ORIGINAL RESEARCH article
Front. Psychol.
Sec. Environmental Psychology
Volume 16 - 2025 | doi: 10.3389/fpsyg.2025.1649048
Unveiling the Dual-Pathway Effect of CSR Perception Environmental on Employee Pro-Environmental Behavior: Evidence from Chinese Marine Enterprises
Provisionally accepted
Xu Duan1*
Jiangyue Wu2- 1Capital University of Economics and Business, Beijing, China
- 2Marine Disaster Reduction Center, Ministry of Natural Resources, Beijing, China
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Despite the limited time available, the journey toward achieving Sustainable Development Goals remains long and challenging. In response to green development policies, many corporations have proactively integrated Corporate Social Responsibility (CSR) into their strategic plans to enhance environmental sustainability. Although the concept of CSR has existed for long time, research on how CSR practices influence employees' environmental perceptions remains limited. This study explores the cognitive and emotional pathways through which perceived environmental CSR (PECSR) influences pro-environmental behavior (PEB) among employees in China's marine enterprises, based on the Cognitive-Affective Personality System theory. Data collected via questionnaires reveal that PECSR is significantly and positively associated with PEB, mediated by meaningful work and connectedness to nature, with a green psychological climate further supporting this relationship. Results highlight PECSR as a critical factor in CSR effectiveness. When planning sustainability strategies, enterprises should consider the significant impact of PECSR on employee behavior to foster environmentally responsible practices.
Keywords: Meaningful work, connectedness to nature, Perception of environmental CSR, Pro-environmental Behaviour (PEB), Green psychological climate
Received: 20 Jun 2025; Accepted: 12 Aug 2025.
Copyright: © 2025 Duan and Wu. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Xu Duan, Capital University of Economics and Business, Beijing, China
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