ORIGINAL RESEARCH
Published on 12 Mar 2025
Consumer experience and perception in gamification marketing: evidence from the user survey of POPMART
doi 10.3389/fcomm.2025.1388020
- 943 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
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