ORIGINAL RESEARCH
Accepted on 07 Oct 2025
Reflections on Brand Image: The Influence of Donor Ideal and Perceived Charity Brand Congruence on Charitable Giving
doi 10.3389/fcomm.2025.1682863
- 255 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
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Articles
ORIGINAL RESEARCH
Accepted on 01 Oct 2025
Muketing: The Fusion of Mutelu and Marketing in E-Commerce — Trends in Thailand's Faith Economy
doi 10.3389/fcomm.2025.1662524
- 348 views
ORIGINAL RESEARCH
Published on 30 Jun 2025
Generational perspectives on logo complexity: influencing luxury perception and purchase intention
doi 10.3389/fcomm.2025.1475326
- 1,778 views
ORIGINAL RESEARCH
Published on 12 Mar 2025
Consumer experience and perception in gamification marketing: evidence from the user survey of POPMART
doi 10.3389/fcomm.2025.1388020
- 5,662 views
- 2 citations
ORIGINAL RESEARCH
Published on 24 Jan 2025
The persuasive communication of Instagram influencers to promote tourism in the Riviera Maya
doi 10.3389/fcomm.2024.1502109
- 2,954 views
- 2 citations
ORIGINAL RESEARCH
Published on 02 Feb 2024
The influence of television content on advertisement: a neurophysiological study
doi 10.3389/fpsyg.2024.1266906
- 12,233 views
- 2 citations
ORIGINAL RESEARCH
Published on 01 Dec 2023
The influence of key opinion leaders on consumers' purchasing intention regarding green fashion products
doi 10.3389/fcomm.2023.1296174
- 21,897 views
- 11 citations
ORIGINAL RESEARCH
Published on 10 Aug 2023
The influence mechanism of service innovation on consumer mobile sharing in the age of digital intelligence
doi 10.3389/fcomm.2023.1197689
- 2,427 views
