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Front. Psychol. | doi: 10.3389/fpsyg.2018.00545

Weibo or WeChat? Assessing Preference for Social Networking Sites and Role of Personality Traits and Psychological Factors

 Juan Hou1,  Yamikani Ndasauka2, Yingying Jiang1, Shuangyi Chen1, Fei Xu2 and  Xiaochu Zhang2*
  • 1Anhui University, China
  • 2University of Science and Technology of China, China

Research trying to understand individual difference in the use of different social networking sites (SNSs) is minimal. In the present study, we collected data from 714 college students in China (273 males) to assess how personality traits and psychological factors relate to excessive use of WeChat and Weibo. We found that excessive use of Weibo and WeChat correlated positively with neuroticism, loneliness, and external locus of control and negatively with agreeableness, social support and social interaction. Furthermore, people that scored high on loneliness, lack of social support and poor social interaction skills excessively used Weibo more than WeChat. These results entail that by fulfilling different needs, WeChat and Weibo attract different kinds of people; significant lesson for future development of SNSs.

Keywords: social networking sites;, Weibo;, WeChat, preference, personality traits

Received: 25 Jul 2017; Accepted: 29 Mar 2018.

Edited by:

Maurizio Tirassa, Università degli Studi di Torino, Italy

Reviewed by:

Nathaniel J. Ashby, Technion – Israel Institute of Technology, Israel
Eunyoe Ro, Southern Illinois University Edwardsville, United States  

Copyright: © 2018 Hou, Ndasauka, Jiang, Chen, Xu and Zhang. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Prof. Xiaochu Zhang, University of Science and Technology of China, Hefei, China, zxcustc@ustc.edu.cn