Abstract
Romantic love is universally observed in human communities, and the manner in which a person chooses a long-term romantic partner has been a central question in studies on close relationships. Numerous empirical psychological studies have demonstrated that facial attractiveness greatly impacts initial romantic attraction. This close link was further investigated by neuroimaging studies showing that both viewing attractive faces and having romantic thoughts recruit the reward system. However, it remains unclear how our brains integrate perceived facial attractiveness into initial romantic attraction. In addition, it remains unclear how our brains shape a persistent attraction to a particular person through interactions; this persistent attraction is hypothesized to contribute to a long-term relationship. After reviewing related studies, I introduce methodologies that could help address these questions.
Introduction
Our lives are filled with social relationships. Some close relationships, including romantic relationships, might last for years or even decades. In the initiation of a long-term relationship, deliberate thinking is likely required to infer the personal traits of a person that one encounters. Contrary to this intuition, experimental studies have demonstrated that personality inferences from facial appearance are performed very rapidly and strongly influence the perceiver’s attitude toward the person (Todorov et al., 2008, 2013). This review focuses on the cognitive process in the context of the initiation of a romantic relationship; more specifically, how is the perceived facial attractiveness of a potential partner integrated into the initial romantic attraction? In this review, I employ the definition of the term “attraction” provided by Montoya and Horton (2014): “a person’s immediate and positive affective and/or behavioral response to a specific individual, a response that is influenced by the person’s cognitive assessments.”
Close Link Between Facial Attractiveness and Romantic Attraction
Romantic love is observed in nearly all societies () and is thought to be deeply connected to human mate selection (e.g., ; Walum and Young, 2018). For these reasons, extensive studies on close relationships have been devoted to understanding how people evaluate potential partners. Early experimental studies reported that facial attractiveness could predict initial romantic attraction on actual dates (e.g., Walster et al., 1966; ). This close link has been focused on by evolutionary psychologists working on human mate selection (e.g., ; ). conducted a cross-cultural survey and observed significantly higher desirability for partners’ physical attractiveness by males than by females in almost all countries. Based on the findings, the authors hypothesized that several features shown in attractive faces (e.g., smooth skin, good muscle tone, lustrous hair, and full lips) could signal higher fertility and reproductive value or good health. A meta-analysis conducted by observed greater value placed on physical attractiveness of the female partners by males, although the sex difference was larger when examining self-reports than examining behavior. Based on these findings, predicted that sex differences in predictability of facial attractiveness of the partner on romantic evaluation could vary depending on the relationship stages. To test this prediction, the authors conducted a meta-analysis of studies that investigated romantic evaluation on an opposite-sex individual whom the participant has at least met face to face. The authors indicated that facial attractiveness of the partner strongly predicts romantic evaluation both for males and females to a similar degree, suggesting that the sex differences in ideal partner preference might emerge only in the stage of forming impressions of an ideal partner before a face-to-face interaction. This study and another study (Zsok et al., 2017) further suggested that this link might be stronger in the initiation stage than during the postformation stage of a long-term relationship.
We might think that we consider personal traits other than facial attractiveness when choosing an “ideal” partner. In line with this intuition, online dating services, which have rapidly expanded and surpassed meetings through friends in the United States this decade (Rosenfeld et al., 2019), usually require access to user profiles to facilitate searches for ideal partners. However, this intuitive view has been challenged by empirical evidence showing that stated mate preferences do not successfully predict initial romantic attraction in a live face-to-face interaction (e.g., Todd et al., 2007; ). Furthermore, a large dataset obtained from a commercial dating service indicated that while physically observable attributes, including attractiveness, strongly influenced romantic evaluation, harder-to-observe attributes had only small effects (). This almost exclusive influence of facial attractiveness on romantic evaluation likely reflects that people tend to pursue short-term partners. However, this view has been contradicted by a study showing that both males and females generally pursue not short-term but long-term partners in live face-to-face interactions, even at a younger age (). Based on these empirical findings, pointed out that the heavy reliance on descriptive profiles that are part of online dating services might reflect a misunderstanding of the information that people use to evaluate potential partners. In sum, facial attractiveness rapidly and strongly induces initial romantic attraction even when people pursue long-term partners, and people may tend to underestimate the impact of facial attractiveness.
Neurobiological Basis of Perceiving Facial Attractiveness
How does the human brain process attractive faces, which may inspire romantic interest? Since the 2000s, neuroimaging studies have aimed to identify the neurobiological basis for the perception of facial attractiveness. Early functional magnetic resonance imaging (fMRI) studies revealed that viewing attractive faces induces neural activity in reward-related brain regions, mainly the nucleus accumbens (NAcc) and medial orbitofrontal cortex (mOFC) (e.g., ; O’Doherty et al., 2003; Figure 1A). Engagement of these regions is hypothesized to reflect the subjective reward value of faces. This prediction has been supported by subsequent studies showing that the sexual orientation of the perceiver modulates neural responses in the mOFC when viewing attractive male and female faces (; ). Other studies have provided evidence to support the model indicating that rapid and automatic engagement of the NAcc to presented faces conveys a preference signal to the mOFC underlying deliberative evaluation (; ).
