Abstract
Previous studies have shown that creativity is enhanced by a broad attentional scope, defined as an ability to utilize peripheral stimuli and process information globally. We propose that the reverse relationship also holds, and that breadth of attention also is a consequence of engaging in a creative activity. In Study 1, participants showed increased breadth of attention in a visual scanning task after performing a divergent thinking task as opposed to an analytic thinking task. In Study 2, participants recognized peripheral stimuli displayed during the task better after performing a divergent thinking task as compared to an analytic task, whereas recognition performance of participants performing a task that involves a mix of divergent and analytic thinking (the Remote Associates Test) fell in between. Additionally, in Study 2 (but not in Study 1), breadth of attention was positively correlated with performance in a divergent thinking task, but not with performance in an analytic thinking task. Our findings suggest that the adjustment of the cognitive system to task demands manifests at a very basic, perceptual level, through changes in the breadth of visual attention. This paper contributes a new, motivational perspective on attentional breadth and discusses it as a result of adjusting cognitive processing to the task requirements, which contributes to effective self-regulation.
Introduction
What is the temperature in the place you are currently in and what background sounds can you hear? Unless the environmental conditions are extreme, you probably did not register these peripheral, seemingly unimportant stimuli. Indeed, doing so would only be distracting and may interfere with other activities. When generating creative ideas (ideas that are both novel and useful; , ), however, having a broad attentional scope and noticing peripheral stimuli can be beneficial. For example, found that people who score high on creativity tests, as compared to less creative problem solvers, are better able to take advantage of peripheral cues (prompts) to solve the task at hand, and similar results were obtained in later experiments (; ; ). More recent studies also found strong support for the beneficial effect of broad attention on creative idea generation: Creativity is enhanced by meditation techniques that broaden attention (, ; see also ), as well as by experimental manipulations that increase attentional breadth (; ; ; ; ). It has even been found that alcohol intake can facilitate creative proble solving, which is expected to be driven by reduced attentional control and higher sensitivity to peripheral information ().
Although it is clear that breadth of attention influences creative performance, here we explore the intriguing possibility of the reverse causal relation: that engaging in creative activity can influence attentional breadth. Just as certain types of meditation or experimental manipulations enhance breadth of attention, engaging in a creative task may broaden the attentional field. This possibility is intriguing because it would suggest that the cognitive system is able to adapt to task demands at a fundamental (perceptual) level. Indeed, suggests that successful problem solving requires the cognitive system to flexibly adjust to task requirements. Because creative tasks are ill-defined and demand exploration of problem space (e.g., ), a broader attentional scope is beneficial and may be triggered by the particular activities for which it is needed. For example, it is possible that engaging in brainstorming activates a completely different mindset (which manifests in the attentional breadth) than engaging in planning an agenda, because planning does not require a broad search for solutions whereas brainstorming does.
The current paper reports two experiments in which we manipulated engagement in certain activities (creative idea generation or other) and measured attentional breadth in different ways. Specifically, we measured attentional breadth as a consequence of engagement in a divergent thinking task, an analytic thinking task, or (only in Study 2) in the Remote Associates Test (RAT; ), a test that involves a mix of divergent and analytic thinking. Together, these studies suggest that the cognitive system adaptively responds to task demands at a very basic level of information processing (breadth of attention) and that breadth of attention is also a consequence of engaging in a creative activity. Based on these and prior findings, we propose that the attentional breadth–creativity relation is, in fact, bi-directional.
Broad Attention Stimulates Creativity
According to associative theory, creativity requires finding elements that are remotely associated and combining them in a meaningful way. This theory explains why a broad scope of attention should increase creativity: It gives access to a larger pool of elements, and therefore, facilitates original combinations of these elements (). Mednick proposed that people differ in the strength of their associations to certain concepts (e.g., “table”), with some people having a steep association hierarchy and others a flatter one. If one association dominates (e.g., “chair”), then the remaining, potentially creative associations are less likely to be activated, and the association hierarchy is steep; however, if various associations are similarly strong, the association hierarchy is relatively flat, which may lead to more creative outcomes. Because a broad scope of attention implies that diverse elements in the perceptual field are similarly important, broad attention should facilitate a flat association hierarchy. This idea has been proposed by , who suggested that the mind can be represented as a set of interconnected nodes, similar to neural networks, which may be activated in different degrees (see also Spreading-Activation Theory of Semantic Processing; ). When attention is narrow, strong activation of a single node prevents activation from spreading to other nodes in the network – in this case, a single concept (like “chair” in response to “table”) is activated strongly and adjacent nodes (like “tablecloth”) are inhibited. However, when more nodes are activated simultaneously and attention is broad, then the activation of each node is weaker, and there is no inhibiting effect on other nodes. Such situations lead to the generation of more remote, and potentially creative, associations. A similar idea has been proposed by the extensive–intensive attention theory (, , , ): extensive attention relates to more sensitivity toward peripheral stimuli (rather than strong focus on central stimuli) and consequently, weak activation of a large pool of nodes in the semantic network.
