Original Research ARTICLE
Improving Cycling Behaviors of Dockless Bike-Sharing Users Based on an Extended Theory of Planned Behavior and Credit-Based Supervision Policies in China
- 1School of Marxism, Tianjin University, China
- 2College of Management and Economics, Tianjin University, China
Motivating users’ civilized cycling plays a significant role in alleviating the troubles of dockless bike-sharing programs (DBSPs) and promoting the sustainable development of bike-sharing organizations. Based on the theory of planned behavior (TPB) and observed practices in China, this study develops a theoretical framework to examine how attitudes, subjective norms, perceived behavioral control, and personal norms motivate users’ civilized cycling behavior through civilized cycling intentions. Furthermore, the moderating effect of perceived policy effectiveness between users’ civilized cycling intention and their actual behavior is tested. Using structural equation model-multiple group analysis (SEM-MGA) for a sample of 874 valid questionnaire responses in Beijing and Shanghai, China, our results reveal that (1) attitude, perceived behavioral control and personal norms are positively related to both users’ civilized cycling intentions and their actual behavior, while subjective norms positively affect users’ civilized cycling intention only；(2) users’ civilized cycling intentions mediate the relationship between the four influencing factors and their actual behavior; and (3) perceived policy effectiveness plays a moderating role for the effect of users’ civilized cycling intentions on their actual civilized cycling behavior. Our results indicate that the four influencing factors can encourage users’ civilized cycling behavior, especially when civilized cycling intention exists. Policies like credit-based supervision mechanisms could promote users’ civilized-cycling intentions, which could then be transformed into actual behavior.
Keywords: Dockless bike-sharing, Social-psychological factors, Users' civilized cycling intention and behavior, Perceived effectiveness of credit-based supervision policies, sharing organization
Received: 20 May 2019;
Accepted: 11 Sep 2019.
Copyright: © 2019 Sun, Zhou and Sun. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Mx. Xing Zhou, Tianjin University, College of Management and Economics, Tianjin, China, email@example.com