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Front. Psychol. | doi: 10.3389/fpsyg.2018.01798

Indulgence and long term orientation influence prosocial behavior at national level

Qingke Guo1,  Xile Li1 and  Xiuqing Qiao1*
  • 1Shandong Normal University, China

The relationships between several Hofstede’s cultural dimensions and prosocial behavior at national level have been investigated by some studies. Yet the roles of indulgence versus restraint (IVR) and long-term versus short-term orientation (LTO), two newly established cultural dimensions, have received insufficient interest. This study was aimed to investigate whether the World Giving Index (WGI), a national level measure of prosocial behavior (including donating, volunteering, and helping a stranger) provided by Gallup, was affected by IVR and LTO. The results suggested a positive link between IVR and WGI, and a negative link between LTO and helping a stranger. Culture values can in a great extend account for why prosocial behavior varies across countries. Further analysis revealed interactions among IVR, LTO, and individualism versus collectivism (IND). Simple slope analyses found that: (1) a higher level of IND could enhance the positive influence of IVR on prosocial behavior; (2) a lower level of IND could weaken the negative impact of LTO on prosocial behavior; (3) a higher level of IVR could weaken the negative effect of LTO on prosocial behavior.

Keywords: Prosocial Behavior, Hofstede’s cultural dimensions, Indulgence versus restraint, Long-term versus short-term orientation, Individualism versus collectivism

Received: 07 May 2018; Accepted: 04 Sep 2018.

Edited by:

Xiaopeng Ren, Institute of Psychology (CAS), China

Reviewed by:

Hongchuan Zhang, Central University of Finance and Economics, China
Feng Jiang, Central University of Finance and Economics, China  

Copyright: © 2018 Guo, Li and Qiao. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Miss. Xiuqing Qiao, Shandong Normal University, Jinan, China,