Abstract
Self-report personality questionnaires, traditionally offered in a graded-scale format, are widely used in high-stakes contexts such as job selection. However, job applicants may intentionally distort their answers when filling in these questionnaires, undermining the validity of the test results. Forced-choice questionnaires are allegedly more resistant to intentional distortion compared to graded-scale questionnaires, but they generate ipsative data. Ipsativity violates the assumptions of classical test theory, distorting the reliability and construct validity of the scales, and producing interdependencies among the scores. This limitation is overcome in the current study by using the recently developed Thurstonian item response theory model. As online testing in job selection contexts is increasing, the focus will be on the impact of intentional distortion on personality questionnaire data collected online. The present study intends to examine the effect of three different variables on intentional distortion: (a) test format (graded-scale versus forced-choice); (b) culture, as data will be collected in three countries differing in their attitudes toward intentional distortion (the United Kingdom, Serbia, and Turkey); and (c) cognitive ability, as a possible predictor of the ability to choose the more desirable responses. Furthermore, we aim to integrate the findings using a comprehensive model of intentional distortion. In the Anticipated Results section, three main aspects are considered: (a) the limitations of the manipulation, theoretical approach, and analyses employed; (b) practical implications for job selection and for personality assessment in a broader sense; and (c) suggestions for further research.
Introduction
Self-report personality questionnaires are increasingly popular in high-stakes contexts such as personnel selection (Rothstein and Goffin, 2006), college admissions (Sjöberg, 2015), and determining eligibility to stand trial (). However, in these situations, instead of answering honestly, test takers often intentionally distort their answers to increase their chances of being hired (). It has been estimated that roughly 30 percent of job applicants intentionally distorts their responses (). Intentional distortion is detrimental to the psychometric properties of the assessment instrument, hiring decisions, and the utility of whole-job selection systems (), although human resources practitioners are largely unaware of the implications (Rothstein and Goffin, 2006). Furthermore, research on intentional distortion suffers from weak theoretical support and over-reliance on empirical and statistical methods ().
In the literature there is considerable debate on the question whether intentional distortion also decreases the predictive validity of self-report questionnaires. conducted a study utilizing a within-subjects design in an actual organizational setting and found not only a negative impact of intentional distortion on the psychometric properties of the non-cognitive self-report measure, but also a negative impact on the quality of the hiring decisions made by the organization. Additionally, people intentionally distorting their answers were found to exhibit lower levels of performance than people answering honestly. This implies that intentional distortion has negative consequences for the predictive validity of the personality test. The opposite argument, however, is based on seeing intentional distortion as a type of intelligence, mostly related to social or emotional intelligence, which consists of the ability to correctly read and interpret cues in social situations. This ability allows test takers to identify correctly the meaning of the test items and the desirable characteristics for the job in question, and later on will also help them perform better at their job, especially if it involves social interactions (Kleinmann et al., 2011). Thus, in this view, the influence of intentional distortion on the personality test leads to an equal or increased predictive validity of the test.
Even when intentional distortion would lead to a better predictive or criterion-related validity of personality tests, it is also important to consider the construct validity of the test. If the test does not measure what it is expected to measure, in this case personality factors, then the construct validity is low. Understanding and reducing the influence of intentional distortion on these measures of personality should lead toward an ideal situation in which a personality test assesses personality (and not intentional distortion), and another test assesses intentional distortion or a related ability, if this variable would have predictive validity for job performance (Kleinmann et al., 2011).
The most comprehensive theoretical model of intentional distortion (see Figure 1; ) is based on the valence-instrumentality-expectancy theory of motivation (Vroom, 1964). This model states that the predictors of intentional distortion work through three proximal motivational factors: (a) valence, the affective reaction an individual has to a particular outcome of an action; (b) instrumentality, the belief that the action will lead to a particular outcome; and (c) expectancy, the belief that one can perform the action. These three factors determine a person’s motivation to engage in intentional distortion; however, the individual’s actual ability to enact intentional distortion moderates the effect of the motivation to do so ().
