ORIGINAL RESEARCH article
Front. Nutr.
Sec. Food Policy and Economics
From Digitalization to Nutrition: The Role of Digital Village Construction in Shaping Dietary Intake of Rural Residents in China
Provisionally accepted
- 1Jiangxi University of Finance and Economics, Nanchang, China
- 2Jinan University, Guangzhou, China
- 3Jiangxi Agricultural University, Nanchang, China
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As China's dietary structure shifts from "eating enough" to "eating well and eating healthily," improving the nutritional status of rural residents through digital development has become a key issue for advancing rural revitalization and common prosperity. Using data from the 2020 China Rural Revitalization Survey (CRRS), this study empirically examines the impact of digital village construction on rural residents' nutritional intake and its underlying mechanisms. The results show that digital village construction significantly improves the nutritional intake of rural residents, with the digital environment playing the most prominent role. Further analysis reveals that digital village construction has the strongest promoting effect on dairy consumption, while its impact is more pronounced in poor villages and non-plain areas, highlighting the importance of digital development in addressing regional disparities and promoting nutritional equity. Mechanism tests indicate that digital village construction improves rural residents' nutritional intake by enhancing information accessibility, increasing household income, and improving infrastructure. Based on these findings, priority should be given to improving network infrastructure, developing rural e-commerce and cold-chain logistics systems, and strengthening the digital dissemination of nutrition and health knowledge, in order to comprehensively enhance the nutritional status of rural residents.
Keywords: Digital village, Nutritional intake, food consumption, digital economy, Rural residents
Received: 19 Sep 2025; Accepted: 30 Nov 2025.
Copyright: © 2025 Wang, Kuang, Wu, Ye and Liao. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence:
Feng Ye
Wenmei Liao
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