Consistent with this idea, found that those who are able to connect remote ideas are also those who can take advantage of seemingly irrelevant, peripheral stimuli to solve the task at hand. Furthermore, confirmed this idea by showing that scores on the RAT (), a test which measures the ability to make remote associations, positively predict the number of word puzzles (anagrams) solved with peripheral cues (answers to the word puzzles played on the tape recorder in the background). Other evidence is also consistent with this reasoning. For example, found a positive relation between creativity of poems and sensitivity to peripheral stimuli in the environment. Experimental studies confirm that it is indeed a broad conceptual scope that increases creative performance (; ; ; ; ; ). Finally, studies on meditation suggest that attending to the surroundings in a broad and defocused manner boosts creativity: Open monitoring, compared with focused attention meditation, has been found to increase performance in creative idea generation (, ; ). Together, these findings provide converging evidence that broad attention facilitates creative performance by expanding the scope of concepts that may be combined into a potentially creative outcome.
Does Engaging in Creativity Lead to Broader Attention?
Although it is well established that broad attention increases creativity, the idea that engaging in creative activity could alter the breadth of the attentional field has not yet been investigated. If generating creative ideas requires broadening the conceptual scope to transcend from obvious solutions to more original ones, it is also possible that attempting to produce creative output in itself will broaden the attentional field. This can be true especially when we compare it with engaging in an activity that does not require such expansion of horizons, or even asks for the opposite – focusing only on the task-relevant information to arrive at a single correct solution (cf. ; ).
Indirect support for this idea comes from the studies that contrasted divergent thinking tasks with the RAT (; ). In divergent thinking tasks, participants were asked to generate multiple creative uses of an everyday object (e.g., a brick), whereas in the RAT participants had to provide a single word that is a common associate for three words that were provided; here, only one solution was correct. argued that engaging in these tasks induces a certain control state, which either favors flexible switching between options with little “top-down” guidance (divergent thinking) or releases a strong top-down bias, which guides a person toward one specific option (solving the RAT). The first case is associated with achieving creativity through flexible and relatively effortless processing (i.e., low cognitive control and low self-control; ), whereas the second refers to creativity achieved through persistent and effortful processing (i.e., high cognitive control; ). Results have shown that engaging in divergent thinking, compared with solving the RAT, led to higher multitasking performance (), and to a more positive mood (), which is associated with broad attention and global processing (; ; ; ; ).
Overview of the Present Studies
Overall, these results suggest that the weak top-down control state induced by divergent thinking should be connected with defocused and broader attention (see also ; ; ). However, to the best of our knowledge, there is no direct evidence showing this effect. Providing a direct test of this idea is the aim of the present contribution. If indeed engaging in a divergent thinking task broadens the attentional field (as compared with engaging in analytic thinking task) this would indicate that, at a very basic perceptual level, the cognitive system can adapt to task demands.
To test the idea that engaging in creative activity leads to a broader attentional field, we performed two studies, in which we compared a divergent thinking task with an analytic thinking task (Study 1) and a divergent thinking task with both an analytic thinking task and the RAT (Study 2). We expected that performing a divergent thinking task would lead to a broader attentional field than performing an analytic thinking task, because top-down cognitive control is lower for a task that requires flexible and explorative processing (i.e., divergent thinking) than for a task that requires careful evaluation of task-related information to arrive at a single correct solution (i.e., analytic thinking). In turn, these differences in mindset and cognitive control state will translate to differences in breadth of attention.