FIGURE 1
Situational characteristics such as test format may offset individuals’ capacities for intentional distortion. Forced-choice response formats have been proposed as a way of controlling for intentional distortion in personality assessments (
Despite their advantages, forced-choice questionnaires have traditionally been discounted due to problems arising from conventional approaches to scoring them, which produce ipsative scores. These are able to show the relative levels of a trait within an individual (e.g., an individual appears more agreeable than conscientious), but they cannot be used to compare absolute levels between individuals (
The aim of our study is twofold: (a) to present an integrated view of intentional distortion formulated on sound theoretical underpinnings and (b) to reduce the effects of intentional distortion on personality assessment in high-stakes contexts by testing a viable method of scoring forced-choice questionnaires that can overcome earlier difficulties in their use (i.e., the ipsativity problem). Along with this, we will investigate three variables previously found to affect intentional distortion and present the theoretical reasoning behind these hypothesized effects.
First, responses for forced-choice questionnaires should exhibit lower levels of intentional distortion than those for graded-scale questionnaires. Besides the effects of forced-choice format on the ability to distort discussed above (i.e., more difficult identification of advantageous response patterns), having to choose between statements with similar levels of social desirability could induce higher levels of test-taking anxiety in applicants (
Second, attitudes toward the appropriateness of a candidate’s use of intentional distortion are associated with several cultural dimensions suggested by the GLOBE study (
Third, because forced-choice questionnaires are more cognitively demanding compared to graded-scale questionnaires (
Consequently, our research questions are as follows:
- 1.
Is intentional distortion lower in forced-choice questionnaires than in graded-scale questionnaires?
- 2.
Are there differences in levels of intentional distortion across cultural groups?
- 3.
Do people with higher cognitive ability show more intentional distortion in forced-choice questionnaires than people with lower cognitive ability?
Materials and Equipments
Measures
Big Five Inventory
The BFI is a popular instrument for international studies and it is recommended for use in cross-cultural settings (Schmitt et al., 2007). This 44-item graded-scale-format operationalization (Pervin and John, 1999) of the Big Five theory (John et al., 2008) will be used to assess personality traits. Adaptations of the BFI to the languages of the target countries, as well as country-specific psychometric properties, are available (Schmitt et al., 2007; Neşe Alkan, “Reliability and Validity of the Turkish Version of the Big Five Inventory,” unpublished manuscript, 2006).
Tailored Forced-Choice Questionnaires
Equivalent forced-choice questionnaires for each country will be constructed by pairing positively keyed items measuring personality traits from the International Personality Item Pool (
In order to ensure that the items being paired to form the blocks in the forced-choice questionnaire are as closely matched in social desirability as possible, we are conducting a study to gage social desirability levels for each item. Approximately 250 respondents (as in Stark et al., 2005) in each country will be asked to rate the items for their attractiveness. Given that social desirability may be a context-dependent property (Rothstein and Goffin, 2000), the participants will be presented with the job description of the high-stakes condition and prompted to rate the social desirability “as if” applying for that job. Next, the items will be paired using a procedure that (a) generates a list of possible pairs of items on different dimensions of the Big Five, numbering 10 pairs initially; (b) sorts the items from most desirable to least desirable, according to mean ratings; (c) identifies the two items whose means are closest; (d) removes the pair constituted by the two items from the search space; and (e) repeats the process of pairing the closest items until no more pairs remain in the search space, after which the procedure enters the next round of matching. Pairing 150 items in this manner requires eight rounds.
International Cognitive Ability Resource
We will use the 16-item ICAR Sample Test (The International Cognitive Ability Resource Team, 2014) to measure cognitive ability. This instrument, designed for online administration (
Stepwise Procedures
Participants
Data will be collected from university students or recent graduates in their early adulthood (aged 18–30) in three countries: the United Kingdom, Serbia, and Turkey. Approximately 250 participants from each country will take part in the study to construct the tailored forced-choice questionnaires and 500 participants from each country will take part in the experimental study. They will be recruited online (mostly resorting to social media, e.g., Facebook, Twitter), by using university resources (i.e., using online subject pool programs or by administering them to students during or after classes), and by advertising the study in university facilities. In order to maximize participation, the advertisements will be timed to avoid periods that would be associated with decreased participation. The participants of the experimental study will be motivated by the opportunity to enter a raffle for financial prizes and the opportunity to get individual feedback on their personality.
The targeted group of participants are students and graduates in their early adulthood according to
Participating countries were chosen based on differences in attitudes toward intentional distortion in job interviews (
Ethics Statement
The study has been given full clearance by the Ethics Committee of Universidad Autónoma de Madrid, which abides law 14/2007 of July 3, 2007 regarding biomedical research, and is fully compliant with the Declaration of Helsinki.
