ORIGINAL RESEARCH
Published on 26 Nov 2025
How new media marketing activities affect customer loyalty in Islamic Jordanian banks
doi 10.3389/fcomm.2025.1681417
- 617 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
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ORIGINAL RESEARCH
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Reflections on brand image: the influence of donor ideal and perceived charity brand congruence on charitable giving
doi 10.3389/fcomm.2025.1682863
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doi 10.3389/fcomm.2025.1662524
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doi 10.3389/fcomm.2025.1475326
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- 7,339 views
- 2 citations
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The persuasive communication of Instagram influencers to promote tourism in the Riviera Maya
doi 10.3389/fcomm.2024.1502109
- 3,848 views
- 3 citations
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The influence of television content on advertisement: a neurophysiological study
doi 10.3389/fpsyg.2024.1266906
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- 3 citations
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Published on 01 Dec 2023
The influence of key opinion leaders on consumers' purchasing intention regarding green fashion products
doi 10.3389/fcomm.2023.1296174
- 23,790 views
- 16 citations
ORIGINAL RESEARCH
Published on 10 Aug 2023
The influence mechanism of service innovation on consumer mobile sharing in the age of digital intelligence
doi 10.3389/fcomm.2023.1197689
- 2,597 views