Both studies used a between-subjects design and employed different measures of breadth of attention. Study 1 measured attentional breadth with a task specifically designed to measure extensive–intensive attention states (), with a state of extensive attention defined as broader and more sensitive to peripheral stimuli than a state of intensive attention. In the second study, we drew from the peripheral cues paradigm () to measure breadth of attention through recognition of peripheral stimuli. We also assessed performance on each task and examined whether performance in each of the tasks correlates with our measure of breadth of attention. As discussed above, previous research suggests that breadth of attention should correlate positively with creative performance but not with analytic performance.
Study 1
Method
Participants and Design
Ninety undergraduate students participated in an experiment on the “properties of cognitive processes” in exchange for credit points. However, 14 participants were excluded from analysis due to: disrupted procedure during attention measurement (e.g., talking to the experimenter, the door being opened, noise), using a touchpad instead of a mouse, failing to understand the attentional breadth measure instruction (e.g., selecting very few stimuli, see the description of the Ellipses Test in Measures), and a computer malfunction. Data from 76 participants was analyzed (59 females and 17 males), whose age ranged from 18 to 53 years (M = 21.59, SD = 4.16). Average age did not differ between conditions, t(74) = 0.26, p = 0.798.
Participants were randomly assigned to two conditions of a between-subjects design. In the divergent thinking task condition (n = 40; 30 female, Mage = 21.48), participants performed the Unusual Uses Task with instructions developed by . Participants were asked to write down all original and creative uses of a brick they could think of. Participants in the analytic thinking task condition (n = 36; 29 female, Mage = 21.72) were asked to solve a task from the analytic reasoning section of the Law School Admission Test (; also see ). This test measures the ability to derive conclusions from a set of assumptions and asks participants to apply logic to multifaceted problems, understand how rules affect outcomes and decisions, and identify connections between concepts. The task that we employed required the participants to follow five rules (e.g., “the student must clean the kitchen first before shopping for groceries”) to determine the correct order of household chores (e.g., “grocery shopping”) performed by a student.
Measures
Breadth of attention
To measure breadth of attention, we used the Ellipses Test (), which consisted of 363 letters (a, d, e, k, s, and w) arranged in the shape of ellipses on a computer screen. Ellipses made of letters varied in size, with smaller ellipses located inside bigger ellipses (see Figure 1). Letters were displayed in a black font on a white background. Participants had to select letters d with mouse clicks. After a letter had been clicked, its color turned to green to mark its selection. Some ds were spread out (n = 17) and others (n = 43) appeared in small clusters, which made them easier to spot with a broader attentional field. We used the distance between selections (percentages of the screen size) as indicator of attentional breadth and computed two indicators: total distance covered (“travelled”) by the solver while searching for ds and the standard deviation (SD) of distance between clicks.
FIGURE 1
Total distance was computed as the sum of distances between all clicks. High total distance indicates that the solver searched for ds globally, within a broad perceptual field; low total distance indicates that the solver searched for ds locally, within a narrow perceptual field. SD of distance was computed to examine the amount of variation in distances. Because most ds appeared in clusters and broad (but not narrow) attention should facilitate spotting such clusters, this should result in small distances within each cluster and big distances between the clusters, thus creating a high standard deviation. Participants may differ in how many letters they selected in total, so we controlled for the total number of clicked letters, as this could bias the attentional breadth indicators.
Control measures
It is possible that engaging in different tasks influenced participants’ mood state. Because moods affect creative performance (
Procedure
Upon arrival, participants gave written informed consent and were randomly assigned to a divergent thinking or analytic thinking task condition. The experiment was run in Inquisit Lab4. First, participants answered four pretest mood items (
After 2 min, the test ended and the participants were instructed to finish the divergent thinking or analytic thinking task. In the divergent thinking task condition, participants continued writing down possible uses of a brick for another 1.5 min. In total (before and after the Ellipses Test), they thus performed the divergent thinking task for 3 min (see also
In the final part, participants rated their posttest mood with items differing from those used at the beginning (
Coding Performance
Divergent thinking task
For the divergent thinking task, we closely followed the subjective scoring procedures developed by
Analytic thinking task
The aim of the analytic thinking task was to order household chores according to rules given (
Results
Control Variables
Control variables (task enjoyment and subjective difficulty, pretest and posttest mood1) did not differ between experimental conditions (all ts < 1.14; ps > 0.257). Mean accuracy (the number of clicked ds divided by the number of all clicked letters) in the Ellipses Test did not differ between conditions either, t(74) = 0.26, p = 0.794. Similarly, there were no differences between conditions in the number of all clicked letters (t[74] = 0.28, p = 0.783), number of clicked ds (t[74] = 0.35, p = 0.732; Mdivergent = 59.58, Manalytic = 59.28), and in the number of other clicked letters (t[74] = 0.20, p = 0.845, Mdivergent = 0.88, Manalytic = 0.92). This is in line with the assumptions of the method, which diagnoses attentional breadth not through the effectiveness of finding the ds but through the strategy of searching the perceptual field.
