ORIGINAL RESEARCH article
Front. Psychol.
Sec. Media Psychology
Volume 16 - 2025 | doi: 10.3389/fpsyg.2025.1535533
This article is part of the Research TopicSubjective Well-Being and Human Decision BehaviorsView all 5 articles
Understanding the privacy disclosure behavior and privacy concerns on short-form video platforms: An empirical investigation
Provisionally accepted
- Department of Journalism and Communication, Shaanxi Normal University, Xi'an, Shaanxi Province, China
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In recent years, platform user privacy leaks have occurred frequently, and users' privacy concerns have risen when using the platform, users' privacy concerns may directly affect their usage behavior on short video platforms. Based on communication privacy management theory, this study constructs a conceptual model of factors influencing the privacy disclosure behavior of short video users from two perspectives: peer privacy concerns and institutional privacy concerns. The data of 302 short video users were collected through a web questionnaire and empirical analysis was conducted using structural equation modeling. The findings show that perceived peer risk and information sensitivity have a positive influence on peer privacy concerns; the effectiveness of privacy protection technology and the effectiveness of privacy policy have a negative influence on institutional privacy concerns; information sensitivity has a negative influence on institutional privacy concerns; institutional privacy concerns and peer privacy concerns have a negative influence on user privacy disclosure behavior; institutional privacy concerns has a positive influence on peer privacy concerns.
Keywords: Privacy Disclosure Behavior, Short video, Institutional privacy concerns, peerprivacy concerns, Influencing factors
Received: 27 Nov 2024; Accepted: 08 Sep 2025.
Copyright: © 2025 Lu, Wei and Li. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Heng Lu, Department of Journalism and Communication, Shaanxi Normal University, Xi'an, 710062, Shaanxi Province, China
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