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ORIGINAL RESEARCH article

Front. Psychol., 15 July 2022

Sec. Organizational Psychology

Volume 13 - 2022 | https://doi.org/10.3389/fpsyg.2022.884673

This article is part of the Research TopicEmotions as Key Drivers of Consumer Behaviors: A Multidisciplinary PerspectiveView all 13 articles

RETRACTED: Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment

Retracted

A retraction of this article was approved in:

  1. Retraction: Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment

    1. Read retraction
Weijun Bian,Weijun Bian1,2Gong Yan*Gong Yan2*
  • 1School of Literature and Business, Xi’an Siyuan University, Xi’an, China
  • 2School of Urban Construction, Xi’an Siyuan University, Xi’an, China

This article has been retracted. Please follow the link to the full retraction notice for details.

Received: 26 February 2022; Accepted: 23 June 2022;
Published: 15 July 2022; Retracted: 07 August 2025.

Edited by:

Debora Bettiga, Politecnico di Milano, Italy

Reviewed by:

Eduardo Moraes Sarmento, Lusophone University of Humanities and Technologies, Portugal
Matthew Tingchi Liu, University of Macau, China

Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.