology, Investigation. NE: Writing – review & editing, Investigation, Data curation, Methodology. SuA: Methodology, Data curation, Writing – review & editing, Investigation. DA: Writing – review & editing, Investigation, Methodology, Data curation. NM: Methodology, Writing – review & editing, Investigation, Data curation. MoS: Methodology, Data curation, Supervision, Validation, Investigation, Writing – review & editing.

Funding

The author(s) declare that no financial support was received for the research and/or publication of this article.

Conflict of interest

The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

The Handling Editor AF declared a past co-authorship with the authors NM and DA.

The author(s) declared that they were an editorial board member of Frontiers, at the time of submission. This had no impact on the peer review process and the final decision.

Generative AI statement

The authors declare that Gen AI was used in the creation of this manuscript. ChatGPT-4o was employed for language refinement (improving grammar, sentence structure, and readability of the manuscript) and technical writing assistance (providing suggestions for structuring complex technical descriptions more effectively). We confirm that all AI-assisted processes were critically reviewed by the authors to ensure the integrity and reliability of the results. The final decisions and interpretations presented in this article were solely made by the authors.

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Supplementary material

The Supplementary material for this article can be found online at: https://www.frontiersin.org/articles/10.3389/fpubh.2025.1636757/full#supplementary-material

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Keywords: nicotine vaping product, electronic nicotine delivery system, electronic cigarettes, health risk, health behavior, health policy, tobacco, vape

Citation: Sallam M, Alnazly EK, Sajwani A, Al-Mahzoum K, Alkhalaf Y, Aldaihani A, Aldousari A, Alhajeri M, Almutairi M, Alnajdi S, Alkhozam M, Alsubaiei AM, Eisa N, Altheyab S, Abdelaziz DH, Mansour NO and Sallam M (2025) Vaping leads tobacco consumption among university students in Arab countries: a study of behavioral and psychosocial factors associated with smoking. Front. Public Health. 13:1636757. doi: 10.3389/fpubh.2025.1636757

Received: 28 May 2025; Accepted: 24 July 2025;
Published: 06 August 2025.

Edited by:

Muhammed Shabil, Chandigarh University, India

Reviewed by:

Miranda Worthen, San Jose State University, United States
Martin Forde, St. George’s University, Grenada

Copyright © 2025 Sallam, Alnazly, Sajwani, Al-Mahzoum, Alkhalaf, Aldaihani, Aldousari, Alhajeri, Almutairi, Alnajdi, Alkhozam, Alsubaiei, Eisa, Altheyab, Abdelaziz, Mansour and Sallam. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

*Correspondence: Malik Sallam, bWFsaWsuc2FsbGFtQGp1LmVkdS5qbw==

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