Effect of the Task on Breadth of Attention
We performed a multivariate analysis of covariance (MANCOVA) with task type (divergent vs. analytic) as independent variable, total distance and SD of distance as dependent variables, and total number of clicked letters as a covariate. We found a significant multivariate effect: participants who solved the divergent thinking task had broader attention (Mtotal = 962.43, MSD = 17.56) than participants who solved the analytic thinking task (Mtotal = 909.81, MSD = 16.07), F(2, 72) = 3.19, p = 0.047 (see Figure 2). Total number of clicked letters was a significant covariate, F(2, 72) = 35.57, p < 0.001. In a follow-up univariate analyses, the effect of task type (divergent vs. analytic) on total distance did not reach significance level when corrected for multiple comparisons, F(1, 73) = 3.99, p = 0.050 (p = 0.100 with Bonferroni correction), but the univariate effect of task type (divergent vs. analytic) on SD of distance was significant, F(1, 73) = 6.24, p = 0.015 (p = 0.030 with Bonferroni correction). Confidence intervals for both effects did not include zero, 95% CI (0.09, 102.93) for total distance and 95% CI (0.31, 2.76) for SD of distance, which suggests a significant difference for both indicators. Total number of clicked letters was a significant covariate for SD of distance, F(1,73) = 7.13, p = 0.009 (p = 0.018 with Bonferroni correction), but not for total distance, F(1,73) = 1.78, p = 0.186 (p = 0.372 with Bonferroni correction). The effect size was small to moderate (Cohen’s d = 0.47 for total distance; Cohen’s d = 0.54 for SD of distance;
FIGURE 2

Standardized breadth of attention (total distance and SD of distance) in divergent thinking task condition and analytic thinking task condition in Study 1. Total distance (in z-scores) ranged from –2.41 to 2.26, and SD of distance ranged from –2.25 to 2.34.
In order to verify whether mood, subjective task difficulty and enjoyment can account for the influence of the task type (divergent vs. analytic) on breadth of attention, we performed another MANCOVA. In this analysis, we additionally entered the following covariates: pretest mood, subjective task difficulty, and task enjoyment. We found that the additional covariates had no multivariate effect on breadth of attention (all ps > 0.13) and that the multivariate effect of the task type (divergent vs. analytic) on breadth of attention remained significant, F(2, 29) = 3.84, p = 0.026. Both effects in a univariate follow-up analyses remained at the same significance level as in the analysis without additional covariates, F(1, 70) = 4.02, p = 0.049 (p = 0.098 with Bonferroni correction) for total distance and F(1, 70) = 7.13, p = 0.009 (p = 0.018 with Bonferroni correction) for SD of distance. Thus, pretest mood, subjective task difficulty, and enjoyment cannot explain the influence of task type (divergent vs. analytic) on attentional breadth.
Performance
We performed a correlation analysis separately for the divergent and analytical thinking task condition to examine whether breadth of attention correlated with performance. We found that performance in the divergent thinking task, as well as in the analytic thinking task, was unrelated to total distance and SD of distance (-0.16 < r < 0.05; all ps > 0.351).
Discussion of Study 1
Study 1 provided initial evidence that engaging in a divergent thinking task, compared with engaging in an analytic thinking task, broadens the scope of attention. We found a significant multivariate effect on attention indicators (total distance and SD of distance), both when we did and did not control for pretest mood, subjective task difficulty, and enjoyment. This suggests that these control variables cannot explain the effect of task type (divergent vs. analytic) on attentional breadth. We found a significant univariate effect on SD of distance, but the univariate effect on total distance did not reach significance. This suggests that broad attention triggered by the divergent thinking task was not so strongly visible in global search for the target letters within a broad perceptual field; instead, it was more reliably reflected in higher variation of distances obtained when the solver noticed and clicked on the ds that appeared in clusters. Furthermore, and somewhat surprisingly, in this study, attentional breadth was unrelated to creative performance. A possible explanation is that breadth of attention was measured in the middle of task performance. Switching attention between idea generation and the Ellipses Test potentially disrupted the flow of ideas while participants were generating creative solutions, which may have weakened the correlation between attentional breadth and creative performance.
