ORIGINAL RESEARCH
Published on 30 Jun 2025
Generational perspectives on logo complexity: influencing luxury perception and purchase intention
doi 10.3389/fcomm.2025.1475326
- 1,433 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
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ORIGINAL RESEARCH
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Consumer experience and perception in gamification marketing: evidence from the user survey of POPMART
doi 10.3389/fcomm.2025.1388020
- 5,061 views
- 2 citations
ORIGINAL RESEARCH
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The persuasive communication of Instagram influencers to promote tourism in the Riviera Maya
doi 10.3389/fcomm.2024.1502109
- 2,664 views
- 1 citation
ORIGINAL RESEARCH
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The influence of television content on advertisement: a neurophysiological study
doi 10.3389/fpsyg.2024.1266906
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- 2 citations
ORIGINAL RESEARCH
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The influence of key opinion leaders on consumers' purchasing intention regarding green fashion products
doi 10.3389/fcomm.2023.1296174
- 21,288 views
- 10 citations
ORIGINAL RESEARCH
Published on 10 Aug 2023
The influence mechanism of service innovation on consumer mobile sharing in the age of digital intelligence
doi 10.3389/fcomm.2023.1197689
- 2,343 views
