ORIGINAL RESEARCH article
Front. Psychol.
Sec. Mindfulness
Volume 16 - 2025 | doi: 10.3389/fpsyg.2025.1637502
This article is part of the Research TopicApplications of Mindfulness in Media and Communication StudiesView all 17 articles
Mindfulness and AI Adoption: Extending the Technology Acceptance Model for Chinese Media Students
Provisionally accepted
- Xiamen University of Technology, Xiamen, China
Select one of your emails
You have multiple emails registered with Frontiers:
Notify me on publication
Please enter your email address:
If you already have an account, please login
You don't have a Frontiers account ? You can register here
Media students' intention to accept and use intelligent technology requires not only the promotion of the external environment but also the stimulation and cultivation of students' internal driving forces. This study introduces mindfulness into the classical Technology Acceptance Model (TAM) to explore: (1) the impact of mindfulness on media students' perceptions of artificial intelligence (AI) technology; (2) the influence of mindfulness on the intention of media students to continuously use AI technology; and (3) the moderating effect of perceived risk on the intention to use AI tools. Based on the constructed model of the relationship between mindfulness and technology adoption, this study utilized an offline questionnaire survey (sample size = 588) among media students. Apply SmartPLS and SPSS software to examine the structural equation modeling and the moderating effect. The results of the survey revealed that: (1) mindfulness has a significant, direct, and positive impact on personal innovativeness (PI), perceived usefulness (PU), and perceived ease of use (PEU); (2) PI serves as an intermediary variable in the effect of mindfulness on the AI-based behavioral intention (AIBI); and (3) perceived risk (PR) significantly negatively impacts the relationship between PI, PU and AIBI. The findings suggest that mindfulness improves the intention of media students to use AI tools in the learning process, as individuals with higher levels of mindfulness are more likely to perceive the usefulness and ease of use of these tools. Personal innovativeness, which, in turn, enhance their intention to use AI tools; (3) students' perceived risk negatively affects the relationship between perceived usefulness, personal innovation, and intention to use AI tools. Drawing from the individual psychological trait of mindfulness, this study provides new insights into expanding the acceptance model of AI technology and offers valuable inspiration for the development of intelligent media talent cultivation systems. The effective promotion of media students' rational acceptance and innovative application of AI technology can be more successfully achieved by embedding mindfulness and reducing perceived risks.
Keywords: mindfulness, AI Technology, Media students, TAM, Media education
Received: 29 May 2025; Accepted: 11 Aug 2025.
Copyright: © 2025 Lan, Liu, Chen and Xia. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Hao Chen, Xiamen University of Technology, Xiamen, China
Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.