Study 2
To replicate the findings of Study 1 and generalize the results to other divergent and analytic thinking tasks, we performed Study 2. In this study, we wanted to avoid interrupting participants by the Ellipses Test, and therefore measured attentional breadth via the recognition of peripheral stimuli which were displayed during task performance. This method builds on the paradigm of incidental (peripheral) stimuli in creative problem solving (
We also added a condition in which participants performed the RAT (
Method
Participants and Design
One hundred thirty-eight participants were recruited through the university participant recruitment system and social networks to participate in an experiment on “solving different tasks” (107 females and 31 males). Their age ranged from 19 to 53 years (M = 26.79, SD = 8.31). Average age did not differ between conditions, F(2, 133) = 0.812, p = 0.446. To diversify our sample, in this study, apart from student participants (n = 97), we also recruited people who were not enrolled at university and who pursued a creative career or had a creative hobby (n = 38; background of three participants was not saved due to an internet connection error). Education and main activity of participants are summarized in Table 1. Student participants earned credit points for participation. Student and non-student participants could obtain one of seven shopping vouchers worth 50 PLN (around 12 €). Participants were seated at computers separated by screening walls in the laboratory, and were run individually or in small groups (maximally four participants).
Table 1
| Divergent thinking task (n = 47) (%) | Analytic thinking task (n = 45) (%) | RAT (n = 46) (%) | Total sample (N = 138) (%) | |
|---|---|---|---|---|
| Education | ||||
| Primary school | 0 | 0 | 2.2 | 0.7 |
| High school | 53.2 | 37.8 | 37.0 | 42.8 |
| University level | 42.5 | 62.2 | 60.8 | 55.1 |
| Missing | 4.3 | – | – | 1.4 |
| Main activity | ||||
| Education | 61.7 | 26.7 | 65.2 | 65.9 |
| Paid work | 27.7 | 71.1 | 23.9 | 26.1 |
| Other | 6.4 | 2.2 | 10.9 | 6.5 |
| Missing | 4.3 | – | – | 1.4 |
Education and main activity of participants in Study 2.
Participants were randomly assigned to three conditions of a between-subjects design: divergent thinking (n = 47, 38 female, Mage = 25.78), analytic thinking (n = 45, 33 female, Mage = 26.67), and the RAT (n = 46, 36 female, Mage = 28.00). As a divergent thinking task, we employed the Unusual Uses Task (
Measures
Breadth of attention
Participants’ task in each of the conditions was displayed in the middle of the screen on a white background, which was surrounded by a gray frame. Twenty-five peripheral stimuli, geometric shapes and symbols, were displayed on the gray frame, always in the same locations and for the duration of the whole task (see Figure 3; the same number of peripheral stimuli – 25 – was used in previous research, e.g.,
FIGURE 3

The task with instructions in the heading, response window in the middle of the screen, and symbols in the peripheries of the screen (divergent thinking task condition) in Study 2.
Control measures
We employed an Affect Grid to measure mood after the task (
Procedure
The study consisted of two parts: online and laboratory. In the online part, participants gave an informed consent and filled in questionnaires, results of which are not reported in this paper.2 Upon arrival in the lab, participants were randomly assigned to the divergent thinking, analytic thinking, or the RAT condition. The experiment was run in the Inquisit Lab5. In the first part, not reported in this paper, participants took part in another experiment, in which they also solved a divergent thinking task, analytic thinking task or the RAT. After the first part, the divergent thinking, analytic thinking task or the RAT was displayed in the middle of the screen and 25 stimuli were displayed in the peripheries. Participants remained in the same condition that they were assigned to in the first part (i.e., they solved a different task of the same type for the second time).
In the divergent thinking task condition, people generated creative uses of a potato (
Next, all participants performed a mood check (Affect Grid;
Coding Performance
Divergent thinking task
We trained three independent coders to score three classic indicators of creativity: fluency, flexibility, and originality (
Analytic thinking task
The aim of the analytic task was to order men from the lowest to the tallest (
The RAT
Participants scored 1 point for each correctly solved trial (
Results
Control Variables and Solution Time
We performed separate analyses of variance (ANOVAs) to examine the effects of our manipulation on task enjoyment, subjective difficulty, valence, and arousal, and found no effects (all ps > 0.128). On average, participants spent 144 s on solving analytic thinking task (SD = 57 s) and 144 s on solving the RAT (SD = 76 s). The solution time of divergent thinking task was fixed and was 180 s.
