Original Research ARTICLE
Do “girls just wanna have fun”? Participation trends and motivational profiles of women in Norway’s ultimate mass participation ski event
- 1Inland Norway University of Applied Sciences, Norway
- 2University of Pisa, Italy
Mass participation sporting events (MPSE) are viewed as encouraging regular exercise in the population, but concerns have been expressed about the extent to which they are inclusive for women. This study focuses on an iconic cross-country skiing MPSE in Norway, the Birkebeiner race (BR), which includes different variants (main, Friday, half-distance, and women-only races). In order to shed light on women’s participation in this specific MPSE, as well as add to the understanding of women’s MPSEs participation in general, this study was set up to i) analyse trends in women’s participation, ii) examine the characteristics and iii) identify key factors characterising the motivational profile of women in different BR races, with emphasis on the full-distance vs. the women-only races. Entries in the different races throughout the period 1996-2018 were analysed using an autoregressive model. Information on women’s sociodemographic characteristics, sport and exercise participation, and a range of psychological variables (motives, perceptions, overall satisfaction, and future participation intention) were extracted from a market survey and analysed using a machine learning approach (n= 1,149). Additionally, qualitative information generated through open-ended questions were analysed thematically (n= 116). The relative prevalence of women in the main BR was generally low (<20%). While the other variants contributed to boosting women’s participation in the overall event, a future increment of women in the main BR was predicted, with women’s ratings possibly matching the men’s by the year 2034. Across all races, most of the women were physically active, of medium-high income, and living in the most urbanized region of Norway. Satisfaction and future participation intention were relatively high, especially among the participants in the women-only races. “Exercise goal” was the predominant participation motive. The participants in women-only races assigned greater importance to social aspects, and perceived the race as a tradition, whereas those in the full-distance races were younger and gave more importance to performance aspects. These findings corroborate known trends and challenges in MPSE participation, but also contribute to greater understanding in this under-researched field. Further research is needed in order to gain more knowledge on how to foster women’s participation in MPSEs.
Keywords: Cross country skiing, machine learning, mass participation sport, physical activity, Women's Health
Received: 08 Aug 2019;
Accepted: 28 Oct 2019.
Copyright: © 2019 Calogiuri, Johansen, Rossi and Thurston. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: PhD. Giovanna Calogiuri, Inland Norway University of Applied Sciences, Elverum, Norway, firstname.lastname@example.org