ORIGINAL RESEARCH article
Front. Psychol.
Sec. Sport Psychology
Volume 16 - 2025 | doi: 10.3389/fpsyg.2025.1685476
This article is part of the Research TopicMotivations For Physical Activity - Volume IVView all 21 articles
Association Between Egoistic Motivation and Participation in Sports Volunteering Among College Students: The Moderating Effect of Social Norms and Perceived Organizational Support
Provisionally accepted
- 1School of P. E.,Shanxi Normal University, shanxitaiyuan, China
- 2School of Economics and Management, Shanxi Normal University, 山西师范大学经济与管理学院, 山西太原, China
Select one of your emails
You have multiple emails registered with Frontiers:
Notify me on publication
Please enter your email address:
If you already have an account, please login
You don't have a Frontiers account ? You can register here
This study investigates the relationship between egoistic motivation and college students' participation in sports volunteer service, as well as the mechanisms underlying this relationship. Grounded in motivation theory, we conducted a questionnaire survey among 684 students from sports universities and analyzed the data using logistic regression and hierarchical logistic regression. The results indicate that: (1) egoistic motivation significantly and positively predicts college students' participation in sports volunteer service; (2) social norms significantly moderate the relationship between egoistic motivation and participation behavior; and (3) perceived organizational support exerts a significant higher-order moderating effect on the interaction between egoistic motivation and social norms in shaping participation behavior. These findings provide a novel explanatory framework for understanding how egoistic motivation can be transformed into altruistic behavior and offer practical implications for enhancing the utilization of sports human resources in higher education institutions, as well as for promoting the sustainable development of sports volunteer services.
Keywords: egoistic motivation, college students, Sports volunteering, social norms, PerceivedOrganizational Support
Received: 14 Aug 2025; Accepted: 09 Oct 2025.
Copyright: © 2025 Zhang, Tian, Zhang and Liu. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Dawei Zhang, 18235701080@163.com
Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.