ORIGINAL RESEARCH article
Front. Psychol.
Sec. Educational Psychology
An Empirical Study on the Intentions and Behaviors of Non-Art Majors in Continuously Selecting Aesthetic Education Courses: Integration of ECM and TPB
Haoran Li 1
Jiahao Li 2
Xingchen Fan 3
1. Sun Yat-sen University, Guangzhou, China
2. Yantai Nanshan University, Longkou, China
3. Beijing Institute of Technology, Beijing, China
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Abstract
To explore non-art majors' intentions and behaviors of non-art majors concerning their ongoing enrollment in aesthetic education courses, we constructed a theoretical framework integrating ECM and TPB for empirical analysis. The study surveyed undergraduate, master's, and doctoral students from the comprehensive universities in China. Questionnaires were collected from 519 students selected in aesthetic education courses during the second semester of 2024, and integrated structural equation modeling was employed for testing. Analysis reveals that students' positive attitudes toward aesthetic education courses and their perceived feasibility of selection are core variables affecting persistent selection intents. Furthermore, expectation confirmation and satisfaction with aesthetic education courses indirectly influence sustained selection intentions. Overall, this study provides evidence that the integrated model offers greater explanatory power for non-art majors' intentions and behaviors regarding continued selection in aesthetic education courses compared to any single model considered in isolation. This establishes a comprehensive theoretical framework for in-depth research on the intentions and behaviors of non-art majors regarding continued selection in aesthetic education courses. Simultaneously, it offers practical insights for those aiming to enhance the development, promotion, and management of aesthetic education courses at comprehensive universities.
Summary
Keywords
aesthetic education courses, aesthetic educationcourses, Comprehensive universities, continued intention to course selection, expectation-confirmation model, non-art majors, Theory of Planned Behavior
Received
30 November 2025
Accepted
05 February 2026
Copyright
© 2026 Li, Li and Fan. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
*Correspondence: Xingchen Fan
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