Effect of the Task on Breadth of Attention
We performed a one-way ANOVA with task type (divergent thinking vs. analytic thinking vs. RAT) as independent variable and the recognition index as dependent variable. We found a significant difference in the memory recognition index among the three conditions, F(2,135) = 4.25, p = 0.016 (see Figure 4). A follow-up simple effects analysis revealed that recognition in the divergent thinking condition (M = 9.49, SD = 17.03) was significantly higher than in the analytic thinking condition (M = -0.60, SD = 11.95, p = 0.013 with Bonferroni correction). Confidence interval for this comparison did not include zero, 95% CI (1.69, 18.49), and the effect size was moderate (Cohen’s d = 0.69). Recognition in the RAT condition (M = 4.09, SD = 19.79) did not differ significantly from the other conditions (ps > 0.357). Confidence intervals for comparisons between RAT and other conditions included zero, 95% CI (-2.95, 13.75) with divergent thinking task and 95% CI (-3.75, 13.13) with analytic thinking task.
FIGURE 4

Breadth of attention (memory recognition index: percentage of hits minus percentage of false alarms) in divergent thinking task condition, the RAT, and analytic thinking task condition in Study 2.
In order to verify whether time on task, mood, subjective task difficulty, and enjoyment can account for the influence of the condition (divergent thinking vs. analytic thinking vs. RAT) on breadth of attention, we performed analysis of covariance with condition as independent variable, recognition index as a dependent variable and solution time, valence, arousal, subjective task difficulty, and enjoyment as covariates. All covariates apart from subjective task difficulty were not significant (ps > 0.101). However, subjective task difficulty was a significant covariate, F(1,129) = 5.44, p = 0.021, but the effect of manipulation (divergent thinking vs. analytic thinking vs. RAT) on recognition index remained significant after controlling for covariates, F(2, 129) = 5.48, p = 0.005.
Performance
We performed a correlation analysis separately for each condition to test whether recognition (the index of attentional breadth) is related to performance in each of the conditions. Performance was related to recognition in the divergent thinking task condition (rflexibility = 0.34, p = 0.019; roriginality = 0.29, p = 0.047, n = 47) and the RAT condition (r = 0.44, p = 0.002, n = 46), but not in the analytic thinking task condition (r = 0.14, p = 0.352, n = 45).
Discussion of Study 2
Using a different measure of attentional breadth, Study 2 conceptually replicated the findings of Study 1 and strengthened the evidence that engaging in divergent thinking tasks, compared with engaging in analytic thinking tasks, broadens the scope of attention. Interestingly, attentional breadth triggered by the RAT did not differ significantly from attentional breadth triggered by other tasks. A reason for this may be that the RAT can be solved with different strategies that employ more divergent or analytic thinking (
In this study, we found the expected positive relationship between breadth of attention and performance in divergent thinking task. In contrast to Study 1, task performance was not interrupted in this study, and this seems a plausible reason why the correlation was stronger than in Study 1. Similarly to previous findings, analytic thinking performance did not correlate with attentional breadth (
General Discussion
The ability to process peripheral stimuli together with the ability to broaden the attentional field has been suggested to characterize creative problem solvers (
Attentional Breadth as a Self-Regulation Mechanism
Showing the reversed causal relationship between creativity and attentional breadth provides a new perspective, in which attentional breadth has a motivational basis. In this view, attentional breadth is a result of adjusting cognitive processing to task requirements, which ensures effective self-regulation (cf.
This perspective is consistent with several theoretical approaches. For example, the extensive–intensive attention theory (
This line of reasoning is also compatible with construal level theory (
Limitations
Results of our experiments have to be interpreted in the light of some limitations. A first limitation is that the two studies differed on various aspects, including different divergent thinking and analytic thinking tasks (and the inclusion of the RAT only in Study 2), and different measures of attentional breadth. In Study 1, task performance was interrupted and breadth of attention was measured with a separate task, but in Study 2, participants encoded the symbols during the task performance and later reported their recognition of symbols. Therefore, attention was measured without interrupting task performance in Study 2 and participants were not even aware that the recognition of symbols would later be measured. Although findings were consistent in that the divergent thinking task in both studies led to broader attention than the analytical task, one finding was clearly different: breadth of attention correlated with divergent thinking performance in Study 2 but not in Study 1. It is likely that this correlation was not obtained in Study 1 because the measurement of attentional breadth interfered with performance on the divergent thinking task.