Design and Procedure
Participants will be invited to take a set of online tests in a single session. The tests will be administered via the Qualtrics platform (Qualtrics, Provo, UT, USA). The set includes two self-report questionnaires (graded-scale and forced-choice format), each administered in two conditions (high-stakes and low-stakes), and a test of cognitive ability. In the low-stakes condition, participants will be instructed to respond as sincerely as possible. In the high-stakes condition, they will be instructed to answer as if they were applying for a job—in this case, a management trainee position. Every participant will go through both the high-stakes and the low-stakes condition, with order determined by random assignment (see Figure 2). The within-subject design is recommended for studying intentional distortion because it accounts for individual tendencies in the behavior (Viswesvaran and Ones, 1999). Between the two conditions, respondents will answer a cognitive ability measure, which should have the additional benefit of reducing practice or memory effects for the questionnaires (
FIGURE 2

Research design flowchart. LS, low stakes; HS, high stakes; GS, graded scale; FC, forced choice.
Proposed Analysis
The Thurstonian IRT model (
This model is based on Thurstone’s (1927) Law of Comparative Judgement. It links the utility of each response option to the latent trait it intends to measure, by means of a linear function (
where Φ(x) is the cumulative standard normal distribution function at x, γl is the threshold for the binary comparison of the two items block l, λi and λk are the factor loadings of items i and k on their respective factors a and b, and the unique variances of items i and k, and ηa and ηb a respondent’s scores in factors a and b, respectively. By fitting a confirmatory factor-analytic model to the data, item and population parameters can be estimated for the model. Then, normative person parameters can be obtained through a maximum a posteriori estimator.
The Thurstonian IRT model will be integrated into a wider structural equation model, where the responses to the forced-choice questionnaire and the graded-scale questionnaire will be jointly modeled. The bivariate information from the low-stakes condition will then be used to fit the structural equation model, and an invariance analysis will be conducted to check for invariance of the two order conditions. Then, a multitrait-multimethod matrix will be assessed for construct, convergent, and discriminant validity. After that, maximum a posteriori scores for the respondents’ latent traits in both conditions will be obtained using Mplus (
Two intentional distortion scores will be obtained for each respondent by subtracting the IRT-based trait scores in the low-stakes (reference score) from those in the high-stakes condition: one concerning each test format (graded-scale versus forced-choice). To answer the first research question, those intentional distortion scores will be tested for significant differences using Rao’s F-test (
Anticipated Results
The present study intends to clarify the influence of test format, culture, and cognitive ability on intentional distortion in self-report personality measures. Hypotheses made concerning the influence of test format, culture, and cognitive ability are based on and integrated in the theoretical model of intentional distortion by
Firstly, tests that use a forced-choice item format have been proposed to reduce the effects of respondents’ intentional distortion on the test results. However, they have proved to be impractical up to now because forced-choice questionnaire items generate ipsative data. By using an IRT-based data analysis, the present study aims to increase the applicability of the forced-choice tests, and provide a valuable alternative for practitioners to reduce the effects of intentional distortion in personality assessment. As forced-choice format makes it more difficult to identify advantageous response patterns (Stark et al., 2014) and might also decrease expectancy beliefs (i.e., belief in ability to successfully distort), it is expected that intentional distortion will be lower in forced-choice questionnaires than in graded-scale questionnaires.
The results of our study regarding the test format will be of practical relevance for the assessment in high-stakes situations, such as personnel selection, where important decisions are made based on candidates’ scores on personality tests. Future research could explore the utility of the assessment method for other high-stakes contexts, such as establishing eligibility for trial. In the long term, this will enable a more accurate and fairer assessment of participants in high-stakes contexts.
Secondly, it is expected that cultures differ in the extent of intentional distortion they display. More specifically, it is expected that participants from cultures scoring low, medium, or high on the index of positive attitude toward intentional distortion (the United Kingdom, Serbia, and Turkey, respectively), will show, respectively, low, medium, and high levels of intentional distortion. This influence of culture on intentional distortion may act through valence beliefs (i.e., informing personal attitude toward intentional distortion) and instrumentality beliefs (i.e., affecting belief that intentional distortion will lead to positive outcomes;
Cross-national work-related mobility is increasing nowadays, and likewise with the reach of multinational enterprises. Practitioners conducting personality assessment in such cross-national contexts need to understand the differences in their respondents’ tendencies to complete personality tests in certain ways. By investigating the phenomenon of intentional distortion in three countries that differ in their attitude toward this practice, the present study will have further implications for international assessment.
