ORIGINAL RESEARCH article
Front. Psychol.
Sec. Environmental Psychology
Volume 16 - 2025 | doi: 10.3389/fpsyg.2025.1645116
Consumers' Second-hand Clothing Purchase Intention: Integrating TPB, Face Consciousness and Past Purchase Experience
Provisionally accepted
- 1Zhejiang Sci-Tech University, Hangzhou, China
- 2National Silk Museum, Hangzhou, China, Hangzhou, China
- 3Dougou Central Primary School, Wuhu, China
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This study establishes an integrated theoretical framework to comprehensively examine the factors influencing Chinese consumers’ second-hand clothing (SHC) purchase intention. Utilizing a randomly sampled dataset of 654 Chinese consumers, structural equation modeling (SEM) was conducted using AMOS software. The analysis demonstrates that our integrated model exhibits superior predictive power for SHC purchase intention compared to existing frameworks, achieving statistically satisfactory results. The findings provide support for all hypothesized relationships among the theoretical constructs, while the significant mediating effects of the proposed mediators were also confirmed. Notably, invariance tests revealed the moderating effect of past purchase experience.
Keywords: Face consciousness, Integrated framework, second-hand clothing, Purchase experience, purchase intention
Received: 11 Jun 2025; Accepted: 23 Sep 2025.
Copyright: © 2025 Zhou, Ji and Zhou. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence:
Qi Zhou, 1078655090@qq.com
Xiaofen Ji, xiaofengji@zstu.edu.cn
Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.