Let's post more! Social Grooming of Foreign Language on Social Media Effect on Learners' Enjoyment: a moderated mediation model

Fei Wang^1,2Xin Wang^3*

• ¹Southwest Jiaotong University, Chengdu, China
• ²China West Normal University, Nanchang, China
• ³Chongqing University, Chongqing, China

Background: Digital platforms play an increasing role in shaping family and community language practices, where everyday social grooming may shape the affective side of foreign language learning and maintenance. Yet it remains unclear how such social interaction on social media promotes learners' foreign enjoyment, through which interpersonal communciation processes, and for whom these benefits are realized given differing need for privacy. Methods: An experiment with random assignment exposed 300 Chinese learners to high versus low intensity social grooming on Chinese social media platforms (e.g., WeChat, Weibo). After one week, participants completed validated measures of social capital, social support, enjoyment of language learning, and general need for privacy. A moderated sequential mediation analysis tested the proposed pathways and boundary conditions. Results: Higher-intensity social grooming increased perceived social capital, which in turn fostered social support; both mechanisms independently and jointly elevated foreign language enjoyment of learners. A stronger need for privacy consistently weakened the direct and indirect effects of social grooming. Diagnostic checks supported the robustness of these patterns. Conclusions: Social grooming on mainstream platforms can enhance language enjoyment by activating social capital and support, but these benefits depend on learners' privacy boundaries. By linking social interaction, boundary management, and affective experience, the study advances understanding of how digital practices shape language development and maintenance within the social and affective domain.