ORIGINAL RESEARCH article
Front. Psychol.
Sec. Environmental Psychology
Volume 16 - 2025 | doi: 10.3389/fpsyg.2025.1616713
This article is part of the Research TopicTransformative Experiences and Well-being of Tourism, Hospitality, and Events StakeholdersView all 7 articles
Visitor Satisfaction and Development Effectiveness in Red Tourism: Evidence from Guangzhou
Provisionally accepted
- 1Guangzhou University, Guangzhou, Guangdong Province, China
- 2Guangdong Industry Technical College, Guangzhou, China
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Promoting red historical culture, fostering patriotic sentiment, and strengthening cultural confidence are central tasks in China's cultural development in the new era. As both a cradle and a vanguard of China's modern democratic revolution, Guangzhou is endowed with abundant red historical and cultural resources. Assessing the effectiveness of red tourism site development in Guangzhou thus carries significant practical implications. Drawing on expert interviews, questionnaire surveys, and big-data statistical analysis, and employing the Importance–Performance Analysis (IPA) quadrant method, this study reaches the following conclusions: (1) the development effectiveness of Guangzhou's red tourism sites constitutes a multidimensional composite structure, comprising three critical dimensions—Red Cultural Connotation, Management Behavioral Norms, and Landscape and Facilities—encompassing 27 specific indicators; (2) the three dimensions exert differential effects on visitor satisfaction, with Red Cultural Connotation (β=0.455) emerging as the most influential, followed by Management Behavioral Norms (0.209) and Landscape and Facilities (0.114); (3) while visitors generally hold high expectations regarding the development of Guangzhou's red tourism sites, their actual perceptions fall short, revealing a significant negative "expectation–perception" gap. Based on these findings, we propose targeted strategies to enhance site development effectiveness and visitor satisfaction, offering practical and theoretical insights for improving red tourism site development.
Keywords: Red Tourism in Guangzhou, Scenic Area Development, effectiveness, visitor satisfaction, determinants
Received: 23 Apr 2025; Accepted: 29 Sep 2025.
Copyright: © 2025 Li, Mei and Huang. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Wen-Bing Mei, 358548739@qq.com
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