ORIGINAL RESEARCH article
Front. Psychol.
Sec. Environmental Psychology
Volume 16 - 2025 | doi: 10.3389/fpsyg.2025.1401922
Research on the Underlying Dynamics of Leisure's Impact in Arts Venues
Provisionally accepted
- University of the Arts London, London, United Kingdom
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Amid the worldwide rise in cultural and creative tourism, art spaces are drawing increasing attention for their engaging and restorative properties. This research integrates both conceptual literature and empirical findings-examining the subject from multiple angles-to illuminate how public art environments affect visitors' emotions and level of involvement. Although extensive work has explored art's effects on emotions and psychology, the specific impact of emotional factors on visitor experiences within these venues remains under-investigated. Thus, this paper employs the SOR framework alongside mediation theory to delve into the connection between visual cues and visitor satisfaction in art settings. Data collected from 603 participants were analyzed using structural equation modeling, which indicated that aesthetic experience mediates the link between visual quality and satisfaction, while cultural identity moderates the relationship between visual quality and aesthetic experience. These findings aim to equip managers with deeper insights into how visual attributes and emotional responses interact, thereby offering practical strategies for enhancing satisfaction in creative art tourism destinations.
Keywords: SOR framework, Emotional factor, Mediation effects, Art Venues, Qualitative research & analysis
Received: 18 Mar 2024; Accepted: 04 Jun 2025.
Copyright: © 2025 Han. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Yanbing Han, University of the Arts London, London, United Kingdom
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