Thirdly, we will also explore the relationship between a person’s general cognitive ability and intentional distortion, both on graded-scale and forced-choice items. In graded-scale questionnaires, no influence of cognitive ability on intentional distortion is expected. In forced-choice questionnaires, a positive relation of cognitive ability and the ability to distort is hypothesized, as it is expected that participants should be more able to identify the advantageous response patterns. Moreover, cognitive ability might also reinforce a person’s motivation to distort by raising their expectancy beliefs of how successful they will be at distorting their answers.
Nevertheless, a potential rejection of this hypothesis could indicate support for an alternative explanation. Participant’s cognitive ability can be negatively related to their motivation to distort as more cognitively able applicants would be more aware of possible short-term consequences (such as being excluded from the applicants pool for failing social desirability items), or long-term consequences (such as not being suitable for the role or not fitting into working team) of distorting answers in high-stakes contexts. Yet another reason for choosing not to distort in participants with high cognitive skills is associated with higher self-efficacy and belief that they can score high without distorting (Levashina et al., 2009), so their expectancy belief may be that distorting is not worth the effort and risk-taking. However, because of the simulated nature of the high-stakes manipulation, the motivational processes to distort may differ from those in an actual high-stakes situation, for example because the long-term consequences are less taken into consideration, which threatens the ecological validity of the results. Simulating the high-stakes situations is a common practice in this field of research (see, e.g.,
Understanding how cognitive ability and intentional distortion relate in the context of assessment is important to clarify aspects of predictive and construct validity of personality tests. Although a high predictive validity is useful in practice, it is essential to understand what the test actually measures. We have tried to achieve this by anchoring the study design in a solid theoretical framework that not only contributes to explaining the interrelations between concepts but also can guide future research to build a deeper and more comprehensive understanding of intentional distortion.
Limitations of our experimental design include the use of student groups as representative populations, lack of control over the physical testing environment and sample equivalence, and the possibility of a high rate of attrition leading to less diversity in sample. However, we try to mitigate the effect of the first aspect by advertising the study to recent graduates and students in final years, who are confronting (or will soon be confronting) the challenge of obtaining their first job. Regarding control over the physical environment, online assessment is an increasingly common practice, with 81% of the companies that use assessment administering it online (Kantrowitz, 2014), despite its potential disadvantages. Furthermore, it appears that online tests and pen-and-paper versions are roughly equal in their susceptibility to intentional distortion (
Statements
Ethics statement
The study has been given full clearance by the Ethics Committee of Universidad Autónoma de Madrid, which abides law 14/2007 of July 3, 2007 regarding biomedical research, and is fully compliant with the Declaration of Helsinki.
Author contributions
All authors listed, have made substantial, direct and intellectual contribution to the work, and approved it for publication.
Acknowledgments
This research was made possible by the Junior Researcher Programme (http://jrp.pscholars.org/). We would like to thank everyone involved in the organization of the Programme for their assistance.
Conflict of interest
The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
Abbreviations
- BFI
big five inventory
- ICAR
international cognitive ability resource
- IRT
item-response theory
- MUPP
multi-unidimensional pairwise preference [model]
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Summary
Keywords
personality assessment, personnel selection, forced-choice, Thurstonian IRT, faking, ipsativity, cross-cultural comparison
Citation
Van Geert E, Orhon A, Cioca IA, Mamede R, Golušin S, Hubená B and Morillo D (2016) Study Protocol on Intentional Distortion in Personality Assessment: Relationship with Test Format, Culture, and Cognitive Ability. Front. Psychol. 7:933. doi: 10.3389/fpsyg.2016.00933
Received
10 March 2016
Accepted
06 June 2016
Published
28 June 2016
Volume
7 - 2016
Edited by
Gabriela Diana Roman, University of Cambridge, UK
Reviewed by
Daniel Saverio John Costa, University of Sydney, Australia; Keith M. Harris, University of Queensland, Australia
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Copyright
© 2016 Van Geert, Orhon, Cioca, Mamede, Golušin, Hubená and Morillo.
This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
*Correspondence: Daniel Morillo, daniel.morillo@uam.es
This article was submitted to Quantitative Psychology and Measurement, a section of the journal Frontiers in Psychology
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