ORIGINAL RESEARCH article
Front. Psychol.
Sec. Environmental Psychology
This article is part of the Research TopicPlace and Identity in a Changing WorldView all 12 articles
Effects of living environment quality on cultural heritage responsibility behaviors of residents in traditional villages: A case study from Hangzhou, China
Provisionally accepted
- 1Jing Hengyi School of Education, Hangzhou Normal University, Hangzhou, Jiangsu Province, China
- 2Tourism College of Zhejiang, Hangzhou, Zhejiang Province, China
- 3Endicott College of International Studies, Woosong University, Daejeon, Republic of Korea
- 4School of Tourism Management, Macao Institute for Tourism Studies, Macao, Macao, SAR China
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Based on the Pleasure-Arousal-Dominance (PAD) temperament model, we explored the influence of the quality of the living environment in traditional villages on residents' responsibility for cultural heritage, as well as the mediating role of place attachment and pride. We collected 425 questionnaires from 4 traditional Chinese villages in Hangzhou, Zhejiang Province, and analyzed them using structural equation model. The results show that the quality of living environment in traditional villages has no significant direct influence on residents' cultural heritage responsibility behavior. Local attachment and pride are the influencing factors that fully regulate the relationship between the quality of human settlement environment and the responsible behavior of cultural heritage of traditional village residents. Through the indirect and sequential mediating effects of local attachment and pride, the quality of human settlements has influenced the cultural heritage responsibility behavior of residents in traditional villages. By determining the mediating role of place attachment and pride, this study elucidates how the quality of the living environment in traditional villages affects residents' responsibility for cultural heritage, which has theoretical contributions. The research results provide practical significance for improving the living environment of traditional villages, stimulating residents' positive emotions, and then cultivating residents' cultural heritage responsibility behavior.
Keywords: Living environment quality, resident responsibility behaviors, place attachment, pride, sequential mediating effects
Received: 26 Mar 2025; Accepted: 27 Nov 2025.
Copyright: © 2025 Jin, Cao, Zhao, Li and Qiu. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Jian Cao
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