Figure 1
Romantic Evaluation of Potential Partners Modulated by Relationship Status
Neuroimaging studies have revealed that engagement of the reward system, in which attractive faces are more valued, elicits romantic interest. After the formation of a long-term relationship, however, attractive alternative partners who may threaten the relationship may be devalued (
Subjective preference for attractive faces may also be modulated by the relationship status of the potential partner; that is, people tend to devalue attractive opposite-sex individuals who are in a relationship with a significant other. This kind of derogation seems to reflect the avoidance of “mate poaching” (Schmitt and Buss, 2001; Schmitt et al., 2004). Our previous work reported that individuals characterized by greater mOFC responses demonstrated a greater preference for hypothetical partners in a relationship with a significant other (Ueda et al., 2017), suggesting that this region might underpin the deliberate evaluation of potential partners (
Behavioral and Neural Alterations After Building a Close Relationship
A long-term close relationship can be characterized by a persistent attraction to the partner both in human and nonhuman animals (
Those observations then raise the following question: how does the reward system shape a persistent attraction to a particular person? A neurobiological study on monogamous prairie voles provided evidence that revealed the relevant neural mechanisms (
Neural mechanisms underpinning pair-bond development in prairie voles are now considered to be precisely understood, and those findings are expected to be helpful for understanding the human mating system (
While human neuroimaging studies have thus far been successful in identifying neural correlates underpinning the euphoria of viewing attractive faces and having romantic thoughts about a committed partner, it remains unclear how our brains integrate perceived facial attractiveness into initial romantic attraction. In addition, while prairie vole studies suggest that neural correlates underpinning a persistent attraction to a particular person must be shaped even before a long-term relationship is formed, we are still far from understanding the comparable neural mechanisms in humans (Figure 1B). In the following sections, I provide suggestions for future empirical studies to bridge this gap.
Discussion: Acquisition of Empirical Evidence Demonstrating the Neural Processing of Initial Romantic Attraction
Combining Neuroimaging With an Ecologically Valid Task
To provide empirical evidence to address these issues, an ecologically valid experimental paradigm is needed first and foremost. Specifically, the assessment of romantic evaluation is more suitable in a real-life situation than in a hypothetical situation. The “speed-dating” paradigm fulfills this requirement to address questions relevant to initial attraction and relationship development in a live face-to-face interaction (
Figure 2

Schematic illustration of the experimental procedure used in
Recent neuroimaging studies using the speed-dating paradigm have further provided intriguing findings, including synchronization of brain activities between the two people who are interacting (Yuan and Liu, 2022), the automatic formation of a “reflected impression” on the speed-dating partner (i.e., the degree to which participants expect the partner to positively view them;
Disentanglement of the Overlapping Function
One may think that engagement of the paracingulate cortex might also be observed in an evaluation process other than romantic evaluation, including choosing a friend based on the person’s facial appearance or evaluation of the likeability on nonsocial objects. In other words, investigation of the specificity of neural processing would be needed. For this kind of investigation with higher-order representational space across multiple dimensions, another type of multivariate method, representational similarity analysis (RSA;
Modulation of Initial Romantic Attraction Through Interaction
This review has thus far focused on initial romantic attraction. In the last section, I provide suggestions for investigating an advanced question: how could initial romantic attraction be modulated through the subsequent interaction? As described above, a close relationship can be characterized by a persistent attraction to a particular person, and studies have suggested specific neural mechanisms in the reward system (
Although little is known about the pertinent dynamic neural process, the computational modeling approach used in
Modulation of initial romantic attraction may involve other cognitive functions, such as emotion processing. People tend to like those who seem to like them (i.e., expectations of reciprocal liking; e.g.,
Conclusion
How we choose a long-term romantic partner has been a central question in studies on close relationships. In the past two decades, human neuroimaging studies have identified engagement of the reward system in the euphoria of viewing attractive faces, which may induce initial romantic attraction. Studies combining neuroimaging with speed dating have further identified specific neural responses that predict subsequent romantic decisions. These findings lead to further questions: How do our brains integrate signals related to perceived facial attractiveness into initial romantic attraction? How do our brains shape a persistent attraction to a particular person through interactions? Future studies will address these issues by elucidating the neural representations, dynamic alterations, and computational process underpinning the behavior.
Funding
This work was supported by JSPS KAKENHI grant number JP20K20157.
Publisher’s Note
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.
Statements
Author contributions
The author confirms being the sole contributor of this work and approves it for publication.
Acknowledgments
The author thanks Nobuhito Abe for comments on this manuscript.
Conflict of interest
The author declares that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
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Summary
Keywords
romantic love, facial attractiveness, social decision-making, social cognition, neuroimaging
Citation
Ueda R (2022) Neural Processing of Facial Attractiveness and Romantic Love: An Overview and Suggestions for Future Empirical Studies. Front. Psychol. 13:896514. doi: 10.3389/fpsyg.2022.896514
Received
15 March 2022
Accepted
25 May 2022
Published
14 June 2022
Volume
13 - 2022
Edited by
Ayahito Ito, Kochi University of Technology, Japan
Reviewed by
Leehyun Yoon, University of California, Davis, United States; Kazuki Yoshida, Hokkaido University, Japan
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Copyright
© 2022 Ueda.
This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
*Correspondence: Ryuhei Ueda, ueda.ryuhei.3h@kyoto-u.ac.jp
This article was submitted to Cognitive Science, a section of the journal Frontiers in Psychology
Disclaimer
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