The Art and Science of Serious Game Design: A Quasi-Experimental Study Based on Self-determination Theory in Traditional Chinese Culture Education

Jiqiang YangRan Li^*

• College of Design and Innovation, Zhejiang Normal University, Jinhua, China

Drawing upon the principles of self-determination theory, this research explores methods to enhance motivation through the use of serious games by targeting the fundamental needs for autonomy, competence, and relatedness.Three distinct strategies have been suggested: diversifying the presentation of learning resources, creating appropriate challenges, and integrating relationships into the narrative framework.A serious game incorporating traditional Chinese culture was developed and compared to a short documentary film for learning efficacy. After a 15-minute gameplay or video session followed by a 10-minute discussion, the two groups（60 college students from two natural classes）showed no significant difference in post-test scores, suggesting that the serious game was as effective as traditional methods in enhancing academic performance. However, the serious game significantly outperformed the documentary in terms of enhancing learning motivation. Although it may have been perceived as less authentic, the immersive and interactive elements of the game boosted engagement and interest. The results highlight the potential of serious games to create engaging and motivating educational environments that cater to diverse student populations while maintaining academic rigor.