Original Research ARTICLE
Wellbeing lessons for improving charities´ online recruitment
- 1University of Extremadura, Spain
In an increasingly competitive context, attracting and retaining the best employees is a real preoccupation and a big challenge for organizations. Online recruitment is a growing trend, and corporate websites are an important instrument for talent attraction, but academic research on this topic is still scarce, especially in the voluntary sector. To shed light on the topic, this study examines and compares the 100 best companies to work for, published by Fortune, and the 100 largest charities, reported by Forbes. The comparative study focuses the attention and quantifies the web section devoted to careers, concretely information related to goods practices affecting the workers wellbeing. The results indicated, as essential in the online recruitment process of charities, to understand the relevance of their web content because that affects the intentions of potential applicants. The work concludes that benchmarking efforts can be helpful for increasing the charities' attractiveness in the labor market in the near future.
Keywords: Charities, Future of work, non-profit organizations, Online recruitment, voluntary sector
Received: 16 Sep 2019;
Accepted: 31 Oct 2019.
Copyright: © 2019 Buenadicha-Mateos, Sánchez Hernández, González-López and Tato-Jiménez. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Dr. Maria Isabel Sánchez Hernández, University of Extremadura, Badajoz, 06006, Spain, firstname.lastname@example.org