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ORIGINAL RESEARCH article

Front. Psychol.

Sec. Educational Psychology

Classroom Innovation Atmosphere and Student Creativity: The Roles of AI Technology Application, Intrinsic Motivation, and Self-Efficacy

Provisionally accepted
Chao  JiangChao Jiang1Mengjie  HanMengjie Han1Zhangwei  MaoZhangwei Mao1*Jing  YuJing Yu2Fei  JiangFei Jiang3Yuhao  LiangYuhao Liang4*
  • 1Zhejiang University of Finance and Economics Dongfang College, Haining, China
  • 2The University of Nottingham Ningbo (China), Ningbo, China
  • 3Nanjing University, Nanjing, China
  • 4Guizhou University, Guiyang, China

The final, formatted version of the article will be published soon.

Abstract: Creativity is a key capability that drives innovation and solves complex problems, serving as an important pathway to realizing personal potential. Based on social cognitive theory, this study constructs a theoretical model with classroom innovation atmosphere as the independent variable, student creativity as the dependent variable, AI technology application and intrinsic motivation as mediating variables, and self-efficacy as the moderating variable. A survey was conducted among 270 college students from the Jiangsu-Zhejiang-Shanghai region, and Hayes's PROCESS macro (Model 7) was employed to perform Bootstrap sampling (sample size = 5000) for testing. The results show that: classroom innovation atmosphere has a significant positive impact on student creativity (β = 0.182, p < 0.01); AI technology application (indirect effect = 0.0267, 95% CI [0.0034, 0.0598]) and intrinsic motivation (indirect effect = 0.1029, 95% CI [0.0281, 0.1820]) play significant mediating roles between classroom innovation atmosphere and creativity; self-efficacy not only positively moderates the relationship between classroom innovation atmosphere and AI technology application (β = 0.339, p < 0.05) as well as intrinsic motivation (β = 0.083, p < 0.05), but also moderates the indirect effects mediated by AI technology application and intrinsic motivation (moderated mediation indices were 0.0373, 95% CI [0.0023, 0.1195] and 0.6574, 95% CI [0.2512, 0.8066], respectively). The findings enhance the understanding of the relationship between classroom innovation atmosphere and student creativity, providing theoretical foundations and practical insights for educators to foster student creativity.

Keywords: Classroom innovation atmosphere, creativity, AI Technology Application, self-efficacy, intrinsic motivation

Received: 30 Oct 2025; Accepted: 25 Nov 2025.

Copyright: © 2025 Jiang, Han, Mao, Yu, Jiang and Liang. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence:
Zhangwei Mao
Yuhao Liang

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