ORIGINAL RESEARCH
Published on 30 Jun 2025
Generational perspectives on logo complexity: influencing luxury perception and purchase intention
doi 10.3389/fcomm.2025.1475326
- 902 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
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