Second, we established our effects of type of task on breadth of attention using between-participants designs. We cannot exclude that a priori differences between conditions existed in breadth of attention, although such differences should be eliminated by random assignment of participants to conditions. Nonetheless, within-participants designs would offer the opportunity to observe changes in breadth of attention as a consequence of performing a certain task, which would offer strong evidence for the effects of task performance on breadth of attention. One difficulty, however, with such a design is that breadth of attention had to be measured twice, and preferably with similar tasks, which may be problematic because of learning effects (e.g., peripheral stimuli might be intentionally memorized if the recognition test was anticipated).
Third, and related, although we found that performing a divergent thinking task led to higher breadth of attention than performing an analytical task, we cannot conclude whether the divergent task increased breadth of attention or the analytical task lowered it. Again, a within-participants design may solve the issue. Alternatively, some control condition could be used, although it is not clear a priori which tasks would have no effect on breadth of attention and could function as a neutral control condition.
Future Directions
Besides addressing these limitations, we also see other opportunities for future research. An interesting issue relates to different manifestations of cognitive adjustment to task demands. One line of research has linked creativity to the tendency toward global vs. local processing (i.e., whether people perceive an object as a whole or whether they attend to the details of the object;
Future research could also clarify the role of the orienting mechanism of attention – how attention aligns with an internal (e.g., memory structure) or an external sensory (e.g., object from the surroundings) stimulus (
Importantly,
Finally, it would be interesting to further investigate the relationship between attentional breadth and solving the RAT (
Conclusion
The present research showed that engaging in creative idea generation, as compared with engaging in analytic thinking, broadens the scope of attention. Interestingly, we found that broadened attention also relates to higher performance in creative tasks. Our findings converge with the control-state approach to creativity (
Statements
Data availability statement
The raw data supporting the conclusions of this manuscript will be made available by the authors, without undue reservation, to any qualified researcher.
Ethics statement
These studies were carried out in accordance with the recommendations of the ethical standards, Ethical Research Committee of SWPS University of Social Sciences and Humanities, Faculty in Sopot, Poland. The protocol was approved by the Ethical Research Committee of SWPS University of Social Sciences and Humanities, Faculty in Sopot, Poland, project number WKE/S 14/V/6. All subjects gave informed consent in a written (Study 1) or online (Study 2) form in accordance with the Declaration of Helsinki.
Author contributions
MW and AK developed the theoretical conception and the study design. MW performed the data collection and analyses. MW, AK, and BN interpreted the results. MW drafted the manuscript. BN and AK revised the manuscript and contributed to the final version.
Funding
This research was financially supported by Ministry of Science and Higher Education in Poland from the budget for science in 2014–2018 as a research project within the “Diamond Grant” (grant no. DI2013 010843) awarded to MW and by grant 453-15-002 of the Netherlands Organization for Scientific Research (NWO) awarded to BN.
Conflict of interest
The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
Footnotes
1.^Additionally, we tested whether the divergent thinking task triggered a more positive mood and the analytic task triggered a more negative mood, as reported by
2.^Details on these measures may be obtained from the first author.
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Summary
Keywords
creativity, idea generation, divergent thinking, breadth of attention, self-regulation, analytic thinking, Remote Associates Test, convergent thinking
Citation
Wronska MK, Kolańczyk A and Nijstad BA (2018) Engaging in Creativity Broadens Attentional Scope. Front. Psychol. 9:1772. doi: 10.3389/fpsyg.2018.01772
Received
28 March 2018
Accepted
03 September 2018
Published
21 September 2018
Volume
9 - 2018
Edited by
Amory H. Danek, Universität Heidelberg, Germany
Reviewed by
Jasmin M. Kizilirmak, University of Hildesheim, Germany; Valerio Santangelo, University of Perugia, Italy; Gillian Hill, University of Buckingham, United Kingdom
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© 2018 Wronska, Kolańczyk and Nijstad.
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*Correspondence: Marta K. Wronska, m.k.wronska@rug.nl
This article was submitted to Cognition, a section of the journal Frontiers in Psychology
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